{"id":7416,"date":"2024-05-10T16:54:02","date_gmt":"2024-05-10T16:54:02","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=7416"},"modified":"2024-11-13T16:43:25","modified_gmt":"2024-11-13T16:43:25","slug":"omnichannel-multichannel-companies","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/","title":{"rendered":"Omnichannel vs. multichannel for B2B companies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7416\" class=\"elementor elementor-7416 elementor-7407\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd713be e-flex e-con-boxed e-con e-parent\" data-id=\"1fd713be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e15d21 e-con-full e-flex e-con e-child\" data-id=\"2e15d21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2bafc0 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"5e2bafc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 id='omnichannel-vs-multichannel-for-b2b-companies'  id=\"boomdevs_1\" class=\"elementor-heading-title elementor-size-default\">Omnichannel vs. multichannel for B2B companies\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45db8d7a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"45db8d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67fa8209 e-con-full e-flex e-con e-child\" data-id=\"67fa8209\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a834519 elementor-widget elementor-widget-post-info\" data-id=\"4a834519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00a3510 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Articles<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4607884b elementor-widget elementor-widget-post-info\" data-id=\"4607884b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3f90f69 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Company<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c580923 elementor-widget elementor-widget-post-info\" data-id=\"4c580923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t6 min \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba122d2 elementor-widget elementor-widget-post-info\" data-id=\"5ba122d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/2024\/05\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 10, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a67f5 elementor-widget elementor-widget-post-info\" data-id=\"29a67f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/author\/borja-azpiroz\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-243c3fa3 e-con-full e-flex e-con e-child\" data-id=\"243c3fa3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-749807d5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"749807d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-1024x683.webp\" class=\"attachment-large size-large wp-image-7292\" alt=\"empresas B2B\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-1024x683.webp 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-300x200.webp 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-768x512.webp 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-1536x1024.webp 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-2048x1365.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69563280 e-con-full e-flex e-con e-child\" data-id=\"69563280\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9014d5 elementor-widget elementor-widget-text-editor\" data-id=\"2b9014d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Omni-channel and multi-channel are key strategies for B2B companies looking to improve communication with their customers. Therefore, <strong>it is essential to know the specific characteristics of each one,<\/strong> as well as their advantages, in order to understand the value they can bring to our company and thus make the right decision. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c5c31b elementor-widget elementor-widget-text-editor\" data-id=\"77c5c31b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='conceptual-differences-between-omnichannel-and-multichannel'  id=\"boomdevs_2\" style=\"text-align: center;\">Conceptual differences between omnichannel and multichannel<\/h2>\n<p>Omni-channel and multi-channel are two fundamental strategies for B2B companies <strong>seeking to improve communication with their customers.<\/strong> Although both are based on the use of different communication channels, <strong>they present significant differences<\/strong> in their approach and objective.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e88f69 e-con-full e-flex e-con e-child\" data-id=\"5e88f69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-151a29af elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"151a29af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='omnichannel-approach-and-objective'  id=\"boomdevs_3\" style=\"text-align: center;\">Omnichannel approach and objective<\/h3>\n<p>Omni-channel in B2B companies focuses on <strong>the integration of brand,<\/strong> messaging and online and offline touch points throughout the customer journey.