{"id":13459,"date":"2024-08-12T14:38:39","date_gmt":"2024-08-12T14:38:39","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=13459"},"modified":"2025-06-25T14:30:56","modified_gmt":"2025-06-25T14:30:56","slug":"target-comercial-que-es-y-como-identificarlo","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/target-comercial-que-es-y-como-identificarlo\/","title":{"rendered":"Target comercial: qu\u00e9 es, c\u00f3mo identificarlo y aplicarlo al canal B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13459\" class=\"elementor elementor-13459\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44eaba42 e-flex e-con-boxed e-con e-parent\" data-id=\"44eaba42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:83}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245dd84 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"245dd84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='target-comercial-qu\u00e9-es-c\u00f3mo-identificarlo-y-aplicarlo-al-canal-b2b'  id=\"boomdevs_1\" class=\"elementor-heading-title elementor-size-default\">Target comercial: qu\u00e9 es, c\u00f3mo identificarlo y aplicarlo al canal B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b0e7af elementor-mobile-align-center elementor-widget-mobile__width-initial elementor-widget elementor-widget-post-info\" data-id=\"45b0e7af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-13c2ee1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>agosto 12, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ccf0ea5 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4f8c74b elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Empresa<\/span>, <span class=\"elementor-post-info__terms-list-item\">Estrategia<\/span>, <span class=\"elementor-post-info__terms-list-item\">Marketing<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d75ae18 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t5 min\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-434ed694 e-flex e-con-boxed e-con e-parent\" data-id=\"434ed694\" data-element_type=\"container\" data-e-type=\"container\" id=\"13459\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea6c3a0 elementor-widget__width-initial elementor-fixed elementor-widget elementor-widget-progress-tracker\" data-id=\"4ea6c3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;relative_to&quot;:&quot;selector&quot;,&quot;selector&quot;:&quot;#13459&quot;,&quot;_position&quot;:&quot;fixed&quot;,&quot;type&quot;:&quot;horizontal&quot;}\" data-widget_type=\"progress-tracker.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-\">\n\t\t\t\t\t\t<div class=\"current-progress\">\n\t\t\t\t\t<div class=\"current-progress-percentage\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47df6885 elementor-widget elementor-widget-text-editor\" data-id=\"47df6885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='qu\u00e9-es-el-target-comercial'  id=\"boomdevs_2\">\u00bfQu\u00e9 es el target comercial?<\/h2><p>El target comercial (tambi\u00e9n conocido como p\u00fablico objetivo) es el grupo espec\u00edfico de personas o empresas al que se dirige una estrategia de ventas o marketing. Este grupo comparte caracter\u00edsticas similares en cuanto a intereses, necesidades, comportamiento de compra y perfil demogr\u00e1fico o profesional.<\/p><p><br \/>Definir con claridad tu target comercial permite enfocar los recursos, afinar los mensajes y desarrollar campa\u00f1as que conectan mejor con quienes realmente tienen potencial para convertirse en clientes.<\/p><p>\u00a0<\/p><div class=\"elementor-element elementor-element-5d16d15a elementor-widget elementor-widget-text-editor\" data-id=\"5d16d15a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><h2 id='por-qu\u00e9-es-crucial-definirlo-en-b2b'  id=\"boomdevs_3\">\u00bfPor qu\u00e9 es crucial definirlo en B2B?<\/h2><p>En el \u00e1mbito B2B, donde los procesos de compra suelen ser m\u00e1s largos, racionales y basados en relaciones, identificar bien al target es a\u00fan m\u00e1s cr\u00edtico. Una estrategia gen\u00e9rica puede hacer que pierdas tiempo y presupuesto en segmentos irrelevantes, mientras que un enfoque afinado hacia tu cliente ideal aumenta notablemente las probabilidades de conversi\u00f3n.<br \/><br \/>Adem\u00e1s, contar con un target definido permite aprovechar al m\u00e1ximo las capacidades de automatizaci\u00f3n y personalizaci\u00f3n que ofrecen soluciones como los ERPs integrados con plataformas ecommerce.<\/p><p>\u00a0<\/p><\/div><h3 id='estrategias-gen\u00e9ricas-vs-estrategias-enfocadas-al-target-comercial'  id=\"boomdevs_4\">Estrategias gen\u00e9ricas vs. estrategias enfocadas al target comercial<\/h3><p>No todas las estrategias de marketing ofrecen los mismos resultados. Una de las principales diferencias entre las empresas que logran escalar sus ventas y las que no, est\u00e1 en el nivel de enfoque: cuanto m\u00e1s claro est\u00e1 el p\u00fablico objetivo, m\u00e1s efectivas son las acciones.