{"id":14331,"date":"2024-09-19T16:38:25","date_gmt":"2024-09-19T16:38:25","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=14331"},"modified":"2024-11-13T16:40:22","modified_gmt":"2024-11-13T16:40:22","slug":"what-is-canvas-model-implement-it-ecommerce","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/what-is-canvas-model-implement-it-ecommerce\/","title":{"rendered":"Discover what the Canvas model is for and how you can implement it in your ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14331\" class=\"elementor elementor-14331 elementor-14318\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb9a585 e-flex e-con-boxed e-con e-parent\" data-id=\"7bb9a585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f7790fe e-con-full e-flex e-con e-child\" data-id=\"4f7790fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1b6fbb elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e1b6fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 id='discover-what-the-canvas-model-is-for-and-how-you-can-implement-it-in-your-ecommerce'  id=\"boomdevs_1\" class=\"elementor-heading-title elementor-size-default\">Discover what the Canvas model is for and how you can implement it in your ecommerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381d87ba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"381d87ba\" 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itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Business<\/span>, <span class=\"elementor-post-info__terms-list-item\">Company<\/span>, <span class=\"elementor-post-info__terms-list-item\">Ecommerce<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c5193a elementor-widget elementor-widget-post-info\" data-id=\"70c5193a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg 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elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 19, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-278b269 elementor-widget elementor-widget-post-info\" data-id=\"278b269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/author\/borja-azpiroz\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67a6b589 e-con-full e-flex e-con e-child\" data-id=\"67a6b589\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7966988e elementor-widget elementor-widget-text-editor\" data-id=\"7966988e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 00;\">In the world of ecommerce, strategic planning is key to ensure the success of any business. One of the most effective tools to achieve a clear and concise vision of your ecommerce is the Canvas model. In this article, we will explain how you can apply this model to your ecommerce. If you are looking to optimize your    <\/span><a href=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/increase-sales-in-your-online-store-b2b\/\"><span style=\"font-weight: 00;\">online store<\/span><\/a><span style=\"font-weight: 00;\"> and obtain measurable results, this article will be of great help to you.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db41815 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2db41815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_canvas_image_2-1024x576.jpg\" class=\"attachment-large size-large wp-image-19241\" alt=\"\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_canvas_image_2-1024x576.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_canvas_image_2-300x169.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_canvas_image_2-768x432.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_canvas_image_2-1536x864.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_canvas_image_2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69ae5f2c e-con-full e-flex e-con e-child\" data-id=\"69ae5f2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a662b3 elementor-widget elementor-widget-text-editor\" data-id=\"14a662b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='what-is-the-canvas-model'  id=\"boomdevs_2\"><b>What is the Canvas model?<\/b><\/h2>\n<\/p>\n<p><span style=\"font-weight: 00;\">The Canvas model is a strategic management tool that allows companies to visualize in a simple and clear way how all aspects of their business work. It was developed by Alexander Osterwalder and is widely used to design, describe, challenge and innovate business models. <\/span><\/p>\n<p><span style=\"font-weight: 00;\">This model is composed of nine building blocks that together provide a comprehensive view of how a company operates. These blocks help entrepreneurs and companies understand how they generate value and how they can improve their offering based on <a href=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/key-performance-indicators-ecommerce\/\">key performance indicators<\/a> (KPIs). <\/span><\/p>\n<\/p>\n<h2 id='the-9-blocks-of-the-canvas-model'  id=\"boomdevs_3\"><span style=\"font-weight: 00;\">The 9 blocks of the Canvas model<\/span><\/h2>\n<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer segments:<\/b><span style=\"font-weight: 00;\"> Define who your customers are and who your ecommerce is aimed at. Understanding their needs will help you offer them products they really want to buy. <\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Value proposition<\/b><span style=\"font-weight: 00;\"> What does your ecommerce offer that makes it unique? The value proposition is what differentiates you from the competition and is crucial to attract and retain customers. <\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Channels:<\/b><span style=\"font-weight: 400;\"> These