{"id":7811,"date":"2024-06-03T12:24:18","date_gmt":"2024-06-03T12:24:18","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=7811"},"modified":"2024-10-18T12:00:21","modified_gmt":"2024-10-18T12:00:21","slug":"b2b-e-commerce-keys","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/b2b-e-commerce-keys\/","title":{"rendered":"B2B e-commerce: keys to stand out and succeed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7811\" class=\"elementor elementor-7811 elementor-7799\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51dd1c12 e-flex e-con-boxed e-con e-parent\" data-id=\"51dd1c12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68175a02 e-con-full e-flex e-con e-child\" data-id=\"68175a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3501da3f elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"3501da3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 id='comercio-electr\u00f3nico-b2b-claves-para-destacar-y-triunfar'  id=\"boomdevs_1\" class=\"elementor-heading-title elementor-size-default\">Comercio electr\u00f3nico B2B: claves para destacar y triunfar\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4594947c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4594947c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2018ba72 e-con-full e-flex e-con e-child\" data-id=\"2018ba72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1739f757 elementor-widget elementor-widget-post-info\" data-id=\"1739f757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00a3510 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Articles<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b930ceb elementor-widget elementor-widget-post-info\" data-id=\"5b930ceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3f90f69 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">B2B<\/span>, <span class=\"elementor-post-info__terms-list-item\">Ecommerce<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c30443 elementor-widget elementor-widget-post-info\" data-id=\"65c30443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t10 min \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5affa73f elementor-widget elementor-widget-post-info\" data-id=\"5affa73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/2024\/06\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 3, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b67579 elementor-widget elementor-widget-post-info\" data-id=\"8b67579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/en\/author\/borja-azpiroz\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69ef926d e-con-full e-flex e-con e-child\" data-id=\"69ef926d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e88a76 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"18e88a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"669\" height=\"334\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-23-161918.png\" class=\"attachment-large size-large wp-image-7630\" alt=\"comercio electr\u00f3nico b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-23-161918.png 669w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-23-161918-300x150.png 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-105c97e5 e-con-full e-flex e-con e-child\" data-id=\"105c97e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44e43688 elementor-widget elementor-widget-text-editor\" data-id=\"44e43688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El comercio electr\u00f3nico B2B (Business to Business) se refiere a las transacciones realizadas entre empresas mediante plataformas digitales. Este tipo de comercio es fundamental en sectores como la automoci\u00f3n, moda, salud, fabricaci\u00f3n y alimentaci\u00f3n. Los modelos de negocio B2B incluyen el B2B2C, la venta al por mayor, los fabricantes y los distribuidores. Cada uno presenta caracter\u00edsticas y beneficios espec\u00edficos, optimizando la eficiencia y eficacia en las transacciones empresariales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbe433f elementor-widget elementor-widget-text-editor\" data-id=\"5cbe433f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='qu\u00e9-es-el-comercio-electr\u00f3nico-b2b'  id=\"boomdevs_2\">\u00bfQu\u00e9 es el comercio electr\u00f3nico B2B?