<\/p>\n<p>This strategy seeks to provide a consistent and <strong>positive experience across every channel,<\/strong> allowing customers to move frictionlessly between devices and platforms. Its main objective is to improve the B2B customer experience by offering personalized and efficient communication.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5634b588 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5634b588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='multichannel-approach-and-objective'  id=\"boomdevs_4\" style=\"text-align: center;\">Multichannel approach and objective<\/h3>\n<p>On the other hand, multichannel in B2B companies consists of <strong>distributing content and ads<\/strong> through various channels without necessarily integrating them with each other.<\/p>\n<p>This strategy allows companies to be <strong>present in different channels so that customers can choose how they want to interact.<\/strong> Although channels are often isolated, the multichannel approach focuses on maximizing presence in as many channels as necessary.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed3ca66 e-con-full e-flex e-con e-child\" data-id=\"4ed3ca66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6916c324 e-con-full e-flex e-con e-child\" data-id=\"6916c324\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-616d5493 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"616d5493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrate your <strong>ERP<\/strong> with <strong>B2B ecommerce <\/strong>with Stoam SaaS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e701328 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"e701328\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd2130d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"1fd2130d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684d3061 elementor-widget elementor-widget-image\" data-id=\"684d3061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/colorful-lines-with-application-icons-1024x683.webp\" class=\"attachment-large size-large wp-image-7295\" alt=\"empresa b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/colorful-lines-with-application-icons-1024x683.webp 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/colorful-lines-with-application-icons-300x200.webp 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/colorful-lines-with-application-icons-768x512.webp 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/colorful-lines-with-application-icons-1536x1024.webp 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/colorful-lines-with-application-icons-2048x1365.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142d72db elementor-widget elementor-widget-text-editor\" data-id=\"142d72db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='characteristics-of-omnichannel'  id=\"boomdevs_5\">Characteristics of omnichannel<\/h2>\n<p>Omni-channel in the B2B environment has a number of distinctive <strong>characteristics that make it an effective strategy for improving communication<\/strong> with customers and optimizing the buying experience.<\/p>\n<\/p>\n<h3 id='brand-and-message-integration'  id=\"boomdevs_6\">Brand and message integration<\/h3>\n<p>One of the pillars of omnichannel in companies is <strong>the integration of the brand and messages<\/strong> at all points of contact with customers. This implies <strong>maintaining consistency in communication and brand image<\/strong>, regardless of the channel used. Consistent brand presence across all channels helps to strengthen brand identity and build customer trust.<\/p>\n<\/p>\n<h3 id='personalized-customer-experience'  id=\"boomdevs_7\">Personalized customer experience<\/h3>\n<p>It is characterized by offering a <strong>personalized experience to each customer,<\/strong> adapting messages and communication to the needs and preferences of each one. Through data collection and audience segmentation, it is possible to <strong>customize communication<\/strong> according to the characteristics of each customer.<\/p>\n<\/p>\n<h3 id='smooth-transition-between-channels'  id=\"boomdevs_8\">Smooth transition between channels<\/h3>\n<p>Another important feature is the ability to provide a <strong>seamless transition between different communication channels.<\/strong> This means that customers can move from one channel to another easily, without losing continuity in communication and <strong>without experiencing friction in their shopping experience.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0b5833 elementor-widget elementor-widget-text-editor\" data-id=\"5f0b5833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='benefits-of-omnichannel-for-b2b-companies'  id=\"boomdevs_9\">Benefits of omnichannel for B2B companies<\/h2>\n<p>Omni-channel in B2B companies offers a number of <strong>significant advantages<\/strong> that contribute to improved communication, customer satisfaction and loyalty.