are the means by which you deliver your product or service to customers. In the world of ecommerce, digital channels are essential to deliver your value proposition. <\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Relationship with customers:<\/b><span style=\"font-weight: 00;\"> Define how you interact with your customers, from customer service to loyalty campaigns. KPIs can measure the success of these relationships. <\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Sources of income:<\/b><span style=\"font-weight: 00;\"> Here you establish the ways in which your ecommerce will generate revenue. This can include direct sales, subscriptions, among other ways. <\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Key resources:<\/b><span style=\"font-weight: 00;\"> These are the assets needed to make your ecommerce work, such as your technology platform, products, and staff.<\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Key activities:<\/b><span style=\"font-weight: 00;\"> This block covers the most important tasks you need to perform for your ecommerce to operate successfully. Key activities may include inventory management, customer service and digital marketing. <\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Key partners:<\/b><span style=\"font-weight: 00;\"> Who do you partner with to make your business work better? This can include suppliers, distributors or even technology platforms that help you optimize your ecommerce. <\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Cost structure:<\/b><span style=\"font-weight: 00;\"> Finally, you must know the costs associated with the operation of your ecommerce, from production costs to distribution costs.<\/span><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7400623b e-con-full e-flex e-con e-child\" data-id=\"7400623b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-480df111 e-con-full e-flex e-con e-child\" data-id=\"480df111\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-657f5db3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"657f5db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<no-auto-link>\nIntegrate your<strong> ERP<\/strong> with<strong> B2B ecommerce<\/strong> with Stoam SaaS \n<\/no-auto-link>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4982f1a6 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"4982f1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-371a55e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"371a55e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198ef5de elementor-widget elementor-widget-image\" data-id=\"198ef5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/modelo-canvas-ecommerce-1024x683.jpg\" class=\"attachment-large size-large wp-image-14327\" alt=\"modelo-canvas-ecommerce\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/modelo-canvas-ecommerce-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/modelo-canvas-ecommerce-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/modelo-canvas-ecommerce-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/modelo-canvas-ecommerce.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e375d23 elementor-widget elementor-widget-text-editor\" data-id=\"7e375d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='how-to-implement-the-canvas-model-in-your-ecommerce'  id=\"boomdevs_4\"><span style=\"font-weight: 00;\">How to implement the Canvas model in your ecommerce<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 00;\">Once you understand the nine building blocks, the next step is to implement the Canvas model in your ecommerce. The key is to analyze each area of your business and adjust it to maximize efficiency and performance. This is where key performance indicators (KPIs) play a fundamental role.  <\/span><\/p>\n<\/p>\n<h3 id='1-define-the-kpis-relevant-to-your-ecommerce'  id=\"boomdevs_5\"><span style=\"font-weight: 00;\">1. Define the KPIs relevant to your ecommerce<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 00;\">Before implementing the Canvas model, it is important to define the key performance indicators that will measure the success of your ecommerce. KPIs are specific metrics that will allow you to evaluate whether you are achieving your goals. Some examples of KPIs for ecommerce include:  <\/span><\/p>\n<\/p>\n<ul>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Conversion rate: <\/b><span style=\"font-weight: 00;\">Measure what percentage of your visitors make a purchase.<\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Average order value<\/b><span style=\"font-weight: 00;\">The average value of purchases made on your ecommerce.<\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Customer retention<\/b><span style=\"font-weight: 00;\">How many of your customers come back to buy?<\/span><\/li>\n<\/ul>\n<h3 id='2-use-the-kpis-to-optimize-the-blocks-of-the-canvas-model'  id=\"boomdevs_6\"><span style=\"font-weight: 00;\">2. Use the KPIs to optimize the blocks of the Canvas model.<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 00;\">Once the KPIs have been <\/span><span style=\"font-weight: 00;\">KPIs<\/span><span style=\"font-weight: 00;\">You can use them to optimize each block of the Canvas model. For example, if one of your KPIs is the conversion rate, you can analyze whether your value proposition is aligned with your customers&#8217; needs or whether the channels you use to reach them are the right ones. <\/span><\/p>\n<\/p>\n<h3 id='3-adapt-your-ecommerce-strategy-according-to-the-results'  id=\"boomdevs_7\"><span style=\"font-weight: 00;\">3. Adapt your ecommerce strategy according to the results.