<\/p><p><br \/>Aqu\u00ed tienes una comparaci\u00f3n visual entre una estrategia gen\u00e9rica y una dirigida al target comercial:<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-591a25e e-con-full e-flex e-con e-child\" data-id=\"591a25e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46582ff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"46582ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aspecto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf44c7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"adf44c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estrategia gen\u00e9rica<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-997dc7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"997dc7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Estrategia dirigida al target comercial<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cdd19 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68cdd19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe19c7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7fe19c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Segmentaci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f39945 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3f39945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amplia, difusa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924562e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"924562e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Precisa, basada en datos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3aed3d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f3aed3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mensajes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3975edd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3975edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Generalista, poco personalizado<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d263f0a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d263f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personalizada seg\u00fan intereses y contexto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3d7a6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0f3d7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coste de adquisici\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287797a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"287797a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1f7c2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da1f7c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimizado y rentable<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ce8b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"08ce8b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tasa de conversi\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6435eef elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6435eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Baja<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2b239 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5b2b239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alta<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebf2f9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5ebf2f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fidelizaci\u00f3n del cliente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4434f4f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4434f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dif\u00edcil de lograr<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef23b5b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ef23b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s probable, por afinidad y relevancia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94404f9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"94404f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Retorno de la inversi\u00f3n (ROI)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c64f40 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c64f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inestable<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf8da8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dcf8da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00f3lido y escalable<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb65c3 elementor-widget elementor-widget-text-editor\" data-id=\"efb65c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='beneficios-de-definir-bien-tu-p\u00fablico-objetivo'  id=\"boomdevs_5\">Beneficios de definir bien tu p\u00fablico objetivo<\/h2><h3 id='eficiencia-y-ahorro-de-recursos'  id=\"boomdevs_6\">Eficiencia y ahorro de recursos<\/h3><p>Centrarte en un segmento bien definido evita invertir tiempo y dinero en leads poco cualificados. Toda tu estrategia se vuelve m\u00e1s eficiente y enfocada.<\/p><p>\u00a0<\/p><h3 id='mensajes-m\u00e1s-efectivos'  id=\"boomdevs_7\">Mensajes m\u00e1s efectivos<\/h3><p>Conociendo los retos y motivaciones de tu target puedes dise\u00f1ar mensajes que resuenen y generen respuestas reales. Esto se traduce en mejores tasas de apertura, clics y conversiones.<\/p><p>\u00a0<\/p><h3 id='mayor-retorno-de-inversi\u00f3n-roi'  id=\"boomdevs_8\">Mayor retorno de inversi\u00f3n (ROI)<\/h3><p>Un p\u00fablico bien segmentado responde mejor a tus campa\u00f1as, lo que eleva el rendimiento de tus acciones y reduce el coste por adquisici\u00f3n de cliente.