<\/p>\n<\/p>\n<h3 id='improved-communication'  id=\"boomdevs_10\">Improved communication<\/h3>\n<ul>\n<li>Omni-channeling allows for <strong>more fluid <\/strong> and consistent communication across all customer touch points, helping to deliver messages consistently across all channels.<\/li>\n<li>By integrating branding and messaging across each channel, a <strong>unified experience<\/strong> is created that makes it easier for customers to understand and connect with the company.<\/li>\n<\/ul>\n<h3 id='increased-customer-satisfaction'  id=\"boomdevs_11\">Increased customer satisfaction<\/h3>\n<ul>\n<li>By offering a personalized and consistent experience across all channels, omnichannel helps to meet the specific needs of each customer.<\/li>\n<li>The ability to access information and transact seamlessly across multiple channels enhances the customer experience.<\/li>\n<\/ul>\n<h3 id='loyalty-building'  id=\"boomdevs_12\">Loyalty building<\/h3>\n<ul>\n<li>Omni-channel enables <strong>stronger customer relationships<\/strong> by providing a seamless and continuous experience across all touch points, which fosters long-term loyalty.<\/li>\n<li>By offering personalized and effective communication, the <strong>emotional bond with customers is strengthened<\/strong>, increasing the likelihood that they will continue to choose the company&#8217;s products and services.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d30b215 elementor-widget elementor-widget-image\" data-id=\"5d30b215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"629\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-07-a-las-13.10.33.jpg\" class=\"attachment-large size-large wp-image-7297\" alt=\"empresas b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-07-a-las-13.10.33.jpg 629w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-07-a-las-13.10.33-300x300.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-07-a-las-13.10.33-150x150.jpg 150w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695e4b40 elementor-widget elementor-widget-text-editor\" data-id=\"695e4b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='multichannel-characteristics'  id=\"boomdevs_13\">Multichannel characteristics<\/h2>\n<p>Multichannel in B2B companies offers key characteristics that differentiate it from omnichannel and make it an <strong>attractive strategy for achieving certain specific business objectives.<\/strong><\/p>\n<\/p>\n<h3 id='increased-visibility'  id=\"boomdevs_14\">Increased visibility<\/h3>\n<ul>\n<li>Multichannel allows B2B companies t<strong>o be present in multiple communication channels<\/strong>, which increases their visibility to the target audience.<\/li>\n<li>By distributing content across multiple channels, companies <strong>expand their reach<\/strong> and have the opportunity to reach a greater number of potential customers.<\/li>\n<\/ul>\n<h3 id='flexibility-in-communication'  id=\"boomdevs_15\">Flexibility in communication<\/h3>\n<ul>\n<li>Multichannel provides flexibility to B2B companies by allowing them to <strong>adapt their message and tone of communication<\/strong> according to the channel used and the target audience.<\/li>\n<li>This flexibility facilitates the personalization of communication and the <strong>adaptation of strategies to the needs<\/strong> and preferences of each customer segment.<\/li>\n<\/ul>\n<h3 id='diversification-of-sales-strategies'  id=\"boomdevs_16\">Diversification of sales strategies<\/h3>\n<p>Through multichannel, companies <strong>can diversify their sales strategies<\/strong> by using different channels to promote their products or services.<\/p>\n<p>This diversification allows for greater market exploration and the <strong>identification of new business opportunities <\/strong> through experimentation with different sales approaches.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130e5f13 elementor-widget elementor-widget-text-editor\" data-id=\"130e5f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='advantages-of-multichannel-for-b2b-companies'  id=\"boomdevs_17\">Advantages of multichannel for B2B companies<\/h2>\n<p>The multichannel approach in B2B companies offers a series of advantages that can <strong>enhance the presence and communication of companies<\/strong> in the market, allowing them to reach a wider and more diversified audience:<\/p>\n<\/p>\n<h3 id='increased-visibility-1'  id=\"boomdevs_18\">Increased visibility<\/h3>\n<p>By distributing content through various channels, companies can <strong>increase their visibility and market reach,<\/strong> reaching more potential customers.<\/p>\n<\/p>\n<h3 id='flexibility-in-communication-1'  id=\"boomdevs_19\">Flexibility in communication<\/h3>\n<p>Multichannel provides the opportunity to adapt communication to different platforms and formats, allowing companies to <strong>adapt to their customers&#8217; preferences <\/strong> in terms of the way they interact.