{"id":15066,"date":"2024-10-15T13:19:41","date_gmt":"2024-10-15T13:19:41","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=15066"},"modified":"2024-11-13T16:15:20","modified_gmt":"2024-11-13T16:15:20","slug":"growth-b2b-omnichannel-new-equity-businesses","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/","title":{"rendered":"B2B growth and Omnichannel: The new equation for companies."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15066\" class=\"elementor elementor-15066 elementor-15056\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37001d6c e-flex e-con-boxed e-con e-parent\" data-id=\"37001d6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5088a914 e-con-full e-flex e-con e-child\" data-id=\"5088a914\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-13030657 e-flex e-con-boxed e-con e-child\" data-id=\"13030657\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba949a5 elementor-widget elementor-widget-text-editor\" data-id=\"1ba949a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 id='b2b-growth-and-omnichannel-the-new-equation-for-companies'  id=\"boomdevs_1\"><span style=\"font-weight: 00;\">B2B growth and Omnichannel: The new equation for companies.<\/span><\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57515b28 e-flex e-con-boxed e-con e-child\" data-id=\"57515b28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4357f840 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"4357f840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00a3510 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/\" class=\"elementor-post-info__terms-list-item\">News<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6187a393 elementor-align-right elementor-widget elementor-widget-post-info\" data-id=\"6187a393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/2024\/10\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 15, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51903621 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51903621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t6 min \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e3cc92 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"24e3cc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/author\/borja-azpiroz\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108b5be2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"108b5be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b-1024x683.jpg\" class=\"attachment-large size-large wp-image-15062\" alt=\"marketplaces-b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-192c798e e-con-full e-flex e-con e-child\" data-id=\"192c798e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d2175a elementor-widget elementor-widget-text-editor\" data-id=\"38d2175a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Share:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7103b440 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-widget-mobile__width-inherit elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"7103b440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-telegram\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm121.8 169.9l-40.7 191.8c-3 13.6-11.1 16.9-22.4 10.5l-62-45.7-29.9 28.8c-3.3 3.3-6.1 6.1-12.5 6.1l4.4-63.1 114.9-103.8c5-4.4-1.1-6.9-7.7-2.5l-142 89.4-61.2-19.1c-13.3-4.2-13.6-13.3 2.8-19.7l239.1-92.2c11.1-4 20.8 2.7 17.2 19.5z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_threads\" role=\"button\" tabindex=\"0\" aria-label=\"Share on threads\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-threads\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M331.5 235.7c2.2 .9 4.2 1.9 6.3 2.8c29.2 14.1 50.6 35.2 61.8 61.4c15.7 36.5 17.2 95.8-30.3 143.2c-36.2 36.2-80.3 52.5-142.6 53h-.3c-70.2-.5-124.1-24.1-160.4-70.2c-32.3-41-48.9-98.1-49.5-169.6V256v-.2C17 184.3 33.6 127.2 65.9 86.2C102.2 40.1 156.2 16.5 226.4 16h.3c70.3 .5 124.9 24 162.3 69.9c18.4 22.7 32 50 40.6 81.7l-40.4 10.8c-7.1-25.8-17.8-47.8-32.2-65.4c-29.2-35.8-73-54.2-130.5-54.6c-57 .5-100.1 18.8-128.2 54.4C72.1 146.1 58.5 194.3 58 256c.5 61.7 14.1 109.9 40.3 143.3c28 35.6 71.2 53.9 128.2 54.4c51.4-.4 85.4-12.6 113.7-40.9c32.3-32.2 31.7-71.8 21.4-95.9c-6.1-14.2-17.1-26-31.9-34.9c-3.7 26.9-11.8 48.3-24.7 64.8c-17.1 21.8-41.4 33.6-72.7 35.3c-23.6 1.3-46.3-4.4-63.9-16c-20.8-13.8-33-34.8-34.3-59.3c-2.5-48.3 35.7-83 95.2-86.4c21.1-1.2 40.9-.3 59.2 2.8c-2.4-14.8-7.3-26.6-14.6-35.2c-10-11.7-25.6-17.7-46.2-17.8H227c-16.6 0-39 4.6-53.3 26.3l-34.4-23.6c19.2-29.1 50.3-45.1 87.8-45.1h.8c62.6 .4 99.9 39.5 103.7 107.7l-.2 .2zm-156 68.8c1.3 25.1 28.4 36.8 54.6 35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 .1z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5c3c97 elementor-widget elementor-widget-text-editor\" data-id=\"3e5c3c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 