<\/p><p>\u00a0<\/p><h3 id='fidelizaci\u00f3n-y-toma-de-decisiones-basada-en-datos'  id=\"boomdevs_9\">Fidelizaci\u00f3n y toma de decisiones basada en datos<\/h3><p>Entender a fondo a tus clientes te permite construir relaciones m\u00e1s s\u00f3lidas y duraderas. Adem\u00e1s, si gestionas bien esta informaci\u00f3n desde el ERP o CRM, puedes tomar decisiones m\u00e1s estrat\u00e9gicas y personalizadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5806eda1 elementor-widget elementor-widget-image\" data-id=\"5806eda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"900\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/01\/StoamSaaS_B2B_Sobre_Nosotros_Equipo_2.jpg\" class=\"attachment-full size-full wp-image-18353\" alt=\"\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/01\/StoamSaaS_B2B_Sobre_Nosotros_Equipo_2.jpg 1080w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/01\/StoamSaaS_B2B_Sobre_Nosotros_Equipo_2-300x250.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/01\/StoamSaaS_B2B_Sobre_Nosotros_Equipo_2-1024x853.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/01\/StoamSaaS_B2B_Sobre_Nosotros_Equipo_2-768x640.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671510cf elementor-widget elementor-widget-text-editor\" data-id=\"671510cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48441240 elementor-widget elementor-widget-text-editor\" data-id=\"48441240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><h2 id='c\u00f3mo-identificar-tu-target-comercial-paso-a-paso'  id=\"boomdevs_10\" id=\"c\u00f3mo-identificar-tu-target-comercial\"><span style=\"color: #444444;\">C\u00f3mo identificar tu target comercial paso a paso<\/span><\/h2><p><span style=\"color: #444444;\">La definici\u00f3n de tu p\u00fablico objetivo requiere an\u00e1lisis y, sobre todo, datos reales. Aqu\u00ed te<br \/>mostramos una metodolog\u00eda pr\u00e1ctica para hacerlo correctamente.<\/span><\/p><h3 id='1-define-las-caracter\u00edsticas-demogr\u00e1ficas-o-empresariales'  id=\"boomdevs_11\"><span style=\"color: #444444;\"><br \/>1. Define las caracter\u00edsticas demogr\u00e1ficas o empresariales<\/span><\/h3><p style=\"padding-left: 40px;\"><span style=\"color: #444444;\"><br \/>\u25cf <strong>Sector y tipo de empresa:<\/strong> \u00bfEs un fabricante, distribuidor, minorista\u2026?<br \/>\u25cf<strong> Tama\u00f1o:<\/strong> \u00bfTrabajas con pymes, grandes cuentas o microempresas?<br \/>\u25cf <strong>Ubicaci\u00f3n geogr\u00e1fica:<\/strong> \u00bfTu servicio est\u00e1 enfocado a una zona concreta o es nacional\/internacional?<br \/>\u25cf <strong>Rol del interlocutor:<\/strong> \u00bfEl comprador suele ser el gerente, un t\u00e9cnico, el responsable de compras?<\/span><\/p><h3 id='2-analiza-intereses-y-comportamientos'  id=\"boomdevs_12\"><span style=\"color: #444444;\"><br \/>2. Analiza intereses y comportamientos<\/span><\/h3><p style=\"padding-left: 40px;\"><span style=\"color: #444444;\"><br \/>\u25cf \u00bfQu\u00e9 tipo de contenido consume tu audiencia? (Blog, web, redes sociales)<br \/>\u25cf \u00bfQu\u00e9 herramientas usan actualmente? \u00bfSon usuarios de ERP, CRM, ecommerce?<br \/>\u25cf \u00bfQu\u00e9 tipo de decisiones suelen tomar y con qu\u00e9 frecuencia?<\/span><\/p><h3 id='3-detecta-necesidades-y-puntos-de-dolor'  id=\"boomdevs_13\"><span style=\"color: #444444;\"><br \/>3. Detecta necesidades y puntos de dolor<\/span><\/h3><p style=\"padding-left: 40px;\"><span style=\"color: #444444;\"><br \/>\u25cf \u00bfQu\u00e9 problema busca resolver con tu producto?<br \/>\u25cf \u00bfQu\u00e9 procesos internos quiere optimizar?<br \/>\u25cf \u00bfQu\u00e9 frustraciones enfrenta actualmente en su operativa diaria?<\/span><\/p><h3 id='4-investiga-a-la-competencia'  id=\"boomdevs_14\"><span style=\"color: #444444;\"><br \/>4. Investiga a la competencia<\/span><\/h3><p style=\"padding-left: 40px;\"><span style=\"color: #444444;\"><br \/>\u25cf \u00bfA qu\u00e9 perfil de clientes se dirigen tus competidores directos?<br \/>\u25cf \u00bfQu\u00e9 mensajes usan y qu\u00e9 tipo de lenguaje emplean?<br \/>\u25cf \u00bfQu\u00e9 puedes aprender de sus aciertos y errores?<\/span><\/p><h3 id='5-utiliza-encuestas-y-an\u00e1lisis-de-datos-propios'  id=\"boomdevs_15\"><span style=\"color: #444444;\"><br \/>5. Utiliza encuestas y an\u00e1lisis de datos propios<\/span><\/h3><p style=\"padding-left: 40px;\"><span style=\"color: #444444;\"><br \/>\u25cf Realiza entrevistas o encuestas a tus clientes actuales.<br \/>\u25cf Consulta los datos de tu ERP o CRM para detectar patrones.<br \/>\u25cf Usa Google Analytics o herramientas sociales para conocer mejor el recorrido del cliente.<\/span><\/p><p>\u00a0<\/p><\/div><\/div><h2 id='est\u00e1s-apuntando-al-p\u00fablico-correcto-valida-tuestrategia-con-este-checklist'  id=\"boomdevs_16\">\u00bfEst\u00e1s apuntando al p\u00fablico correcto? Valida tu<br \/>estrategia con este checklist<\/h2><p><br \/>Antes de seguir invirtiendo en campa\u00f1as o herramientas, es clave asegurarte de que conoces bien a tu p\u00fablico. Estas 5 preguntas te ayudar\u00e1n a evaluar si tu target comercial est\u00e1 bien definido:<\/p><p style=\"padding-left: 40px;\"><br \/>1. \u00bfQu\u00e9 problema espec\u00edfico resuelvo para este tipo de cliente?<br \/>2. \u00bfC\u00f3mo compra este cliente y qui\u00e9n toma la decisi\u00f3n?<br \/>3. \u00bfQu\u00e9 herramientas utiliza actualmente?