<\/p>\n<\/p>\n<h3 id='diversification-of-sales-strategies-1'  id=\"boomdevs_20\">Diversification of sales strategies<\/h3>\n<p>By being present in several channels, they <strong>can diversify their sales strategies<\/strong> and target different market segments more effectively, thus increasing the chances of closing deals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f0602fa e-con-full e-flex e-con e-child\" data-id=\"1f0602fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-41dd6168 e-con-full e-flex e-con e-child\" data-id=\"41dd6168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-411f2a4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"411f2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transform your<strong> ERP<\/strong> into a powerful <strong>B2B ecommerce<\/strong> system<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1aea1c elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"5d1aea1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5005141f elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5005141f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c2479c elementor-widget elementor-widget-text-editor\" data-id=\"38c2479c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='choosing-the-right-strategy-for-b2b-companies'  id=\"boomdevs_21\">Choosing the right strategy for B2B companies<\/h2>\n<p>In the B2B business environment, choosing the right strategy between omnichannel and multichannel <strong>is crucial to achieve communication and customer satisfaction objectives<\/strong>. Here are the factors to consider in this decision.<\/p>\n<\/p>\n<h3 id='factors-to-consider-in-the-decision'  id=\"boomdevs_22\">Factors to consider in the decision<\/h3>\n<ol>\n<li><strong>Business objectives<\/strong><\/li>\n<li><strong>Available resources<\/strong><\/li>\n<li><strong>Customer segmentation<\/strong><\/li>\n<li><strong>Market competition<\/strong><\/li>\n<\/ol>\n<p>While the choice between omnichannel and multichannel is important, there is another alternative. <strong>It is also valid to consider the possibility of combining both strategies <\/strong> synergistically.<\/p>\n<p>Integrating elements of both <strong>can offer greater market coverage<\/strong> and a richer customer experience that better suits your needs.<\/p>\n<p><a href=\"https:\/\/www.stoamsaas.com\/en\/product\/\">Stoam<\/a> &#8216;s long experience working with B2B companies allows us to <strong>offer solutions for all types of projects.<\/strong> We are ready to develop a standardized solution tailored to your needs,<a href=\"https:\/\/www.stoamsaas.com\/en\/contact\/\">contact us<\/a> today and together we will lead your company to success!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f86428 e-con-full e-flex e-con e-child\" data-id=\"3f86428\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ccc4aa elementor-widget elementor-widget-text-editor\" data-id=\"46ccc4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Share:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4255d009 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"4255d009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-telegram\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm121.8 169.9l-40.7 191.8c-3 13.6-11.1 16.9-22.4 10.5l-62-45.7-29.9 28.8c-3.3 3.3-6.1 6.1-12.5 6.1l4.4-63.1 114.9-103.8c5-4.4-1.1-6.9-7.7-2.5l-142 89.4-61.2-19.1c-13.3-4.2-13.6-13.3 2.8-19.7l239.1-92.2c11.1-4 20.8 2.7 17.2 19.5z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_threads\" role=\"button\" tabindex=\"0\" aria-label=\"Share on threads\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-threads\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M331.5 235.7c2.2 .9 4.2 1.9 6.3 2.8c29.2 14.1 50.6 35.2 61.8 61.4c15.7 36.5 17.2 95.8-30.3 143.2c-36.2 36.2-80.3 52.5-142.6 53h-.3c-70.2-.5-124.1-24.1-160.4-70.2c-32.3-41-48.9-98.1-49.5-169.6V256v-.2C17 184.3 33.6 127.2 65.9 86.2C102.2 40.1 156.2 16.5 226.4 16h.3c70.3 .5 124.9 24 162.3 69.9c18.4 22.7 32 50 40.6 81.7l-40.4 10.8c-7.1-25.8-17.8-47.8-32.2-65.4c-29.2-35.8-73-54.2-130.5-54.6c-57 .5-100.1 18.8-128.2 54.4C72.1 146.1 58.5 194.3 58 256c.5 61.7 14.1 109.9 40.3 143.3c28 35.6 71.2 53.9 128.2 54.4c51.4-.4 85.4-12.6 113.7-40.9c32.3-32.2 31.7-71.8 21.4-95.9c-6.1-14.2-17.1-26-31.9-34.9c-3.7 26.9-11.8 48.3-24.7 64.8c-17.1 21.8-41.4 33.6-72.7 35.3c-23.6 1.3-46.3-4.4-63.9-16c-20.8-13.8-33-34.8-34.3-59.3c-2.5-48.3 35.7-83 95.2-86.4c21.1-1.2 40.9-.3 59.2 2.8c-2.4-14.8-7.3-26.6-14.6-35.2c-10-11.7-25.6-17.7-46.2-17.8H227c-16.6 0-39 4.6-53.3 26.3l-34.4-23.6c19.2-29.1 50.3-45.1 87.8-45.1h.8c62.6 .4 99.9 39.5 103.7 107.7l-.2 .2zm-156 68.8c1.3 25.1 28.4 36.8 54.6 35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 .1z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-497eb641 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"497eb641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09354c elementor-widget