<\/h2>\n<p>El comercio electr\u00f3nico B2B, o business to business, es un \u00e1mbito crucial en el entorno empresarial digital. Implica transacciones comerciales entre empresas a trav\u00e9s de plataformas online, facilitando la eficiencia en las operaciones de compra y venta.<\/p>\n<p>\u00a0<\/p>\n<h3 id='definici\u00f3n-y-caracter\u00edsticas'  id=\"boomdevs_3\">Definici\u00f3n y caracter\u00edsticas<\/h3>\n<p>En el comercio electr\u00f3nico B2B, las transacciones se realizan entre empresas mediante plataformas digitales. Este tipo de comercio <strong>destaca por la venta de grandes vol\u00famenes<\/strong> y las relaciones comerciales a largo plazo.<\/p>\n<p>Las decisiones de compra suelen ser m\u00e1s <strong>racionales y anal\u00edticas,<\/strong> ya que las empresas buscan optimizar su cadena de suministro y reducir costes operativos. Las transacciones B2B requieren un proceso de negociaci\u00f3n m\u00e1s prolongado y detallado en comparaci\u00f3n con el B2C.<\/p>\n<p>Las plataformas de comercio electr\u00f3nico B2B <strong>deben manejar cat\u00e1logos extensos, gestionar precios personalizados <\/strong>y permitir la <a href=\"https:\/\/www.stoamsaas.com\/es\/producto\/\">integraci\u00f3n con los sistemas de gesti\u00f3n empresarial<\/a> (<a href=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/what-is-erp\/\">ERP<\/a>) de las empresas compradoras.<\/p>\n<p>\u00a0<\/p>\n<h3 id='tipos-de-transacciones-en-comercio-electr\u00f3nico-b2b'  id=\"boomdevs_4\">Tipos de transacciones en comercio electr\u00f3nico B2B<\/h3>\n<ul>\n<li><strong>Transacciones mayoristas:<\/strong> Implican la venta de productos en grandes cantidades a distribuidores o minoristas a un precio m\u00e1s bajo que el del mercado minorista. Este tipo de transacci\u00f3n busca aprovechar econom\u00edas de escala y optimizar la cadena de suministro.<\/li>\n<li><strong>Transacciones entre fabricantes:<\/strong> Los fabricantes venden componentes o productos terminados a otros fabricantes que los integran en sus propios productos. Por ejemplo, un fabricante de coches que compra motores y sistemas electr\u00f3nicos a varios proveedores.<\/li>\n<li><strong>Transacciones entre distribuidores:<\/strong> Los distribuidores act\u00faan como intermediarios entre fabricantes y minoristas, facilitando la distribuci\u00f3n de productos en mercados locales o internacionales. Utilizan plataformas de comercio electr\u00f3nico B2B para agilizar y optimizar sus operaciones.<\/li>\n<li><strong>Transacciones consorciadas:<\/strong> Varias empresas se asocian para formar una plataforma com\u00fan de compra o venta, optimizando los recursos y obteniendo mejores condiciones comerciales.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32ad6451 e-con-full e-flex e-con e-child\" data-id=\"32ad6451\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7058e93a e-con-full e-flex e-con e-child\" data-id=\"7058e93a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74eee287 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74eee287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integra tu <strong>ERP<\/strong> con un <strong>ecommerce B2B<\/strong> con Stoam SaaS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fee7c4 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"2fee7c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541199f5 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"541199f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4349ece5 elementor-widget elementor-widget-image\" data-id=\"4349ece5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/female-seller-scanning-ecommerce-shipping-box-in-d-2023-11-27-05-18-43-utc-1024x683.webp\" class=\"attachment-large size-large wp-image-7632\" alt=\"comercio electr\u00f3nico b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/female-seller-scanning-ecommerce-shipping-box-in-d-2023-11-27-05-18-43-utc-1024x683.webp 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/female-seller-scanning-ecommerce-shipping-box-in-d-2023-11-27-05-18-43-utc-300x200.webp 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/female-seller-scanning-ecommerce-shipping-box-in-d-2023-11-27-05-18-43-utc-768x512.webp 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/female-seller-scanning-ecommerce-shipping-box-in-d-2023-11-27-05-18-43-utc-1536x1024.webp 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/05\/female-seller-scanning-ecommerce-shipping-box-in-d-2023-11-27-05-18-43-utc-2048x1365.