{"id":18061,"date":"2024-12-29T19:16:25","date_gmt":"2024-12-29T19:16:25","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=18061"},"modified":"2025-01-09T16:49:51","modified_gmt":"2025-01-09T16:49:51","slug":"what-is-marketplace-discover-how-to-maximise-benefit","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/what-is-marketplace-discover-how-to-maximise-benefit\/","title":{"rendered":"What is a marketplace? Find out how to get the most out of it"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18061\" class=\"elementor elementor-18061 elementor-18049\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eed45c5 e-flex e-con-boxed e-con e-parent\" data-id=\"3eed45c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-187203f1 e-con-full e-flex e-con e-child\" data-id=\"187203f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41cf3a5d elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"41cf3a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 id='what-is-a-marketplace-find-out-how-to-get-the-most-out-of-it'  id=\"boomdevs_1\" class=\"elementor-heading-title elementor-size-default\">What is a marketplace? Find out how to get the most out of it \n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ca0fcf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47ca0fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44e5363e e-con-full e-flex e-con e-child\" data-id=\"44e5363e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4aa208 elementor-widget elementor-widget-post-info\" data-id=\"4e4aa208\" data-element_type=\"widget\" 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211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Business<\/span>, <span class=\"elementor-post-info__terms-list-item\">Company<\/span>, <span class=\"elementor-post-info__terms-list-item\">Finance<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2222ad41 elementor-widget elementor-widget-post-info\" data-id=\"2222ad41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items 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12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 29, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b53b1e9 e-con-full e-flex e-con e-child\" data-id=\"2b53b1e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49ed79 elementor-widget elementor-widget-text-editor\" data-id=\"f49ed79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 0;\">In today&#8217;s digital world, marketplaces have become an essential part of many businesses. If you&#8217;ve ever wondered what a marketplace is, you&#8217;re in the right place. This concept has quickly gained popularity, becoming a key <strong>platform for millions of buyers and sellers around the world. <\/strong>Thanks to their structure, they allow small entrepreneurs and large brands to interact with mass audiences without the need for large upfront investments.  <\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 0;\">The purpose of this article is to help you understand how a marketplace works and, more importantly, how you can make the most of it. <strong>If you are a small business owner, this model can be the key to take a big step in the expansion of your business.<\/strong> Read on to find out how to make the most of the advantages of selling in these digital spaces.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e90abf elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"56e90abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-1024x683.jpg\" class=\"attachment-large size-large wp-image-18057\" alt=\"ventajas-desventajas-marketplace\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33db8ffe e-con-full e-flex e-con e-child\" data-id=\"33db8ffe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e10fe7d elementor-widget elementor-widget-text-editor\" data-id=\"e10fe7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='what-is-a-marketplace'  id=\"boomdevs_2\">What is a marketplace?<\/h2>\n<\/p>\n<p>A marketplace is a digital platform that connects buyers and sellers of products or services. Unlike a traditional online shop, where only one seller offers its products, in a marketplace you can find a variety of options from <b>different sellers<\/b> within the same virtual space. This model has become so popular that giants such as <b>Amazon,<\/b> <b>eBay<\/b>, and <b>Etsy<\/b> have managed to dominate the global market, making it easy for any entrepreneur or business to join their network.  <\/p>\n<\/p>\n<p>This model is based on the<b> trust<\/b> that buyers have in the platform, which facilitates the buying, payment and delivery process. Through a well-defined structure, marketplaces take care of much of the logistics and security, leaving sellers to focus on what they do best: offering <b>quality products.<\/b> <\/p>\n<\/p>\n<h3 id='differences-between-an-ordinary-online-shop-and-a-marketplace'  id=\"boomdevs_3\">Differences between an ordinary online shop and a marketplace<\/h3>\n<\/p>\n<h4 id='vendor-diversity'  id=\"boomdevs_4\">Vendor diversity<\/h4>\n<\/p>\n<p>In a marketplace, the consumer can choose from multiple options from <b>different sellers,<\/b> all within a single website.