elementor-widget-heading\" data-id=\"d09354c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 id='related-articles'  id=\"boomdevs_23\" class=\"elementor-heading-title elementor-size-default\">Related Articles<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fb81eb0 e-con-full e-flex e-con e-child\" data-id=\"6fb81eb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c4f3695 e-con-full e-flex e-con e-child\" data-id=\"1c4f3695\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12737835 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"12737835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Automate <\/strong><strong> orders<\/strong> with Stoam SaaS <strong>b2b ecommerce<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18280f9a elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"18280f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7deb6d27 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"7deb6d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a60b43 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"8a60b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tSoy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Omnichannel vs. multichannel for B2B companies Omni-channel and multi-channel are key strategies for B2B companies looking to improve communication with their customers. Therefore, it is essential to know the specific characteristics of each one, as well as their advantages, in order to understand the value they can bring to our company and thus make the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[80],"class_list":["post-7416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 Omnichannel vs multichannel B2B companies - Stoam Saas<\/title>\n<meta name=\"description\" content=\"Do you know the difference between omnichannel and multichannel? Would you know which strategy to choose for your B2B company? Find out! \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7 Omnichannel vs multichannel B2B companies - Stoam Saas\" \/>\n<meta property=\"og:description\" content=\"Do you know the difference between omnichannel and multichannel? Would you know which strategy to choose for your B2B company? Find out! \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Stoam Saas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stoamsaas\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-10T16:54:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T16:43:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Pablo Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/\"},\"author\":{\"name\":\"Pablo Mart\u00ednez\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263\"},\"headline\":\"Omnichannel vs. multichannel for B2B companies\",\"datePublished\":\"2024-05-10T16:54:02+00:00\",\"dateModified\":\"2024-11-13T16:43:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/\"},\"wordCount\":1046,\"publisher\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp\",\"keywords\":[\"Company\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/\",\"url\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/\",\"name\":\"\u25b7 Omnichannel vs multichannel B2B companies - Stoam Saas\",\"isPartOf\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp\",\"datePublished\":\"2024-05-10T16:54:02+00:00\",\"dateModified\":\"2024-11-13T16:43:25+00:00\",\"description\":\"Do you know the difference between omnichannel and multichannel? Would you know which strategy to choose for your B2B company? Find out! \u2705\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#primaryimage\",\"url\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp\",\"contentUrl\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp\",\"width\":2560,\"height\":1707,\"caption\":\"empresas B2B\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stoamsaas.com\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Omnichannel vs. multichannel for B2B companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#website\",\"url\":\"https:\/\/www.stoamsaas.com\/en\/\",\"name\":\"Stoam Saas B2B\",\"description\":\"Nuestra soluci\u00f3n transforma tu ERP en un poderoso portal de comercio electr\u00f3nico B2B.\",\"publisher\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stoamsaas.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#organization\",\"name\":\"Stoam Saas B2B\",\"url\":\"https:\/\/www.stoamsaas.