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc592fc elementor-widget elementor-widget-text-editor\" data-id=\"1dc592fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='modelos-de-negocio-en-el-comercio-electr\u00f3nico-b2b'  id=\"boomdevs_5\">Modelos de negocio en el comercio electr\u00f3nico B2B<\/h2>\n<p>El comercio electr\u00f3nico B2B abarca diversos modelos de negocio que permiten a las empresas optimizar sus operaciones y aprovechar nuevas oportunidades de mercado.<\/p>\n<p>\u00a0<\/p>\n<h3 id='modelo-b2b2c'  id=\"boomdevs_6\">Modelo B2B2C<\/h3>\n<p>El modelo B2B2C combina elementos de los <strong>modelos B2B y B2C.<\/strong> En este esquema, una empresa B2B vende productos a otra empresa, que <strong>luego los comercializa directamente al consumidor final.<\/strong> Este modelo permite que el fabricante o mayorista interact\u00fae y reciba feedback del usuario final, mejorando la experiencia del cliente y ajustando los productos a sus necesidades.<\/p>\n<p>Adem\u00e1s, <strong>aporta transparencia en la cadena de suministro,<\/strong> permite a las empresas controlar m\u00e1s aspectos del recorrido del cliente y promueve una relaci\u00f3n m\u00e1s cercana y una mejor atenci\u00f3n al consumidor final, lo que contribuye a una mayor satisfacci\u00f3n y lealtad del cliente.<\/p>\n<p>\u00a0<\/p>\n<h3 id='venta-al-por-mayor'  id=\"boomdevs_7\">Venta al por mayor<\/h3>\n<p>La venta al por mayor es un modelo tradicional de <a href=\"https:\/\/www.stoamsaas.com\/es\/holded-ecommerce\/\">comercio electr\u00f3nico B2B<\/a>, que <strong>implica la compra de grandes vol\u00famenes de productos<\/strong> a precios reducidos para luego venderlos al por menor a precios m\u00e1s altos. Con la digitalizaci\u00f3n, este enfoque ha evolucionado, permitiendo a los mayoristas gestionar inventarios, pedidos y transacciones de manera m\u00e1s eficiente.<\/p>\n<p>Las plataformas de comercio electr\u00f3nico <strong>automatizan tareas como la reposici\u00f3n de inventarios y la gesti\u00f3n de pedidos,<\/strong> reduciendo tiempo y costos, adem\u00e1s de ofrecer personalizaci\u00f3n para mejorar la experiencia del comprador.<\/p>\n<p>\u00a0<\/p>\n<h3 id='fabricantes'  id=\"boomdevs_8\">Fabricantes<\/h3>\n<p>Los fabricantes que producen bienes a gran escala utilizan el comercio electr\u00f3nico B2B para <strong>vender sus productos, como componentes para otras empresas.<\/strong> La digitalizaci\u00f3n ha mejorado la visibilidad y accesibilidad de estos productos a trav\u00e9s de plataformas en l\u00ednea, permitiendo ofrecer cat\u00e1logos detallados, gestionar pedidos y acceder a un mercado global.<\/p>\n<p>Esta transformaci\u00f3n <strong>agiliza las ventas y mejora la experiencia de compra<\/strong> de los clientes.<\/p>\n<p>\u00a0<\/p>\n<h3 id='distribuidores'  id=\"boomdevs_9\">Distribuidores<\/h3>\n<p>Los distribuidores son intermediarios entre fabricantes y minoristas, comprando productos a los primeros y vendi\u00e9ndolos a los segundos o directamente a consumidores finales. El <strong>uso de plataformas de comercio electr\u00f3nico mejora la eficiencia de sus transacciones<\/strong> y ampl\u00eda su alcance de mercado.<\/p>\n<p>La digitalizaci\u00f3n facilita la<strong> gesti\u00f3n de grandes cat\u00e1logos de productos, mejora su visibilidad, agiliza el proceso de ventas y permite una integraci\u00f3n fluida con sistemas empresariales como los ERP<\/strong>, optimizando la gesti\u00f3n de inventarios y pedidos.<\/p>\n<p>El comercio electr\u00f3nico B2B presenta una <strong>amplia gama de modelos de negocio,<\/strong> cada uno con sus ventajas espec\u00edficas. La adopci\u00f3n de <a href=\"https:\/\/www.stoamsaas.com\/es\/pricing\/\">soluciones digitales<\/a> permite a las empresas involucradas en estos modelos optimizar sus operaciones, mejorar la experiencia del cliente y enfrentarse de manera eficiente a los desaf\u00edos del mercado actual.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75da278 elementor-widget elementor-widget-image\" data-id=\"75da278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/que-es-cms-1024x683.jpg\" class=\"attachment-large size-large wp-image-11519\" alt=\"que-es-cms\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/que-es-cms-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/que-es-cms-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/que-es-cms-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/que-es-cms.