<br \/>4. \u00bfD\u00f3nde se informa antes de comprar?<br \/>5. \u00bfEs este cliente rentable y fidelizable para mi negocio?<\/p><p><br \/>Si has dudado o respondido \u201cno lo s\u00e9\u201d a varias de estas preguntas, probablemente necesitas redefinir tu enfoque.<\/p><p>\u00a0<\/p><h2 id='herramientas-para-definir-tu-target-comercial'  id=\"boomdevs_17\">Herramientas para definir tu target comercial<\/h2><p><br \/>Existen diferentes recursos que puedes emplear para segmentar tu audiencia y conocerla mejor:<\/p><p style=\"padding-left: 40px;\"><br \/>\u25cf <strong>CRM y ERP conectados<\/strong>: te permiten analizar el hist\u00f3rico de pedidos, preferencias de compra y comportamientos repetidos.<br \/>\u25cf <strong>Encuestas online:<\/strong> \u00fatiles para recoger insights directos de tus clientes actuales o potenciales.<br \/>\u25cf <strong>Plataformas de anal\u00edtica digital:<\/strong> como Google Analytics, Hotjar o LinkedIn Analytics para saber c\u00f3mo interact\u00faan con tu marca online.<br \/>\u25cf <strong>Redes sociales:<\/strong> ofrecen informaci\u00f3n demogr\u00e1fica y de intereses a trav\u00e9s de sus paneles publicitarios y estad\u00edsticas.<\/p><p>\u00a0<\/p><h2 id='aplicaci\u00f3n-pr\u00e1ctica-c\u00f3mo-gestionar-tu-target-desde-un-erp-conectado-al-ecommerce'  id=\"boomdevs_18\">Aplicaci\u00f3n pr\u00e1ctica: c\u00f3mo gestionar tu target desde un ERP conectado al ecommerce<\/h2><p><br \/>Tener bien definido tu target comercial no solo sirve para campa\u00f1as de marketing. Cuando conectas esta informaci\u00f3n con tu plataforma de ventas y tu ERP, el impacto es mucho mayor:<\/p><p style=\"padding-left: 40px;\"><br \/>\u25cf Puedes mostrar precios personalizados por tipo de cliente.<br \/>\u25cf Automatizas el acceso a promociones y condiciones comerciales espec\u00edficas.<br \/>\u25cf Permites que el cliente vea su historial de pedidos y repita compras f\u00e1cilmente.<br \/>\u25cf Tomas decisiones de stock, promociones y comunicaci\u00f3n basadas en datos reales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09a96d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e09a96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/Stoam_SaaS_Articulos_Target_Comercial_B2B-1.png\" class=\"attachment-full size-full wp-image-19752\" alt=\"\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/Stoam_SaaS_Articulos_Target_Comercial_B2B-1.png 1440w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/Stoam_SaaS_Articulos_Target_Comercial_B2B-1-300x169.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/Stoam_SaaS_Articulos_Target_Comercial_B2B-1-1024x576.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/Stoam_SaaS_Articulos_Target_Comercial_B2B-1-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c13180 elementor-widget elementor-widget-text-editor\" data-id=\"5c13180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48441240 elementor-widget elementor-widget-text-editor\" data-id=\"48441240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p id=\"conclusi\u00f3n\">A continuaci\u00f3n, te mostramos c\u00f3mo funciona el proceso de integraci\u00f3n entre tu ERP y tu tienda online B2B para mejorar la segmentaci\u00f3n y la conversi\u00f3n:<\/p><p><br \/>Una soluci\u00f3n como Stoam SaaS permite precisamente eso: conectar tu ecommerce B2B directamente con tu ERP, centralizando la gesti\u00f3n de clientes, tarifas, pedidos y condiciones especiales. As\u00ed, la segmentaci\u00f3n se convierte en una herramienta activa que impacta directamente en ventas, fidelizaci\u00f3n y eficiencia.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7baeb399 e-con-full e-flex e-con e-child\" data-id=\"7baeb399\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59480bfd elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"59480bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender-1024x585.png\" class=\"attachment-large size-large wp-image-14592\" alt=\"tienda-preconfigurada-ecommerce-empieza-vender\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender-1024x585.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender-768x439.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender.png 1394w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6315b93 e-con-full e-flex e-con e-child\" data-id=\"6315b93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3de37ce3 elementor-widget elementor-widget-heading\" data-id=\"3de37ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span class=\"stoamgradient\">Consigue tu propia tienda B2B<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3432c16d elementor-icon-list--layout-inline elementor-mobile-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3432c16d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sin comisiones<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Preconfigurada<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integraci\u00f3n ERP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5801fa30 elementor-align-left contacto elementor-widget elementor-widget-button\" data-id=\"5801fa30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\/es\/producto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75301bb2 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"75301bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender-1024x585.png\" class=\"attachment-large size-large wp-image-14592\" alt=\"tienda-preconfigurada-ecommerce-empieza-vender\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender-1024x585.