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png\",\"contentUrl\":\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png\",\"width\":636,\"height\":115,\"caption\":\"Stoam Saas B2B\"},\"image\":{\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/stoamsaas\",\"https:\/\/www.instagram.com\/stoamsaas\",\"https:\/\/www.linkedin.com\/company\/stoam-saas\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stoamsaas.com\/en\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263\",\"name\":\"Pablo Mart\u00ednez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g\",\"caption\":\"Pablo Mart\u00ednez\"},\"description\":\"Soy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/pablo-martinez-g-p\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7 Omnichannel vs multichannel B2B companies - Stoam Saas","description":"Do you know the difference between omnichannel and multichannel? Would you know which strategy to choose for your B2B company? Find out! \u2705","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7 Omnichannel vs multichannel B2B companies - Stoam Saas","og_description":"Do you know the difference between omnichannel and multichannel? Would you know which strategy to choose for your B2B company? Find out! \u2705","og_url":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/","og_site_name":"Stoam Saas","article_publisher":"https:\/\/www.facebook.com\/stoamsaas","article_published_time":"2024-05-10T16:54:02+00:00","article_modified_time":"2024-11-13T16:43:25+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp","type":"image\/webp"}],"author":"Pablo Mart\u00ednez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pablo Mart\u00ednez","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#article","isPartOf":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/"},"author":{"name":"Pablo Mart\u00ednez","@id":"https:\/\/www.stoamsaas.com\/en\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263"},"headline":"Omnichannel vs. multichannel for B2B companies","datePublished":"2024-05-10T16:54:02+00:00","dateModified":"2024-11-13T16:43:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/"},"wordCount":1046,"publisher":{"@id":"https:\/\/www.stoamsaas.com\/en\/#organization"},"image":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp","keywords":["Company"],"articleSection":["Articles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/","url":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/","name":"\u25b7 Omnichannel vs multichannel B2B companies - Stoam Saas","isPartOf":{"@id":"https:\/\/www.stoamsaas.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#primaryimage"},"image":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp","datePublished":"2024-05-10T16:54:02+00:00","dateModified":"2024-11-13T16:43:25+00:00","description":"Do you know the difference between omnichannel and multichannel? Would you know which strategy to choose for your B2B company? Find out! \u2705","breadcrumb":{"@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#primaryimage","url":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp","contentUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/crop-colleagues-using-laptop-table-scaled.webp","width":2560,"height":1707,"caption":"empresas B2B"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/omnichannel-multichannel-companies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stoamsaas.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Omnichannel vs. multichannel for B2B companies"}]},{"@type":"WebSite","@id":"https:\/\/www.stoamsaas.com\/en\/#website","url":"https:\/\/www.stoamsaas.com\/en\/","name":"Stoam Saas B2B","description":"Nuestra soluci\u00f3n transforma tu ERP en un poderoso portal de comercio electr\u00f3nico B2B.","publisher":{"@id":"https:\/\/www.stoamsaas.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stoamsaas.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stoamsaas.com\/en\/#organization","name":"Stoam Saas B2B","url":"https:\/\/www.stoamsaas.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stoamsaas.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png","contentUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png","width":636,"height":115,"caption":"Stoam Saas B2B"},"image":{"@id":"https:\/\/www.stoamsaas.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/stoamsaas","https:\/\/www.instagram.com\/stoamsaas","https:\/\/www.linkedin.com\/company\/stoam-saas"]},{"@type":"Person","@id":"https:\/\/www.stoamsaas.com\/en\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263","name":"Pablo Mart\u00ednez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g","caption":"Pablo Mart\u00ednez"},"description":"Soy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.","sameAs":["https:\/\/www.linkedin.com\/in\/pablo-martinez-g-p\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/posts\/7416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/comments?post=7416"}],"version-history":[{"count":6,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/posts\/7416\/revisions"}],"predecessor-version":[{"id":15790,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/posts\/7416\/revisions\/15790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/media\/7292"}],"wp:attachment":[{"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/media?parent=7416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/categories?post=7416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stoamsaas.com\/en\/wp-json\/wp\/v2\/tags?post=7416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}