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56eece3a elementor-widget elementor-widget-text-editor\" data-id=\"56eece3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='beneficios-del-comercio-electr\u00f3nico-b2b'  id=\"boomdevs_10\">Beneficios del comercio electr\u00f3nico B2B<\/h2>\n<p>La adopci\u00f3n del comercio electr\u00f3nico B2B <strong>ofrece numerosos beneficios<\/strong> que optimizan tanto los procesos operativos como las relaciones comerciales. A continuaci\u00f3n, se detallan los principales beneficios.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-651e0157 e-con-full e-flex e-con e-child\" data-id=\"651e0157\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-189569d3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"189569d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='eficiencia-y-eficacia'  id=\"boomdevs_11\">Eficiencia y eficacia<\/h3>\n<p>La digitalizaci\u00f3n permite automatizar tareas repetitivas como la reposici\u00f3n de inventarios y la gesti\u00f3n de pedidos, <strong>ahorrando tiempo y reduciendo errores humanos.<\/strong> Adem\u00e1s, la integraci\u00f3n de herramientas de gesti\u00f3n y an\u00e1lisis de datos facilita la toma de decisiones, mejorando la cadena de suministro.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175474d2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"175474d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='mejor-experiencia-del-cliente'  id=\"boomdevs_12\">Mejor experiencia del cliente<\/h3>\n<p>Las plataformas digitales proporcionan <strong>herramientas de autoservicio,<\/strong> permitiendo a los compradores gestionar sus compras y acceder a informaci\u00f3n en tiempo real. La personalizaci\u00f3n de la experiencia de compra, mediante el an\u00e1lisis de datos, <strong>aumenta la satisfacci\u00f3n y fidelizaci\u00f3n del cliente.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c2fbf5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33c2fbf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='alcance-y-accesibilidad-global'  id=\"boomdevs_13\">Alcance y accesibilidad global<\/h3>\n<p>El comercio electr\u00f3nico B2B <strong>elimina las barreras geogr\u00e1ficas, permitiendo a las empresas expandirse a nuevos mercados sin presencia f\u00edsica.<\/strong> Adem\u00e1s, facilita la integraci\u00f3n de m\u00faltiples canales de venta, unificando estrategias y mejorando la coherencia y efectividad comercial.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28eb3c6f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"28eb3c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='escalabilidad'  id=\"boomdevs_14\">Escalabilidad<\/h3>\n<p>Las plataformas digitales permiten a las empresas <strong>escalar sus operaciones de manera sencilla y r\u00e1pida,<\/strong> adapt\u00e1ndose a las fluctuaciones del mercado sin necesidad de reestructuraciones completas. Esto garantiza una respuesta \u00e1gil y eficiente ante cambios, facilitando el crecimiento sostenido.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57686b3a elementor-widget elementor-widget-text-editor\" data-id=\"57686b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='desaf\u00edos-del-comercio-electr\u00f3nico-b2b'  id=\"boomdevs_15\">Desaf\u00edos del comercio electr\u00f3nico B2B<\/h2>\n<p>Adoptar el comercio electr\u00f3nico B2B conlleva <strong>varios desaf\u00edos<\/strong> que las empresas deben superar para asegurar una transici\u00f3n exitosa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d7b9f18 e-con-full e-flex e-con e-child\" data-id=\"4d7b9f18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62cb9e56 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"62cb9e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='integraci\u00f3n-de-sistemas'  id=\"boomdevs_16\">Integraci\u00f3n de sistemas<\/h3>\n<p>Las empresas B2B <strong>utilizan sistemas heredados que no se integran f\u00e1cilmente con nuevas plataformas digitales<\/strong>. La compatibilidad y sincronizaci\u00f3n de datos entre diferentes sistemas son cr\u00edticas para evitar errores y altos costes operativos. S<strong>oluciones como middleware o APIs pueden facilitar esta integraci\u00f3n.