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender-768x439.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/tienda-preconfigurada-ecommerce-empieza-vender.png 1394w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1159136 elementor-widget elementor-widget-text-editor\" data-id=\"1159136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48441240 elementor-widget elementor-widget-text-editor\" data-id=\"48441240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><h2 id='conclusi\u00f3n'  id=\"boomdevs_19\" id=\"conclusi\u00f3n\"><span style=\"color: #444444;\">Conclusi\u00f3n<\/span><\/h2><p>Saber a qui\u00e9n vendes es tan importante como saber qu\u00e9 vendes. Un target comercial bien definido no solo optimiza tus campa\u00f1as de marketing, sino que mejora todo el proceso de venta, desde la captaci\u00f3n hasta la fidelizaci\u00f3n. Y en el entorno B2B, donde los procesos suelen ser m\u00e1s complejos, es esencial contar con herramientas que te permitan segmentar y automatizar.<br \/><br \/>En Stoam SaaS ofrecemos una soluci\u00f3n ecommerce\u00a0 B2B integrada con tu ERP que te permite gestionar tu target comercial con total precisi\u00f3n, simplificando la toma de decisiones y potenciando tu crecimiento.<\/p><p>\u00bfQuieres saber c\u00f3mo mejorar tus ventas conectando mejor con tus clientes ideales?<br \/>Cont\u00e1ctanos hoy mismo y te mostraremos c\u00f3mo hacerlo.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77d0cd14 e-flex e-con-boxed e-con e-parent\" data-id=\"77d0cd14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d47fcb elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"28d47fcb\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"share\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24135f9b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"24135f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5386e719 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"5386e719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=300&#038;d=mm&#038;r=g\" alt=\"Imagen de Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tSoy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e411bca e-flex e-con-boxed e-con e-parent\" data-id=\"6e411bca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4adae465 elementor-grid-2 elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"4adae465\" data-element_type=\"widget\" data-e-type=\"widget\" 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5px;--padding-top:0vw;--padding-bottom:3vw;--padding-left:0vw;--padding-right:0vw;}.elementor-18390 .elementor-element.elementor-element-b4aac45 img{width:40vw;height:12vh;border-radius:5px 5px 0px 0px;}.elementor-18390 .elementor-element.elementor-element-47f9499 .elementor-icon-list-item{font-size:2vw;}.elementor-18390 .elementor-element.elementor-element-1ad0db9 .elementor-icon-list-icon{width:0.5rem;}.elementor-18390 .elementor-element.elementor-element-1ad0db9 .elementor-icon-list-icon i{font-size:0.5rem;}.elementor-18390 .elementor-element.elementor-element-1ad0db9 .elementor-icon-list-icon svg{--e-icon-list-icon-size:0.5rem;}.elementor-18390 .elementor-element.elementor-element-1ad0db9 .elementor-icon-list-item{font-size:2vw;}.elementor-18390 .elementor-element.elementor-element-cb9479c .elementor-icon-list-icon{width:0.5rem;}.elementor-18390 .elementor-element.elementor-element-cb9479c .elementor-icon-list-icon i{font-size:0.5rem;}.elementor-18390 .elementor-element.elementor-element-cb9479c .elementor-icon-list-icon svg{--e-icon-list-icon-size:0.5rem;}.elementor-18390 .elementor-element.elementor-element-cb9479c .elementor-icon-list-item{font-size:1.8vw;}.elementor-18390 .elementor-element.elementor-element-90151e3 .elementor-heading-title{font-size:2.7vw;line-height:0.9rem;}.elementor-18390 .elementor-element.elementor-element-3e5065c .elementor-heading-title{font-size:2vw;line-height:0.7rem;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"18390\" class=\"elementor elementor-18390 e-loop-item e-loop-item-5350 post-5350 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-empresa tag-erp tag-software\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-61f1769 e-transform e-flex e-con-boxed e-con e-parent\" data-id=\"61f1769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4aac45 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b4aac45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/erp-que-es-como-funciona-y-por-que-lo-necesitas\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/04\/stoam_saas_que_es_erp_image_1-1024x576.jpg\" class=\"attachment-large size-large wp-image-19270\" alt=\"\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/04\/stoam_saas_que_es_erp_image_1-1024x576.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/04\/stoam_saas_que_es_erp_image_1-300x169.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/04\/stoam_saas_que_es_erp_image_1-768x432.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/04\/stoam_saas_que_es_erp_image_1-1536x864.