00;\">The B2B marketplace is undergoing a profound transformation driven by technology integration, changing customer expectations and <a href=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/\">omnichannel<\/a>. A recent McKinsey report details how these factors are defining the new B2B growth equation, offering companies a roadmap to optimize their operations, personalize their offerings and leverage the benefits of digital commerce. <\/span><\/p>\n<\/p>\n<h2 id='omnichannel-the-future-of-b2b'  id=\"boomdevs_2\"><span style=\"font-weight: 0;\">Omnichannel: The future of B2B<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 0;\">Omni-channel has gone from being a competitive advantage to becoming a fundamental requirement for companies operating in the B2B arena. According to McKinsey, companies that adopt more than 10 customer interaction channels are better positioned to capture market share. B2B companies can no longer rely solely on traditional interactions or direct sales: today, it is necessary to be present in multiple digital channels, from e-commerce platforms to mobile apps or social media interactions.  <\/span><\/p>\n<p><span style=\"font-weight: 0;\">B2B consumers demand a consistent and seamless experience across all touch points. This means businesses must be available to their customers at any time and from any device, whether the buyer is reviewing products, requesting quotes or seeking technical assistance. The key to excelling in this environment is the   <\/span><b>efficient integration<\/b><span style=\"font-weight: 0;\"> of these channels, ensuring that the shopping experience is consistent and personalized regardless of the medium.<\/span><\/p>\n<\/p>\n<h2 id='personalization-and-customer-experience-in-b2b'  id=\"boomdevs_3\"><span style=\"font-weight: 0;\">Personalization and customer experience in B2B<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 0;\">Today&#8217;s B2B buyers expect personalized treatment and solutions tailored to their needs. This has led to the need for companies to incorporate  <\/span><b>artificial intelligence (AI)<\/b><span style=\"font-weight: 0;\"> y <\/span><b>advanced data analysis<\/b><span style=\"font-weight: 00;\"> in their operations to better understand their customers&#8217; behavior and anticipate their needs. AI enables B2B companies to offer accurate recommendations, optimize pricing and personalize the buying experience based on historical data and real-time behavior. <\/span><\/p>\n<p><span style=\"font-weight: 0;\">For example, data analytics can help a company identify when a customer is about to run out of inventory and send a restocking offer before they ask for it. Options can also be offered based on past purchases, thereby improving the  <\/span><b>effectiveness of marketing campaigns and increasing customer satisfaction.<\/b><span style=\"font-weight: 0;\"> and increasing customer satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 0;\">In addition, McKinsey notes that <\/span><b>72% of shoppers prefer to make their purchases online.<\/b><span style=\"font-weight: 0;\"> if they are offered a personalized shopping experience. This underscores the importance of  <\/span><b>segment customers and tailor product and service<\/b><span style=\"font-weight: 0;\"> and tailor product and service offerings to more effectively serve different segments.<\/span><\/p>\n<\/p>\n<h2 id='hybrid-sales-the-balance-between-digital-and-personal'  id=\"boomdevs_4\"><span style=\"font-weight: 0;\">Hybrid sales: The balance between digital and personal<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 0;\">In the past, B2B sales were dominated by face-to-face interactions and lengthy processes, but with the advent of digitization, the <\/span><b>hybrid sales model<\/b><span style=\"font-weight: 0;\"> has gained popularity. This model combines the best of both worlds: the efficiency of digital commerce and the personalized attention that complex B2B transactions often require. <\/span><\/p>\n<p><span style=\"font-weight: 0;\">According to McKinsey&#8217;s study, 61% of B2B buyers <\/span><b>61% of B2B buyers<\/b><span style=\"font-weight: 0;\"> are comfortable with automating certain stages of the buying process, especially for recurring products or basic services. However, when it comes to more complex or high-value purchases, customers still prefer to interact directly with a sales representative. This is where the hybrid model offers flexibility and competitive advantages.  <\/span><\/p>\n<p><span style=\"font-weight: 0;\">Companies that have successfully implemented this hybrid approach have seen not only an increase in sales, but also an improvement in customer retention. <\/span><b>improved customer retention<\/b><span style=\"font-weight: 0;\">. El truco est\u00e1 en saber en qu\u00e9 momentos del recorrido del cliente es m\u00e1s efectiva la automatizaci\u00f3n y en qu\u00e9 puntos es necesaria la intervenci\u00f3n humana para cerrar la venta. <\/span><\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c8c071 elementor-widget elementor-widget-image\" data-id=\"78c8c071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/logistica-motor-crecimiento-ecommmerce-b2b-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-15060\" alt=\"logistica-motor-crecimiento-ecommmerce-b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/logistica-motor-crecimiento-ecommmerce-b2b-1-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/logistica-motor-crecimiento-ecommmerce-b2b-1-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/logistica-motor-crecimiento-ecommmerce-b2b-1-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/logistica-motor-crecimiento-ecommmerce-b2b-1.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b3acdf elementor-widget elementor-widget-text-editor\" data-id=\"42b3acdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='b2b-marketplaces-the-rise-of-digital-platforms'  id=\"boomdevs_5\">B2B Marketplaces: The rise of digital platforms<\/h2>\n<\/p>\n<p><span style=\"font-weight: 0;\">One of the most significant developments in the B2B ecosystem has been the growth of digital marketplaces. <\/span><b>digital marketplaces<\/b><span style=\"font-weight: 0;\">. Estas plataformas permiten a los compradores comparar productos, proveedores y precios de manera r\u00e1pida y eficiente, lo que ha cambiado fundamentalmente la din\u00e1mica del mercado. McKinsey se\u00f1ala que las empresas que se han subido a esta tendencia han experimentado un notable aumento en sus ventas y en su participaci\u00f3n de mercado.  <\/span><\/p>\n<p><span style=\"font-weight: 00;\">A B2B marketplace allows companies to expand their reach, connect with new customers and offer their products in a competitive environment. In addition, the  <\/span><b>automation<\/b><span style=\"font-weight: 0;\"> on these platforms makes it easier to compare prices and delivery times, helping shoppers make more informed decisions.<\/span><\/p>\n<p><span style=\"font-weight: 00;\">Marketplaces also provide the opportunity to reduce operating <\/span><b>reduce operating costs<\/b><span style=\"font-weight: 00;\"> by centralizing operations and aligning offerings with customer demands. In the long term, these digital marketplaces are expected to become a fundamental part of the B2B ecosystem, especially as buyers seek faster and simplified experiences. <\/span><\/p>\n<\/p>\n<h2 id='technological-innovation-pillars-of-b2b-success'  id=\"boomdevs_6\"><span style=\"font-weight: 00;\">Technological innovation: Pillars of B2B success<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 0;\">The McKinsey report highlights that leading B2B companies are not only adopting omnichannel strategies, but are also leveraging advanced technologies like <\/span><b>big data<\/b><span style=\"font-weight: 0;\">data, artificial <\/span><b>artificial intelligence<\/b><span style=\"font-weight: 00;\"> and <\/span><b>machine learning<\/b><span style=\"font-weight: 0;\"> to improve the efficiency and personalization of their operations. These technologies enable companies to collect and analyze large amounts of data, gain valuable insights and predict customer behavior more accurately. <\/span><\/p>\n<p><span style=\"font-weight: 0;\">Through automation <\/span><b>automation<\/b><span style=\"font-weight: 0;\"> and the use of advanced algorithms, companies can identify patterns, predict when a customer will need to make a purchase, and even anticipate potential logistical problems. This ability to respond quickly and efficiently allows companies to improve the  <\/span><b>supply chain management<\/b><span style=\"font-weight: 0;\">increase customer satisfaction and reduce operating costs.<\/span><\/p>\n<\/p>\n<h2 id='the-future-of-b2b-growth'  id=\"boomdevs_7\"><span style=\"font-weight: 0;\">The future of B2B growth<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 0;\">Ultimately, the new B2B growth equation presented by McKinsey is based on the ability of companies to be more agile, flexible and customer-focused. Businesses that adopt a digital and omnichannel approach, while integrating advanced technologies into their operations, will be better positioned to compete in an increasingly demanding marketplace. <\/span><\/p>\n<p><span style=\"font-weight: 0;\">In the future, the <\/span><b>hybrid sales model<\/b><span style=\"font-weight: 0;\">coupled with deep customization <\/span><b>deep customization<\/b><span style=\"font-weight: 00;\"> of offerings, will become the standard for companies that want to attract and retain their B2B customers. The key will be to continue to innovate and take advantage of the opportunities offered by digitization and automation to deliver real value to buyers. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c40ae19 e-con-full e-flex e-con e-child\" data-id=\"2c40ae19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-451f63e7 e-con-full e-flex e-con e-child\" data-id=\"451f63e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6294329b e-con-full e-flex e-con e-parent\" data-id=\"6294329b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b847d elementor-widget elementor-widget-heading\" data-id=\"e3b847d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='you-may-also-be-interested-in'  id=\"boomdevs_8\" class=\"elementor-heading-title elementor-size-default\">You may also be interested in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6387f49e e-con-full e-flex e-con e-child\" data-id=\"6387f49e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2B growth and Omnichannel: The new equation for companies. Share: The B2B marketplace is undergoing a profound transformation driven by technology integration, changing customer expectations and omnichannel. A recent McKinsey report details how these factors are defining the new B2B growth equation, offering companies a roadmap to optimize their operations, personalize their offerings and leverage [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[206,80,210],"class_list":["post-15066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-b2b-en","tag-company","tag-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B growth and Omnichannel - Stoam Saas<\/title>\n<meta name=\"description\" content=\"The B2B marketplace is undergoing a transformation driven by changing customer expectations and omnichannel. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B growth and Omnichannel - Stoam Saas\" \/>\n<meta property=\"og:description\" content=\"The B2B marketplace is undergoing a transformation driven by changing customer expectations and omnichannel. \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Stoam Saas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stoamsaas\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-15T13:19:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T16:15:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/\"},\"author\":{\"name\":\"Pablo Mart\u00ednez\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263\"},\"headline\":\"B2B growth and Omnichannel: The new equation for companies.\",\"datePublished\":\"2024-10-15T13:19:41+00:00\",\"dateModified\":\"2024-11-13T16:15:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/\"},\"wordCount\":980,\"publisher\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg\",\"keywords\":[\"B2B\",\"Company\",\"Innovation\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/\",\"url\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/\",\"name\":\"B2B growth and Omnichannel - Stoam Saas\",\"isPartOf\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg\",\"datePublished\":\"2024-10-15T13:19:41+00:00\",\"dateModified\":\"2024-11-13T16:15:20+00:00\",\"description\":\"The B2B marketplace is undergoing a transformation driven by changing customer expectations and omnichannel. \u2705\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#primaryimage\",\"url\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg\",\"contentUrl\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg\",\"width\":1080,\"height\":720,\"caption\":\"marketplaces-b2b\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stoamsaas.com\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B growth and Omnichannel: The new equation for companies.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#website\",\"url\":\"https:\/\/www.stoamsaas.com\/en\/\",\"name\":\"Stoam Saas B2B\",\"description\":\"Nuestra soluci\u00f3n transforma tu ERP en un poderoso portal de comercio electr\u00f3nico B2B.\",\"publisher\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stoamsaas.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#organization\",\"name\":\"Stoam Saas B2B\",\"url\":\"https:\/\/www.stoamsaas.