{"id":14216,"date":"2024-09-07T11:48:14","date_gmt":"2024-09-07T11:48:14","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=14216"},"modified":"2024-11-13T16:40:28","modified_gmt":"2024-11-13T16:40:28","slug":"market-segmentation-strategy-b2b-online","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/market-segmentation-strategy-b2b-online\/","title":{"rendered":"5 Examples of market segmentation to boost your B2B online strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14216\" class=\"elementor elementor-14216 elementor-14192\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40b7da8e e-flex e-con-boxed e-con e-parent\" data-id=\"40b7da8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38ac56d6 e-con-full e-flex e-con e-child\" data-id=\"38ac56d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b309182 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"b309182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 id='5-examples-of-market-segmentation-to-boost-your-b2b-online-strategy'  id=\"boomdevs_1\" class=\"elementor-heading-title elementor-size-default\">5 Examples of market segmentation to boost your B2B online strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402450a0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"402450a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3164afd e-con-full e-flex e-con e-child\" data-id=\"3164afd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f7c192 elementor-widget elementor-widget-post-info\" data-id=\"44f7c192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00a3510 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Articles<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64669d2f elementor-widget elementor-widget-post-info\" data-id=\"64669d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3f90f69 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span 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of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9969a0e e-con-full e-flex e-con e-child\" data-id=\"9969a0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd889c9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4dd889c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-1024x576.jpg\" class=\"attachment-large size-large wp-image-19250\" alt=\"\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-1024x576.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-300x169.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-768x432.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-1536x864.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f12f841 e-con-full e-flex e-con e-child\" data-id=\"7f12f841\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41442963 elementor-widget elementor-widget-text-editor\" data-id=\"41442963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Market segmentation is a fundamental strategy in any business, but it is especially relevant in the B2B environment. By dividing your target market into smaller, more defined segments, you can tailor your messages and value propositions more effectively, increasing your chances of success. In this article, we will explore 5 examples of market segmentation that you can apply to your online B2B strategy.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a45466a elementor-widget elementor-widget-text-editor\" data-id=\"3a45466a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='why-is-b2b-market-segmentation-important'  id=\"boomdevs_2\"><span style=\"font-weight: 400;\">Why is B2B market segmentation important?<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">Before delving into the examples, it is essential to understand why segmentation is so crucial in the B2B arena:<\/span><\/p>\n<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More personalized messages:<\/b><span style=\"font-weight: 400;\"> By knowing your audience in depth, you can create more relevant and persuasive messages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Greater efficiency in resource allocation:<\/b><span style=\"font-weight: 400;\"> You can target your marketing and sales efforts to the most promising segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better understanding of the customer:<\/b><span style=\"font-weight: 400;\"> Segmentation allows you to identify the specific needs and challenges of each segment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher return on investment:<\/b><span> By directing your actions to a more defined target audience, you will get better results with less investment.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-722f2130 e-con-full e-flex e-con e-child\" data-id=\"722f2130\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-73ffda29 e-con-full e-flex e-con e-child\" data-id=\"73ffda29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e2fffe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"14e2fffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<no-auto-link>\nIntegrate your<strong> ERP<\/strong> with<strong> B2B ecommerce<\/strong> with Stoam SaaS \n<\/no-auto-link>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b3fd4 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"96b3fd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75426f5b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"75426f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1383946c elementor-widget elementor-widget-text-editor\" data-id=\"1383946c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='demographic-segmentation'  id=\"boomdevs_3\"><span style=\"font-weight: 400;\">Demographic Segmentation<\/span><\/h2>\n<\/p>\n<h3 id='example-in-the-technology-sector'  id=\"boomdevs_4\"><span style=\"font-weight: 400;\">Example in the technology sector<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">A company that sells business management software could segment its market by company size (small and medium-sized companies vs. large corporations), sector of activity (manufacturing, financial services, retail) and geographic location (regions with higher technology adoption).<\/span><\/p>\n<\/p>\n<h3 id='case-study'  id=\"boomdevs_5\"><span style=\"font-weight: 400;\">Case study<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">A CRM software company could offer customized plans and functionality for each segment. For example, for small businesses, it might emphasize ease of use and attractive pricing, while for large corporations, it might emphasize scalability and integration with other systems. <\/span><\/p>\n<\/p>\n<h2 id='psychographic-segmentation'  id=\"boomdevs_6\"><span style=\"font-weight: 400;\">Psychographic Segmentation<\/span><\/h2>\n<\/p>\n<h3 id='example-in-the-consulting-sector'  id=\"boomdevs_7\"><span style=\"font-weight: 400;\">Example in the consulting sector<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">A sustainability consulting firm could segment its market based on company values. For example, it could identify companies with a strong commitment to corporate social responsibility and offer them specialized consulting services in this area. <\/span><\/p>\n<\/p>\n<h3 id='case-study-1'  id=\"boomdevs_8\"><span style=\"font-weight: 400;\">Case study<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">A consulting firm could create customized content and marketing materials for each segment. For companies that value innovation, it could highlight cutting-edge projects and case studies on new technologies. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdffab9 elementor-widget elementor-widget-image\" data-id=\"4cdffab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/beneficios-segmentacion-mercado-b2b-1024x683.jpg\" class=\"attachment-large size-large wp-image-14207\" alt=\"beneficios-segmentacion-mercado-b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/beneficios-segmentacion-mercado-b2b-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/beneficios-segmentacion-mercado-b2b-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/beneficios-segmentacion-mercado-b2b-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/beneficios-segmentacion-mercado-b2b.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f63712 elementor-widget elementor-widget-text-editor\" data-id=\"7f63712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='behavioral-segmentation'  id=\"boomdevs_9\"><span style=\"font-weight: 400;\"> Behavioral Segmentation<\/span><\/h2>\n<\/p>\n<h3 id='example-in-the-marketing-software-sector'  id=\"boomdevs_10\"><span style=\"font-weight: 400;\">Example in the marketing software sector<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">A company offering an email marketing platform could segment its market based on purchase frequency and campaign size.<\/span><\/p>\n<\/p>\n<h3 id='case-study-2'  id=\"boomdevs_11\"><span style=\"font-weight: 400;\">Case study<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">It could offer subscription plans with different levels of functionalities and prices, adapted to the needs of each segment. In addition, it could implement loyalty programs for recurring customers. <\/span><\/p>\n<\/p>\n<h2 id='segmentation-benefits-sought'  id=\"boomdevs_12\"><span style=\"font-weight: 400;\">Segmentation Benefits Sought<\/span><\/h2>\n<\/p>\n<h3 id='example-in-the-financial-services-sector'  id=\"boomdevs_13\"><span style=\"font-weight: 400;\">Example in the financial services sector<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">A bank could segment its market based on the benefits sought by its customers. For example, they could identify clients who prioritize the security of their investments and offer them products and services designed to protect their wealth. <\/span><\/p>\n<\/p>\n<h3 id='case-study-3'  id=\"boomdevs_14\"><span style=\"font-weight: 400;\">Case study<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">The bank could create customized marketing campaigns that highlight the specific benefits of each product. For example, for clients looking to increase their profitability, it could offer mutual funds with higher growth potential. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f19f452 e-con-full e-flex e-con e-child\" data-id=\"4f19f452\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2544257e e-con-full e-flex e-con e-child\" data-id=\"2544257e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68112375 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"68112375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transform your<strong> ERP<\/strong> into a powerful <strong>B2B ecommerce<\/strong> system<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3460576c elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"3460576c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5957da elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"6f5957da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7716e9a5 elementor-widget elementor-widget-text-editor\" data-id=\"7716e9a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='technology-segmentation'  id=\"boomdevs_15\"><span style=\"font-weight: 400;\">Technology Segmentation<\/span><\/h2>\n<\/p>\n<h3 id='example-in-the-hardware-sector'  id=\"boomdevs_16\"><span style=\"font-weight: 400;\">Example in the hardware sector<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">A company that sells servers could segment its market based on the level of technology adoption and the size of its customers&#8217; technology infrastructure.<\/span><\/p>\n<\/p>\n<h3 id='case-study-4'  id=\"boomdevs_17\"><span style=\"font-weight: 400;\">Case study<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 400;\">It could offer customized solutions for each segment. For companies with a smaller technology infrastructure, it could offer preconfigured, easy-to-install servers, while for larger companies, it could offer customized solutions and specialized technical support services. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3f3b elementor-widget elementor-widget-text-editor\" data-id=\"2b3f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='segmentation-tools'  id=\"boomdevs_18\"><span style=\"font-weight: 400;\">Segmentation tools<\/span><\/h2>\n<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics:<\/b><span style=\"font-weight: 400;\"> Allows you to segment your visitors based on different demographic and behavioral criteria.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM tools:<\/b><span style=\"font-weight: 400;\"> They help you manage and analyze your customer information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online advertising platforms:<\/b><span style=\"font-weight: 400;\"> They offer very precise targeting options for your campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data analysis software:<\/b><span style=\"font-weight: 400;\"> They allow you to perform deeper analysis of your data and uncover hidden patterns.<\/span><\/li>\n<\/ul>\n<p><b>Remember:<\/b><span style=\"font-weight: 400;\"> Market segmentation is an ongoing process. As your business evolves and your customers change, you will need to review and adjust your segmentation strategy. <\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">Would you like to go deeper into a specific aspect of B2B market segmentation?<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">In Stoam Sas we help you to learn and be informed about these topics. And if you want to learn more about B2B market segmentation contact us and keep learning. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26c36353 e-con-full e-flex e-con e-child\" data-id=\"26c36353\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44bd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"44bd9dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Share:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f332bf7 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"6f332bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 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https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba6f3b9 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"ba6f3b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tSoy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 Examples of market segmentation to boost your B2B online strategy Market segmentation is a fundamental strategy in any business, but it is especially relevant in the B2B environment. By dividing your target market into smaller, more defined segments, you can tailor your messages and value propositions more effectively, increasing your chances of success. In [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[205,209,210],"class_list":["post-14216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-business","tag-ecommerce-en","tag-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 5 Examples of B2B Online Market Segmentation<\/title>\n<meta name=\"description\" content=\"Discover different examples of market segmentation that will help you plan your online B2B strategy. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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