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519702a9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"519702a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='cambio-cultural-en-las-empresas'  id=\"boomdevs_17\">Cambio cultural en las empresas<\/h3>\n<p>La resistencia al cambio por parte de empleados acostumbrados a procesos manuales <strong>puede dificultar la adopci\u00f3n de nuevas tecnolog\u00edas.<\/strong> Es crucial invertir en formaci\u00f3n y desarrollo, as\u00ed como en programas de capacitaci\u00f3n continua y comunicaci\u00f3n efectiva sobre los beneficios de la digitalizaci\u00f3n.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43eaaa7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43eaaa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='seguridad-y-protecci\u00f3n-de-datos'  id=\"boomdevs_18\">Seguridad y protecci\u00f3n de datos<\/h3>\n<p>La protecci\u00f3n contra ciberataques es esencial, ya que las empresas manejan datos sensibles. <strong>Implementar protocolos de seguridad robustos como cifrado de datos, autenticaci\u00f3n multifactor y monitoreo continuo es fundamental<\/strong> para proteger transacciones y datos sensibles, evitando la p\u00e9rdida de confianza y consecuencias legales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa3a6fd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6fa3a6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id='personalizaci\u00f3n-y-experiencia-del-cliente'  id=\"boomdevs_19\">Personalizaci\u00f3n y experiencia del cliente<\/h3>\n<p>La personalizaci\u00f3n efectiva es clave para una experiencia positiva del cliente. Esto requiere invertir en tecnolog\u00edas como i<strong>nteligencia artificial y machine learning, que pueden analizar grandes vol\u00famenes de datos<\/strong> para ofrecer recomendaciones personalizadas y mejorar la satisfacci\u00f3n del cliente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4396ff79 e-con-full e-flex e-con e-child\" data-id=\"4396ff79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-42eb091c e-con-full e-flex e-con e-child\" data-id=\"42eb091c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-724d1acb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"724d1acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transforma tu<strong> ERP<\/strong> en un poderoso <strong>ecommerce B2B<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b95a7b8 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"7b95a7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaa6347 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"3eaa6347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c243977 elementor-widget elementor-widget-image\" data-id=\"2c243977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/cms-populares-1024x683.jpg\" class=\"attachment-large size-large wp-image-11517\" alt=\"cms-populares\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/cms-populares-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/cms-populares-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/cms-populares-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/cms-populares.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145372b1 elementor-widget elementor-widget-text-editor\" data-id=\"145372b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='personalizaci\u00f3n-en-el-comercio-electr\u00f3nico-b2b'  id=\"boomdevs_20\">Personalizaci\u00f3n en el comercio electr\u00f3nico B2B<\/h2>\n<p>La personalizaci\u00f3n en el comercio electr\u00f3nico B2B <strong>es crucial para ofrecer experiencias \u00fanicas<\/strong> y satisfacer las necesidades espec\u00edficas de cada cliente.<\/p>\n<p>\u00a0<\/p>\n<h3 id='uso-de-datos-y-an\u00e1lisis'  id=\"boomdevs_21\">Uso de datos y an\u00e1lisis<\/h3>\n<p>El uso de datos y an\u00e1lisis es fundamental para la personalizaci\u00f3n en el comercio electr\u00f3nico B2B. La recogida y el an\u00e1lisis de datos <strong>permiten comprender mejor las necesidades y comportamientos de los clientes.<\/strong> Este proceso consta de varios pasos:<\/p>\n<ul>\n<li><strong>Recopilaci\u00f3n de datos:<\/strong> Se recopilan datos de diversas fuentes como interacciones con el sitio web, historial de compras, consultas de servicio al cliente, y redes sociales.