<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 00;\">The analysis of KPIs will allow you to make real-time adjustments to improve the performance of your ecommerce. If you notice that your relationship with customers is not ideal, you can implement improvements in customer service or customize communications to make them more effective. <\/span><\/p>\n<\/p>\n<h3 id='4-the-importance-of-constant-feedback'  id=\"boomdevs_8\"><span style=\"font-weight: 00;\">4. The importance of constant feedback<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 00;\">One of the keys to success in ecommerce is the ability to adapt. KPIs give you a clear view of what works and what doesn&#8217;t, allowing you to make the necessary changes and adjustments to improve your strategy. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60911bd4 e-con-full e-flex e-con e-child\" data-id=\"60911bd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5e7dbab9 e-con-full e-flex e-con e-child\" data-id=\"5e7dbab9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eef5de2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5eef5de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transform your<strong> ERP<\/strong> into a powerful <strong>B2B ecommerce<\/strong> system<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42206f7e elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"42206f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccdbe18 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5ccdbe18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb7759a elementor-widget elementor-widget-text-editor\" data-id=\"7bb7759a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='conclusion'  id=\"boomdevs_9\"><span style=\"font-weight: 0;\">Conclusion<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 0;\">The Canvas model is an invaluable tool for any ecommerce that seeks to have a clear and well-defined strategy. Its implementation, together with the use of key performance indicators (KPIs), will allow you to optimize your business, improve the customer experience and increase your revenue. <\/span><\/p>\n<p><span style=\"font-weight: 0;\">At <\/span><a href=\"https:\/\/www.stoamsaas.com\/en\/\"><span style=\"font-weight: 0;\">Stoam SaaS<\/span><\/a><span style=\"font-weight: 0;\">We are committed to helping you implement strategic solutions that maximize your ecommerce performance. If you want more information about our services, please visit our  <\/span><a href=\"https:\/\/www.stoamsaas.com\/es\/entradas\/\"><span style=\"font-weight: 0;\">blog<\/span><\/a><span style=\"font-weight: 0;\"> o <\/span><a href=\"https:\/\/www.stoamsaas.com\/en\/contact\/\"><span style=\"font-weight: 00;\">contact us at<\/span><\/a><span style=\"font-weight: 0;\"> through our website.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13a37681 e-con-full e-flex e-con e-child\" data-id=\"13a37681\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e0ab4a elementor-widget elementor-widget-text-editor\" data-id=\"63e0ab4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Share:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f63c2ca elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"6f63c2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 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elementor-widget-divider\" data-id=\"6607f2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df2711f elementor-widget elementor-widget-heading\" data-id=\"1df2711f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='related-articles'  id=\"boomdevs_10\" class=\"elementor-heading-title elementor-size-default\">Related Articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13f43c92 e-con-full e-flex e-con e-child\" data-id=\"13f43c92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2483e21d e-con-full e-flex e-con e-child\" data-id=\"2483e21d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-541b8118 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"541b8118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Automate <\/strong><strong> orders<\/strong> with Stoam SaaS <strong>b2b ecommerce<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75872747 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"75872747\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3b4d7d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"1e3b4d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5094634 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"5094634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tSoy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover what the Canvas model is for and how you can implement it in your ecommerce In the world of ecommerce, strategic planning is key to ensure the success of any business. One of the most effective tools to achieve a clear and concise vision of your ecommerce is the Canvas model. In this article, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[205,80,209],"class_list":["post-14331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-business","tag-company","tag-ecommerce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 What is the Canvas model and how to implement it in ecommerce?<\/title>\n<meta name=\"description\" content=\"This is how the Canvas model can help you structure and optimize your ecommerce to maximize success. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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