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/04\/stoam_saas_que_es_erp_image_1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f9499 elementor-align-right elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"47f9499\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Art\u00edculos<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad0db9 elementor-align-left elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"1ad0db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>abril 17, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9479c elementor-widget elementor-widget-post-info\" data-id=\"cb9479c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Empresa<\/span>, <span class=\"elementor-post-info__terms-list-item\">ERP<\/span>, <span class=\"elementor-post-info__terms-list-item\">Software<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90151e3 elementor-widget elementor-widget-heading\" data-id=\"90151e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='qu\u00e9-es-un-erp-ventajas-y-desventajas'  id=\"boomdevs_20\" class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/erp-que-es-como-funciona-y-por-que-lo-necesitas\/\">\u00bfQu\u00e9 es un ERP? Ventajas y desventajas<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5065c elementor-widget elementor-widget-heading\" data-id=\"3e5065c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/erp-que-es-como-funciona-y-por-que-lo-necesitas\/\">El ERP (Enterprise Resource Planning) es un sistema de software integrado que permite a las empresas gestionar sus operaciones comerciales<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"18390\" class=\"elementor elementor-18390 e-loop-item e-loop-item-15828 post-15828 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-erp\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-61f1769 e-transform e-flex e-con-boxed e-con e-parent\" data-id=\"61f1769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4aac45 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b4aac45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-medir-roi-b2b-guia-completa\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/11\/como-medir-roi-erp-negocio-b2b-1024x683.jpg\" class=\"attachment-large size-large wp-image-15833\" alt=\"como-medir-roi-erp-negocio-b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/11\/como-medir-roi-erp-negocio-b2b-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/11\/como-medir-roi-erp-negocio-b2b-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/11\/como-medir-roi-erp-negocio-b2b-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/11\/como-medir-roi-erp-negocio-b2b.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f9499 elementor-align-right elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"47f9499\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Art\u00edculos<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad0db9 elementor-align-left elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"1ad0db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>noviembre 14, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9479c elementor-widget elementor-widget-post-info\" data-id=\"cb9479c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">B2B<\/span>, <span class=\"elementor-post-info__terms-list-item\">Empresa<\/span>, <span class=\"elementor-post-info__terms-list-item\">ERP<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90151e3 elementor-widget elementor-widget-heading\" data-id=\"90151e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='c\u00f3mo-medir-el-roi-de-un-erp-en-un-negocio-b2b-gu\u00eda-completa-para-maximizar-tus-inversiones'  id=\"boomdevs_21\" class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-medir-roi-b2b-guia-completa\/\">C\u00f3mo Medir el ROI de un ERP en un Negocio B2B: Gu\u00eda Completa para Maximizar tus Inversiones<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5065c elementor-widget elementor-widget-heading\" data-id=\"3e5065c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-medir-roi-b2b-guia-completa\/\">La medici\u00f3n del retorno de inversi\u00f3n (ROI) de un ERP en un negocio B2B es fundamental para evaluar el impacto<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"18390\" class=\"elementor elementor-18390 e-loop-item e-loop-item-14192 post-14192 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-ecommerce tag-innovacion tag-negocios\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-61f1769 e-transform e-flex e-con-boxed e-con e-parent\" data-id=\"61f1769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4aac45 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b4aac45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/5-ejemplos-de-segmentacon-b2b-que-funcionan\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-1024x576.jpg\" class=\"attachment-large size-large wp-image-19249\" alt=\"\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-1024x576.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-300x169.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-768x432.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1-1536x864.