<\/li>\n<li><strong>Segmentaci\u00f3n:<\/strong> Los datos se segmentan en grupos espec\u00edficos con caracter\u00edsticas similares. Esto ayuda a personalizar las ofertas y recomendaciones seg\u00fan las necesidades de cada segmento.<\/li>\n<li><strong>An\u00e1lisis predictivo:<\/strong> Utilizando t\u00e9cnicas avanzadas de an\u00e1lisis predictivo, las empresas pueden anticipar las necesidades futuras de los clientes y adaptar sus estrategias de marketing y ventas en consecuencia.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 id='adaptaci\u00f3n-de-ofertas-de-productos'  id=\"boomdevs_22\">Adaptaci\u00f3n de ofertas de productos<\/h3>\n<p>Adaptar las ofertas de productos es una parte esencial de la personalizaci\u00f3n en el comercio electr\u00f3nico B2B. Mediante el uso de datos y an\u00e1lisis, <strong>las empresas pueden ajustar sus cat\u00e1logos de productos para satisfacer mejor las necesidades de sus clientes<\/strong>. Las principales estrategias incluyen:<\/p>\n<ul>\n<li><strong>Recomendaciones personalizadas:<\/strong> Basadas en el historial de compras y el comportamiento del usuario, se pueden ofrecer recomendaciones de productos personalizados.<\/li>\n<li><strong>Promociones espec\u00edficas:<\/strong> Implementar ofertas y descuentos personalizados para cada segmento de clientes, lo cual puede aumentar la efectividad de las promociones.<\/li>\n<li><strong>Cat\u00e1logos din\u00e1micos:<\/strong> Adaptar el cat\u00e1logo de productos mostrado en la plataforma seg\u00fan el perfil de cada cliente, destacando aquellos productos que son m\u00e1s relevantes para ellos.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 id='sistemas-de-personalizaci\u00f3n'  id=\"boomdevs_23\">Sistemas de personalizaci\u00f3n<\/h3>\n<p>Los sistemas de personalizaci\u00f3n ayudan a implementar y gestionar las estrategias mencionadas anteriormente. Estos sistemas <strong>suelen incluir diversas tecnolog\u00edas y herramientas que potencian la personalizaci\u00f3n<\/strong> en el comercio electr\u00f3nico B2B:<\/p>\n<ul>\n<li><strong>Plataformas de gesti\u00f3n de clientes (CRM):<\/strong> Un <a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/cual-cms-mas-adecuado-tienda\/\">CRM<\/a> centraliza la informaci\u00f3n de los clientes y permite personalizar las comunicaciones y ofertas.<\/li>\n<li><strong>Sistemas de recomendaci\u00f3n:<\/strong> Algoritmos que analizan los datos de los clientes y generan recomendaciones autom\u00e1ticas de productos.<\/li>\n<li><strong>Personalizaci\u00f3n mediante IA:<\/strong> La inteligencia artificial facilita la predicci\u00f3n de comportamientos y necesidades futuras, permitiendo una mayor precisi\u00f3n en la personalizaci\u00f3n.<\/li>\n<li><strong>Integraci\u00f3n con otras plataformas:<\/strong> La<a href=\"https:\/\/www.stoamsaas.com\/es\/sage-ecommerce\/\"> integraci\u00f3n con sistemas ERP<\/a> y plataformas de an\u00e1lisis de datos permite una visi\u00f3n completa del cliente, mejorando la efectividad de la personalizaci\u00f3n.<\/li>\n<li>\u00a0<\/li>\n<\/ul>\n<p>Estas estrategias, cuando se implementan de manera correcta y eficiente, permiten <strong>ofrecer experiencias m\u00e1s relevantes y satisfactorias para los clientes B2B<\/strong>, promoviendo as\u00ed la <a href=\"https:\/\/www.stoamsaas.com\/en\/blog-en\/articles\/loyalty-strategies-ecommerce-b2b-crm-erp\/\">fidelizaci\u00f3n<\/a> y el crecimiento del negocio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3241e8b4 elementor-widget elementor-widget-text-editor\" data-id=\"3241e8b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='mejora-continua-en-el-comercio-electr\u00f3nico-b2b'  id=\"boomdevs_24\">Mejora continua en el comercio electr\u00f3nico B2B<\/h2>\n<p>La mejora continua en el comercio electr\u00f3nico B2B es esencial para mantener la competitividad y eficiencia dentro del mercado. Este proceso <strong>involucra la monitorizaci\u00f3n constante del rendimiento, implementaci\u00f3n de mejoras basadas en datos concretos, y la obtenci\u00f3n del feedback de los clientes.<\/strong><\/p>\n<p>\u00a0<\/p>\n<h3 id='monitorizaci\u00f3n-del-rendimiento'  id=\"boomdevs_25\">Monitorizaci\u00f3n del rendimiento<\/h3>\n<p>Implica la evaluaci\u00f3n continua de actividades en una plataforma B2B, <strong>supervisando transacciones, tiempos de respuesta, \u00edndices de conversi\u00f3n y comportamiento del usuario.