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png\",\"contentUrl\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png\",\"width\":636,\"height\":115,\"caption\":\"Stoam Saas B2B\"},\"image\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/stoamsaas\",\"https:\/\/www.instagram.com\/stoamsaas\",\"https:\/\/www.linkedin.com\/company\/stoam-saas\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263\",\"name\":\"Pablo Mart\u00ednez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g\",\"caption\":\"Pablo Mart\u00ednez\"},\"description\":\"Soy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/pablo-martinez-g-p\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B growth and Omnichannel - Stoam Saas","description":"The B2B marketplace is undergoing a transformation driven by changing customer expectations and omnichannel. \u2705","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/","og_locale":"en_US","og_type":"article","og_title":"B2B growth and Omnichannel - Stoam Saas","og_description":"The B2B marketplace is undergoing a transformation driven by changing customer expectations and omnichannel. \u2705","og_url":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/","og_site_name":"Stoam Saas","article_publisher":"https:\/\/www.facebook.com\/stoamsaas","article_published_time":"2024-10-15T13:19:41+00:00","article_modified_time":"2024-11-13T16:15:20+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg","type":"image\/jpeg"}],"author":"Pablo Mart\u00ednez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pablo Mart\u00ednez","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#article","isPartOf":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/"},"author":{"name":"Pablo Mart\u00ednez","@id":"https:\/\/www.stoamsaas.com\/en\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263"},"headline":"B2B growth and Omnichannel: The new equation for companies.","datePublished":"2024-10-15T13:19:41+00:00","dateModified":"2024-11-13T16:15:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/"},"wordCount":980,"publisher":{"@id":"https:\/\/www.stoamsaas.com\/en\/#organization"},"image":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg","keywords":["B2B","Company","Innovation"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/","url":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/","name":"B2B growth and Omnichannel - Stoam Saas","isPartOf":{"@id":"https:\/\/www.stoamsaas.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#primaryimage"},"image":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg","datePublished":"2024-10-15T13:19:41+00:00","dateModified":"2024-11-13T16:15:20+00:00","description":"The B2B marketplace is undergoing a transformation driven by changing customer expectations and omnichannel. \u2705","breadcrumb":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#primaryimage","url":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg","contentUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/marketplaces-b2b.jpg","width":1080,"height":720,"caption":"marketplaces-b2b"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/news\/growth-b2b-omnichannel-new-equity-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stoamsaas.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"B2B growth and Omnichannel: The new equation for companies."}]},{"@type":"WebSite","@id":"https:\/\/www.stoamsaas.com\/en\/#website","url":"https:\/\/www.stoamsaas.com\/en\/","name":"Stoam Saas B2B","description":"Nuestra soluci\u00f3n transforma tu ERP en un poderoso portal de comercio electr\u00f3nico B2B.","publisher":{"@id":"https:\/\/www.stoamsaas.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stoamsaas.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stoamsaas.com\/en\/#organization","name":"Stoam Saas B2B","url":"https:\/\/www.stoamsaas.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stoamsaas.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png","contentUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png","width":636,"height":115,"caption":"Stoam Saas B2B"},"image":{"@id":"https:\/\/www.stoamsaas.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/stoamsaas","https:\/\/www.instagram.com\/stoamsaas","https:\/\/www.linkedin.com\/company\/stoam-saas"]},{"@type":"Person","@id":"https:\/\/www.stoamsaas.com\/en\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263","name":"Pablo Mart\u00ednez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g","caption":"Pablo Mart\u00ednez"},"description":"Soy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.","sameAs":["https:\/\/www.linkedin.com\/in\/pablo-martinez-g-p\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/posts\/15066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/comments?post=15066"}],"version-history":[{"count":1,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/posts\/15066\/revisions"}],"predecessor-version":[{"id":15067,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/posts\/15066\/revisions\/15067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/media\/15062"}],"wp:attachment":[{"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/media?parent=15066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/categories?post=15066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/tags?post=15066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}