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/09\/stoam_saas_segmentacion_b2b_image_1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f9499 elementor-align-right elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"47f9499\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Art\u00edculos<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad0db9 elementor-align-left elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"1ad0db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>septiembre 7, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9479c elementor-widget elementor-widget-post-info\" data-id=\"cb9479c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Ecommerce<\/span>, <span class=\"elementor-post-info__terms-list-item\">Innovaci\u00f3n<\/span>, <span class=\"elementor-post-info__terms-list-item\">Negocios<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90151e3 elementor-widget elementor-widget-heading\" data-id=\"90151e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='5-ejemplos-de-segmentaci\u00f3n-de-mercado-para-potenciar-tu-estrategia-b2b-online'  id=\"boomdevs_22\" class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/5-ejemplos-de-segmentacon-b2b-que-funcionan\/\">5 Ejemplos de segmentaci\u00f3n de mercado para potenciar tu estrategia B2B online<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5065c elementor-widget elementor-widget-heading\" data-id=\"3e5065c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/5-ejemplos-de-segmentacon-b2b-que-funcionan\/\">La segmentaci\u00f3n de mercado es una estrategia fundamental en cualquier negocio, pero cobra especial relevancia en el entorno B2B. Al<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"18390\" class=\"elementor elementor-18390 e-loop-item e-loop-item-19549 post-19549 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-61f1769 e-transform e-flex e-con-boxed e-con e-parent\" data-id=\"61f1769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4aac45 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b4aac45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1024x684.jpg\" class=\"attachment-large size-large wp-image-19553\" alt=\"5 fases del proceso de ventas\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1024x684.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-768x513.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1536x1025.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-2048x1367.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f9499 elementor-align-right elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"47f9499\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Art\u00edculos<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad0db9 elementor-align-left elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"1ad0db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>abril 11, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9479c elementor-widget elementor-widget-post-info\" data-id=\"cb9479c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">B2B<\/span>, <span class=\"elementor-post-info__terms-list-item\">Empresa<\/span>, <span class=\"elementor-post-info__terms-list-item\">Negocios<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90151e3 elementor-widget elementor-widget-heading\" data-id=\"90151e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa'  id=\"boomdevs_23\" class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\">Conoce las 5 fases del proceso de ventas y acelera el crecimiento de tu empresa<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5065c elementor-widget elementor-widget-heading\" data-id=\"3e5065c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\">En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"18390\" class=\"elementor elementor-18390 e-loop-item e-loop-item-15352 post-15352 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-finanzas tag-negocios\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-61f1769 e-transform e-flex e-con-boxed e-con e-parent\" data-id=\"61f1769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4aac45 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b4aac45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/analisis-dafo-en-b2b-como-aplicarlo-con-exito\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/analisis-dafo-b2b-1024x682.jpg\" class=\"attachment-large size-large wp-image-15355\" alt=\"analisis-dafo-b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/analisis-dafo-b2b-1024x682.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/analisis-dafo-b2b-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/analisis-dafo-b2b-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/analisis-dafo-b2b-1536x1024.