<\/strong> Herramientas de anal\u00edtica avanzada son esenciales para obtener informaci\u00f3n en tiempo real y <strong>analizar KPIs clave.<\/strong> Esto permite identificar problemas y \u00e1reas de mejora, facilitando implementaciones \u00e1giles de soluciones.<\/p>\n<p>\u00a0<\/p>\n<h3 id='implementaci\u00f3n-de-mejoras-basadas-en-datos'  id=\"boomdevs_26\">Implementaci\u00f3n de mejoras basadas en datos<\/h3>\n<p>Las mejoras deben basarse en datos s\u00f3lidos y an\u00e1lisis detallados que revelen patrones y tendencias. <strong>El ciclo PDCA<\/strong> (Plan-Do-Check-Act) <strong>es una estrategia efectiva para garantizar mejoras planificadas, ejecutadas, verificadas y ajustadas<\/strong> adecuadamente.<\/p>\n<p>\u00a0<\/p>\n<h3 id='feedback-de-clientes'  id=\"boomdevs_27\">Feedback de clientes<\/h3>\n<p>El feedback es esencial para entender las necesidades y experiencias de los clientes. Se recomienda <strong>recolectar feedback a trav\u00e9s de encuestas, formularios, entrevistas y reviews<\/strong> en l\u00ednea. Analizar y categorizar este feedback ayuda a identificar \u00e1reas de mejora. Comunicar las acciones tomadas en respuesta al feedback fortalece la relaci\u00f3n y confianza con los clientes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54c186a4 e-con-full e-flex e-con e-child\" data-id=\"54c186a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37455893 elementor-widget elementor-widget-text-editor\" data-id=\"37455893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Compartir:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3b8789 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"4b3b8789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 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class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" 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class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d642d0 elementor-widget elementor-widget-heading\" data-id=\"63d642d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 id='related-articles'  id=\"boomdevs_28\" class=\"elementor-heading-title elementor-size-default\">Related Articles<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58e8cd02 e-con-full e-flex e-con e-child\" data-id=\"58e8cd02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-51d89b91 e-con-full e-flex e-con e-child\" data-id=\"51d89b91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70ec7a9e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70ec7a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Automatiza <\/strong>los<strong> pedidos<\/strong> con el <strong>ecommerce b2b<\/strong> de Stoam SaaS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ad0022 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"13ad0022\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ffbb47 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"25ffbb47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png\" class=\"attachment-large size-large wp-image-12833\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x586.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c552539 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"c552539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tSoy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comercio electr\u00f3nico B2B: claves para destacar y triunfar El comercio electr\u00f3nico B2B (Business to Business) se refiere a las transacciones realizadas entre empresas mediante plataformas digitales. Este tipo de comercio es fundamental en sectores como la automoci\u00f3n, moda, salud, fabricaci\u00f3n y alimentaci\u00f3n. Los modelos de negocio B2B incluyen el B2B2C, la venta al por mayor, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[206,209],"class_list":["post-7811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-b2b-en","tag-ecommerce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 B2B e-commerce: keys to stand out and succeed - Stoam Saas<\/title>\n<meta name=\"description\" content=\"Discover how B2B Electronic Commerce is revolutionizing business. 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