<\/p>\n<\/p>\n<h4 id='consumer-convenience'  id=\"boomdevs_5\">Consumer convenience<\/h4>\n<\/p>\n<p>Buyers enjoy the convenience of browsing and comparing prices and products from different sellers without having to leave the platform.<\/p>\n<\/p>\n<h4 id='low-initial-cost'  id=\"boomdevs_6\">Low initial cost<\/h4>\n<\/p>\n<p>In a marketplace you don&#8217;t need to create a complete website from scratch or worry about managing payment gateways, making it easy <b>to start <\/b>your online business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-513eb5ae e-con-full e-flex e-con e-child\" data-id=\"513eb5ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-30492751 e-con-full e-flex e-con e-child\" data-id=\"30492751\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11305440 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11305440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<no-auto-link>\nIntegrate your<strong> ERP<\/strong> with<strong> B2B ecommerce<\/strong> with Stoam SaaS \n<\/no-auto-link>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc7a43a elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"3bc7a43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202826a8 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"202826a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69c16e elementor-widget elementor-widget-text-editor\" data-id=\"e69c16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='advantages-of-selling-on-a-marketplace'  id=\"boomdevs_7\">Advantages of selling on a marketplace<\/h2>\n<\/p>\n<p>Now that we have understood what a marketplace is, we can move on to discover the main <b>advantages<\/b> that this model offers:<\/p>\n<\/p>\n<h3 id='access-to-a-large-customer-base'  id=\"boomdevs_8\">Access to a large customer base<\/h3>\n<\/p>\n<p>Marketplaces already have a <b>massive audience<\/b> that trusts the platform. This means that your product has a much better chance of being seen by thousands, if not millions, of potential consumers. <\/p>\n<\/p>\n<h3 id='low-initial-investment'  id=\"boomdevs_9\">Low initial investment<\/h3>\n<\/p>\n<p>You don&#8217;t need big budgets to set up an online shop or invest in <b>expensive advertising.<\/b> The marketplace already has its own traffic, which significantly reduces customer acquisition costs. <\/p>\n<\/p>\n<h3 id='ease-of-use'  id=\"boomdevs_10\">Ease of use<\/h3>\n<\/p>\n<p>Marketplace platforms are designed to get sellers up and running quickly, with easy-to-use tools for uploading<b> products, <\/b>managing inventory and processing payments.<\/p>\n<\/p>\n<h3 id='reliable-purchasing-process'  id=\"boomdevs_11\">Reliable purchasing process<\/h3>\n<\/p>\n<p>Shoppers are more willing to buy when they know that a trusted platform facilitates the entire process, from purchase to delivery.<\/p>\n<\/p>\n<p>For example, if you sell products on Amazon, users can feel more confident buying from your shop because Amazon offers<b> warranties<\/b>, shipment tracking and an efficient customer service system.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6d303b elementor-widget elementor-widget-image\" data-id=\"5c6d303b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-1024x683.jpg\" class=\"attachment-large size-large wp-image-18057\" alt=\"ventajas-desventajas-marketplace\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231a741d elementor-widget elementor-widget-text-editor\" data-id=\"231a741d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='disadvantages-of-selling-on-a-marketplace'  id=\"boomdevs_12\">Disadvantages of selling on a marketplace<\/h2>\n<\/p>\n<p>Despite its many advantages, selling on a marketplace also presents certain<b> challenges<\/b> that you should be aware of:<\/p>\n<\/p>\n<h3 id='commissions-and-sales-fees'  id=\"boomdevs_13\">Commissions and sales fees<\/h3>\n<\/p>\n<p>One of the most criticised points is that marketplaces usually charge a<b> commission <\/b>on each sale. This can vary depending on the platform and the category of the product, but is generally between 5% and 20%. While this is an unavoidable cost, you should keep it in mind when setting your <b>prices.<\/b>  <\/p>\n<\/p>\n<h3 id='high-competition'  id=\"boomdevs_14\">High competition<\/h3>\n<\/p>\n<p>In a marketplace, you will be competing with many other sellers offering similar products, which can make it harder to <b>stand out. <\/b>Price competition can be fierce, which could lead you to lower your margins to be more <b>competitive.<\/b> <\/p>\n<\/p>\n<h3 id='little-autonomy-in-brand-management'  id=\"boomdevs_15\">Little autonomy in brand management<\/h3>\n<\/p>\n<p>While marketplaces allow you to sell, they don&#8217;t give you full control over the <b>brand experience<\/b>. From the aesthetics to the design of your shop, you are limited by the guidelines and overall look and feel of the platform. <\/p>\n<\/p>\n<h3 id='price-and-promotion-control-restrictions'  id=\"boomdevs_16\">Price and promotion control restrictions<\/h3>\n<\/p>\n<p>Some marketplaces impose strict rules on product pricing, as well as<b> promotions<\/b> and discounts. This limits your flexibility to manage aggressive <b>sales strategies<\/b> or differentiate yourself with unique offers. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bae60df e-con-full e-flex e-con e-child\" data-id=\"1bae60df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2529c74f e-con-full e-flex e-con e-child\" data-id=\"2529c74f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b10269 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"69b10269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transform your<strong> ERP<\/strong> into a powerful <strong>B2B ecommerce<\/strong> system<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3e700d elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"1c3e700d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a01969 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"27a01969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5268b4fa elementor-widget elementor-widget-text-editor\" data-id=\"5268b4fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='strategies-to-get-the-most-out-of-a-marketplace'  id=\"boomdevs_17\">Strategies to get the most out of a marketplace<\/h2>\n<\/p>\n<p>Despite the disadvantages of this model, it is possible to stand out in a marketplace if you apply the <b>right strategies:<\/b><\/p>\n<\/p>\n<h3 id='optimisation-of-product-listings'  id=\"boomdevs_18\">Optimisation of product listings<\/h3>\n<\/p>\n<p>It is crucial to create detailed descriptions, use <b>high quality<\/b> images and provide all relevant information to make your product stand out. Make sure your products are well tagged with the right keywords and offer what customers are<b> looking for.<\/b> <\/p>\n<\/p>\n<h3 id='offer-competitive-prices-and-attractive-promotions'  id=\"boomdevs_19\">Offer competitive prices and attractive promotions<\/h3>\n<\/p>\n<p>Although prices in a marketplace are subject to competition, competitive pricing is key. Offering discounts, <b>limited-time <\/b>promotions and other incentives can help you attract more buyers. <\/p>\n<\/p>\n<h3 id='vendor-reputation-management'  id=\"boomdevs_20\">Vendor reputation management<\/h3>\n<\/p>\n<p>Marketplaces often have rating and review systems. Positive ratings increase <b>visibility<\/b> and trust in your shop. Make sure you provide excellent customer service, answer questions quickly and solve problems <b>efficiently.<\/b>  <\/p>\n<\/p>\n<h3 id='leveraging-advertising-tools'  id=\"boomdevs_21\">Leveraging advertising tools<\/h3>\n<\/p>\n<p>Many marketplace platforms offer advertising tools that allow you to increase th<b>e visibility <\/b>of your products. From sponsored ads to featured offers, use these options to grow your <b>presence.<\/b> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b746c1b elementor-widget elementor-widget-text-editor\" data-id=\"7b746c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='we-help-you-to-make-the-most-of-your-presence-on-marketplaces'  id=\"boomdevs_22\"><span style=\"font-weight: 00;\">We help you to make the most of your presence on marketplaces<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 00;\">The question is: what is a marketplace? We can say that selling on a marketplace can be a great way to increase your visibility and sales, especially if you are a small business owner looking to reduce the risks associated with creating an online shop from scratch. <\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 0;\">At<\/span> <a href=\"https:\/\/www.stoamsaas.com\/en\/\"><b>Stoam SaaS<\/b><\/a> <span style=\"font-weight: 0;\">we help you to manage your online shop effectively and make the most of your presence on marketplaces.<\/span> <a href=\"https:\/\/www.stoamsaas.com\/en\/contact\/\"><b>Contact us! <\/b><\/a>We will be happy to help you take the next step in your business. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb4159 e-con-full e-flex e-con e-child\" data-id=\"aeb4159\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb1b95c elementor-widget elementor-widget-text-editor\" data-id=\"5fb1b95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Share:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2d26d9 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"2b2d26d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 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class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f17750 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"68f17750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is a marketplace? Find out how to get the most out of it In today&#8217;s digital world, marketplaces have become an essential part of many businesses. If you&#8217;ve ever wondered what a marketplace is, you&#8217;re in the right place. This concept has quickly gained popularity, becoming a key platform for millions of buyers and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[205,80,204],"class_list":["post-18061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-business","tag-company","tag-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 What is a marketplace and how to make the most of it?<\/title>\n<meta name=\"description\" content=\"Learn what a marketplace is and how to sell successfully on it. 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