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/10\/analisis-dafo-b2b-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f9499 elementor-align-right elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"47f9499\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Art\u00edculos<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad0db9 elementor-align-left elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"1ad0db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>octubre 25, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9479c elementor-widget elementor-widget-post-info\" data-id=\"cb9479c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">B2B<\/span>, <span class=\"elementor-post-info__terms-list-item\">Finanzas<\/span>, <span class=\"elementor-post-info__terms-list-item\">Negocios<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90151e3 elementor-widget elementor-widget-heading\" data-id=\"90151e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='c\u00f3mo-hacer-un-an\u00e1lisis-dafo-de-forma-efectiva-en-un-entorno-b2b'  id=\"boomdevs_24\" class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/analisis-dafo-en-b2b-como-aplicarlo-con-exito\/\">C\u00f3mo hacer un an\u00e1lisis DAFO de forma efectiva en un entorno B2B<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5065c elementor-widget elementor-widget-heading\" data-id=\"3e5065c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/analisis-dafo-en-b2b-como-aplicarlo-con-exito\/\">En el din\u00e1mico panorama empresarial B2B, donde la competencia es feroz y las expectativas de los clientes son cada vez<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"18390\" class=\"elementor elementor-18390 e-loop-item e-loop-item-8050 post-8050 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-ecommerce tag-inteligencia-artificial\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-61f1769 e-transform e-flex e-con-boxed e-con e-parent\" data-id=\"61f1769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4aac45 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b4aac45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/ia-en-ecommerce-b2b-como-impacta-en-tu-negocio\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/06\/impacto-ia-ecommerce-b2b-1024x683.jpg\" class=\"attachment-large size-large wp-image-8059\" alt=\"impacto-ia-ecommerce-b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/06\/impacto-ia-ecommerce-b2b-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/06\/impacto-ia-ecommerce-b2b-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/06\/impacto-ia-ecommerce-b2b-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/06\/impacto-ia-ecommerce-b2b.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f9499 elementor-align-right elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"47f9499\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Art\u00edculos<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad0db9 elementor-align-left elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"1ad0db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>junio 26, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9479c elementor-widget elementor-widget-post-info\" data-id=\"cb9479c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52559d8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">B2B<\/span>, <span class=\"elementor-post-info__terms-list-item\">Ecommerce<\/span>, <span class=\"elementor-post-info__terms-list-item\">Inteligencia Artificial<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90151e3 elementor-widget elementor-widget-heading\" data-id=\"90151e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='el-impacto-de-la-ia-en-ecommerce-b2b'  id=\"boomdevs_25\" class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/ia-en-ecommerce-b2b-como-impacta-en-tu-negocio\/\">El impacto de la IA en Ecommerce B2B<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5065c elementor-widget elementor-widget-heading\" data-id=\"3e5065c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/ia-en-ecommerce-b2b-como-impacta-en-tu-negocio\/\">La Inteligencia Artificial (IA) ha revolucionado numerosos sectores, y el ecommerce B2B no es una excepci\u00f3n. Desde sus inicios en<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El target comercial, tambi\u00e9n conocido como p\u00fablico objetivo,  es un grupo espec\u00edfico de personas que comparten caracter\u00edsticas demogr\u00e1ficas, intereses, necesidades y comportamientos similares. Es el segmento del mercado al que una empresa dirige sus productos, servicios o mensajes con el objetivo de generar ventas, aumentar la lealtad del cliente y alcanzar sus objetivos comerciales.<\/p>\n","protected":false},"author":8,"featured_media":13467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[71,219,220],"class_list":["post-13459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-empresa","tag-estrategia","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Target comercial: qu\u00e9 es, c\u00f3mo definirlo y aplicarlo en B2B<\/title>\n<meta name=\"description\" content=\"Aprende a definir tu target comercial paso a paso y mejora tus ventas B2B con estrategias m\u00e1s efectivas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/target-comercial-que-es-y-como-identificarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target comercial: qu\u00e9 es, c\u00f3mo definirlo y aplicarlo en B2B\" \/>\n<meta property=\"og:description\" content=\"Aprende a definir tu target comercial paso a paso y mejora tus ventas B2B con estrategias m\u00e1s efectivas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/target-comercial-que-es-y-como-identificarlo\/\" \/>\n<meta property=\"og:site_name\" content=\"Stoam Saas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stoamsaas\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-12T14:38:39+00:00\" 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