{"id":15004,"date":"2024-10-14T18:05:53","date_gmt":"2024-10-14T18:05:53","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=15004"},"modified":"2024-10-14T18:08:52","modified_gmt":"2024-10-14T18:08:52","slug":"increase-investment-digital-marketing-digital-b2b","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/increase-investment-digital-marketing-digital-b2b\/","title":{"rendered":"The Growing Increase in B2B Digital Marketing Investment in 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15004\" class=\"elementor elementor-15004 elementor-14994\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-642973df e-flex e-con-boxed e-con e-parent\" data-id=\"642973df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51c4cb89 e-con-full e-flex e-con e-child\" data-id=\"51c4cb89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4bc9a7d5 e-flex e-con-boxed e-con e-child\" data-id=\"4bc9a7d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fb180 elementor-widget elementor-widget-text-editor\" data-id=\"e0fb180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 id='the-growing-increase-in-b2b-digital-marketing-investment-in-2024'  id=\"boomdevs_1\"><span style=\"font-weight: 00;\">The Growing Increase in B2B Digital Marketing Investment in 2024<\/span><\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4fc1c e-flex e-con-boxed e-con e-child\" data-id=\"b4fc1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef5b22a elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"3ef5b22a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00a3510 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/\" class=\"elementor-post-info__terms-list-item\">News<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ff4bcf elementor-align-right elementor-widget elementor-widget-post-info\" data-id=\"31ff4bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/2024\/10\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 14, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c70c53c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"4c70c53c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t6 min \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c013c93 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"6c013c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/author\/borja-azpiroz\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ff215c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"46ff215c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/aumento-inversion-marketing-digital-1024x683.jpg\" class=\"attachment-large size-large wp-image-15000\" alt=\"aumento-inversion-marketing-digital\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/aumento-inversion-marketing-digital-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/aumento-inversion-marketing-digital-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/aumento-inversion-marketing-digital-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/aumento-inversion-marketing-digital.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d24cc88 e-con-full e-flex e-con e-child\" data-id=\"1d24cc88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-254586c0 elementor-widget elementor-widget-text-editor\" data-id=\"254586c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Share:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6503a29e elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-widget-mobile__width-inherit elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"6503a29e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-telegram\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm121.8 169.9l-40.7 191.8c-3 13.6-11.1 16.9-22.4 10.5l-62-45.7-29.9 28.8c-3.3 3.3-6.1 6.1-12.5 6.1l4.4-63.1 114.9-103.8c5-4.4-1.1-6.9-7.7-2.5l-142 89.4-61.2-19.1c-13.3-4.2-13.6-13.3 2.8-19.7l239.1-92.2c11.1-4 20.8 2.7 17.2 19.5z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_threads\" role=\"button\" tabindex=\"0\" aria-label=\"Share on threads\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-threads\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M331.5 235.7c2.2 .9 4.2 1.9 6.3 2.8c29.2 14.1 50.6 35.2 61.8 61.4c15.7 36.5 17.2 95.8-30.3 143.2c-36.2 36.2-80.3 52.5-142.6 53h-.3c-70.2-.5-124.1-24.1-160.4-70.2c-32.3-41-48.9-98.1-49.5-169.6V256v-.2C17 184.3 33.6 127.2 65.9 86.2C102.2 40.1 156.2 16.5 226.4 16h.3c70.3 .5 124.9 24 162.3 69.9c18.4 22.7 32 50 40.6 81.7l-40.4 10.8c-7.1-25.8-17.8-47.8-32.2-65.4c-29.2-35.8-73-54.2-130.5-54.6c-57 .5-100.1 18.8-128.2 54.4C72.1 146.1 58.5 194.3 58 256c.5 61.7 14.1 109.9 40.3 143.3c28 35.6 71.2 53.9 128.2 54.4c51.4-.4 85.4-12.6 113.7-40.9c32.3-32.2 31.7-71.8 21.4-95.9c-6.1-14.2-17.1-26-31.9-34.9c-3.7 26.9-11.8 48.3-24.7 64.8c-17.1 21.8-41.4 33.6-72.7 35.3c-23.6 1.3-46.3-4.4-63.9-16c-20.8-13.8-33-34.8-34.3-59.3c-2.5-48.3 35.7-83 95.2-86.4c21.1-1.2 40.9-.3 59.2 2.8c-2.4-14.8-7.3-26.6-14.6-35.2c-10-11.7-25.6-17.7-46.2-17.8H227c-16.6 0-39 4.6-53.3 26.3l-34.4-23.6c19.2-29.1 50.3-45.1 87.8-45.1h.8c62.6 .4 99.9 39.5 103.7 107.7l-.2 .2zm-156 68.8c1.3 25.1 28.4 36.8 54.6 35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 .1z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736f65e2 elementor-widget elementor-widget-text-editor\" data-id=\"736f65e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 00;\">In the Spanish B2B business landscape, more than 50% of companies are expected to increase their investment in digital marketing by 2024. This shift reflects the growing relevance of online strategies in a sector that seeks to adapt to global trends and increase its competitiveness. Companies are recognizing the importance of digital to improve visibility, optimize customer relationships and generate sustainable sales.  <\/span><\/p>\n<\/p>\n<h2 id='what-is-driving-this-change'  id=\"boomdevs_2\"><span style=\"font-weight: 00;\">What is driving this change?<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 00;\">Digital transformation has reached the heart of B2B companies&#8217; business strategies. The expansion of  <\/span><b>eCommerce B2B<\/b><span style=\"font-weight: 00;\"> and changing consumer expectations have motivated companies to invest more in digital marketing. B2B users are looking for more personalized and convenient solutions, driving companies to improve their online presence, from search engine visibility to user experience on their platforms. <\/span><\/p>\n<\/p>\n<h3 id='the-impact-of-ecommerce-on-b2b-marketing'  id=\"boomdevs_3\"><span style=\"font-weight: 00;\">The impact of eCommerce on B2B marketing<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 00;\">The <\/span><b>B2B eCommerce<\/b><span style=\"font-weight: 00;\"> is not only a growing trend, but has become a strategic pillar for companies wishing to compete globally. Online marketing facilitates greater audience segmentation and allows companies to reach their customers more efficiently. Platforms such as Magento, Shopify or PrestaShop, combined with specialized ERP, have allowed companies to streamline their operations and improve their sales channels.  <\/span><\/p>\n<\/p>\n<h2 id='main-sectors-in-b2b-digitalization'  id=\"boomdevs_4\"><span style=\"font-weight: 0;\">Main Sectors in B2B Digitalization<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 00;\">Among the sectors that are leading the digital transformation in B2B marketing are. <\/span><b>food<\/b><span style=\"font-weight: 00;\">, <\/span><b>consumer electronics<\/b><span style=\"font-weight: 00;\"> y <\/span><b>fashion<\/b><span style=\"font-weight: 00;\">. Estos sectores han sido pioneros en la adopci\u00f3n de herramientas digitales para optimizar tanto la gesti\u00f3n de la cadena de suministro como la venta online. <\/span><span style=\"font-weight: 00;\"><br \/><\/span><b>The food sector<\/b><span style=\"font-weight: 00;\">In particular, the food industry has experienced exponential growth in the adoption of digital platforms, as it has become increasingly dependent on the efficiency and speed of logistics processes.<\/span><\/p>\n<\/p>\n<h3 id='food-a-key-sector-in-digitalization'  id=\"boomdevs_5\"><span style=\"font-weight: 00;\">Food, a key sector in digitalization<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 00;\">In the food industry, the ability to adapt to digital channels is critical. This sector has seen how online commerce can streamline processes that have traditionally been slower, from order management to logistics. Food companies are using tools such as the   <\/span><b>Big Data<\/b><span style=\"font-weight: 0;\"> and artificial intelligence (AI) to predict demand trends and manage inventories more efficiently.<\/span><\/p>\n<\/p>\n<h2 id='logistics-and-parcels-key-challenges-in-b2b'  id=\"boomdevs_6\"><span style=\"font-weight: 0;\">Logistics and Parcels: Key Challenges in B2B<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 00;\">One of the main challenges facing B2B companies in their digital growth is logistics. The need to meet customer expectations in terms of speed and reliability has led to an increase in investments in  <\/span><b>more efficient logistics solutions<\/b><span style=\"font-weight: 0;\">. Las empresas B2B no solo deben gestionar grandes vol\u00famenes de pedidos, sino tambi\u00e9n hacerlo de manera r\u00e1pida y a menudo a nivel internacional. <\/span><span style=\"font-weight: 0;\"><br \/><\/span><span style=\"font-weight: 0;\">This is where ERP solutions come into play, integrating the different areas of the business, improving inventory management and optimizing logistics processes. Companies that manage to automate these processes are better positioned to deliver a quality customer experience. <\/span><\/p>\n<\/p>\n<h3 id='the-importance-of-erp-in-b2b-logistics'  id=\"boomdevs_7\"><span style=\"font-weight: 00;\">The importance of ERP in B2B logistics<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 00;\">A <\/span><b>ERP (Enterprise Resource Planning)<\/b><span style=\"font-weight: 00;\"> acts as a company&#8217;s central nervous system, connecting the different business functions, from manufacturing to accounting, into a single integrated system. In the context of B2B eCommerce, an ERP enables companies to manage orders in real time, accurately control inventories and optimize shipping routes. This not only reduces logistics costs, but also significantly improves delivery times.  <\/span><\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668b76f1 elementor-widget elementor-widget-image\" data-id=\"668b76f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/beneficios-marketing-digital-empresas-b2b-1024x683.jpg\" class=\"attachment-large size-large wp-image-14998\" alt=\"beneficios-marketing-digital-empresas-b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/beneficios-marketing-digital-empresas-b2b-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/beneficios-marketing-digital-empresas-b2b-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/beneficios-marketing-digital-empresas-b2b-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/beneficios-marketing-digital-empresas-b2b.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26bc6fdc elementor-widget elementor-widget-text-editor\" data-id=\"26bc6fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='benefits-of-digital-marketing-for-b2b-companies'  id=\"boomdevs_8\"><span style=\"font-weight: 0;\">Benefits of Digital Marketing for B2B Companies<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 00;\">The <\/span><b>digital marketing<\/b><span style=\"font-weight: 00;\"> offers numerous advantages to B2B companies, especially in a competitive and ever-changing environment. Here are some of the key benefits that are driving investment in online strategies: <\/span><\/p>\n<\/p>\n<ul>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Increased visibility<\/b><span style=\"font-weight: 00;\">Through SEO (Search Engine Optimization) strategies <\/span><b>SEO (Search Engine Optimization)<\/b><span style=\"font-weight: 00;\">companies can improve their position in search engines and attract potential customers organically.<\/span><\/li>\n<li style=\"font-weight: 0;\" aria-level=\"1\"><b>Personalizing the customer experience<\/b><span style=\"font-weight: 00;\">Digital marketing makes it possible to segment customers and offer them personalized experiences based on their behavior, which improves conversion rates.<\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Campaign Automation<\/b><span style=\"font-weight: 00;\">Tools such as <\/span><b>automated email marketing<\/b><span style=\"font-weight: 00;\"> or retargeting systems allow companies to maintain a constant relationship with their customers and generate new business opportunities.<\/span><\/li>\n<li style=\"font-weight: 00;\" aria-level=\"1\"><b>Data Analytics<\/b><span style=\"font-weight: 00;\">Real-time data analysis allows companies to adjust their marketing strategies on the fly, improving efficiency and maximizing return on investment (ROI).<\/span><\/li>\n<\/ul>\n<h2 id='digital-marketing-trends-in-2024-for-b2b-companies'  id=\"boomdevs_9\"><span style=\"font-weight: 00;\">Digital Marketing Trends in 2024 for B2B Companies<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 00;\">Digital marketing trends for 2024 indicate an evolution toward greater automation and personalization. Technologies such as artificial intelligence  <\/span><b>machine learning<\/b><span style=\"font-weight: 00;\"> and <\/span><b>Big Data<\/b><span style=\"font-weight: 00;\"> will be essential to improve decision making and anticipate customer needs.<\/span><\/p>\n<\/p>\n<h3 id='the-importance-of-valuable-content'  id=\"boomdevs_10\"><span style=\"font-weight: 0;\">The importance of valuable content<\/span><\/h3>\n<\/p>\n<p><span style=\"font-weight: 00;\">In B2B marketing, content is still king. Companies that invest in  <\/span><b>content marketing strategies<\/b><span style=\"font-weight: 0;\"> can establish themselves as thought leaders in their industry, providing their customers with valuable information that helps them make more informed purchasing decisions. The creation of  <\/span><b>blogs<\/b><span style=\"font-weight: 0;\">, <\/span><b>webinars<\/b><span style=\"font-weight: 0;\">, <\/span><b>ebooks<\/b><span style=\"font-weight: 0;\"> y <\/span><b>case studies<\/b><span style=\"font-weight: 00;\"> are some of the most effective formats to attract new customers.<\/span><\/p>\n<\/p>\n<h2 id='conclusion-a-promising-digital-future-for-b2b-in-spain'  id=\"boomdevs_11\"><span style=\"font-weight: 0;\">Conclusion: A Promising Digital Future for B2B in Spain<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 0;\">The future of B2B digital marketing in Spain is bright. With a significant increase in investment by 2024, companies are well positioned to take advantage of the opportunities offered by online commerce and new technologies. Companies that invest in optimizing their digital channels, improving logistics and personalizing the customer experience will be better equipped to grow and remain competitive in an increasingly globalized marketplace.  <\/span><\/p>\n<p><span style=\"font-weight: 0;\">The main challenge will be to ensure that this digital transformation is aligned with the demands and expectations of B2B users, who are increasingly demanding speed, personalization and reliability.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdbd6a9 e-con-full e-flex e-con e-child\" data-id=\"bdbd6a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3bad059c e-con-full e-flex e-con e-child\" data-id=\"3bad059c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1684bf38 e-con-full e-flex e-con e-parent\" data-id=\"1684bf38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67924a2f elementor-widget elementor-widget-heading\" data-id=\"67924a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='you-may-also-be-interested-in'  id=\"boomdevs_12\" class=\"elementor-heading-title elementor-size-default\">You may also be interested in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-761b4e33 e-con-full e-flex e-con e-child\" data-id=\"761b4e33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Growing Increase in B2B Digital Marketing Investment in 2024 Share: In the Spanish B2B business landscape, more than 50% of companies are expected to increase their investment in digital marketing by 2024. This shift reflects the growing relevance of online strategies in a sector that seeks to adapt to global trends and increase its [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[34],"tags":[206,205,80],"class_list":["post-15004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-b2b-en","tag-business","tag-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Increase in B2B Digital Marketing Investment in 2024<\/title>\n<meta name=\"description\" content=\"In the Spanish B2B commerce landscape, more than 50% of companies are expected to increase their investment in digital marketing by 2024.\" \/>\n<meta name=\"robots\" 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