{"id":13781,"date":"2024-08-30T13:03:46","date_gmt":"2024-08-30T13:03:46","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=13781"},"modified":"2025-01-10T11:19:33","modified_gmt":"2025-01-10T11:19:33","slug":"tendencias-e-commerce-b2b-espana-2024","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tendencias-e-commerce-b2b-espana-2024\/","title":{"rendered":"Tendencias del e-commerce B2B en Espa\u00f1a para 2024: La Digitalizaci\u00f3n y la Sostenibilidad Marcan el Futuro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13781\" class=\"elementor elementor-13781\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d823ed7 e-flex e-con-boxed e-con e-parent\" data-id=\"7d823ed7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-478cba50 e-con-full e-flex e-con e-child\" data-id=\"478cba50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-52f649fd e-flex e-con-boxed e-con e-child\" data-id=\"52f649fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-229adeda elementor-widget elementor-widget-text-editor\" data-id=\"229adeda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 id='el-comercio-electr\u00f3nico-b2b-en-espa\u00f1a-est\u00e1-experimentando-una-transformaci\u00f3n-profunda-en-2024-con-una-serie-de-tendencias-clave'  id=\"boomdevs_1\"><span style=\"font-weight: 400;\">El comercio electr\u00f3nico B2B en Espa\u00f1a est\u00e1 experimentando una transformaci\u00f3n profunda en 2024, con una serie de tendencias clave<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bdabaf0 e-flex e-con-boxed e-con e-child\" data-id=\"2bdabaf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfa1eb elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"3cfa1eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00a3510 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 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200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t2 min \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22d743c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"22d743c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\" 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data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/tendencias-transformacion-comercio-electronico-b2b-1024x683.jpg\" class=\"attachment-large size-large wp-image-13787\" alt=\"tendencias-transformacion-comercio-electronico-b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/tendencias-transformacion-comercio-electronico-b2b-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/tendencias-transformacion-comercio-electronico-b2b-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/tendencias-transformacion-comercio-electronico-b2b-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/tendencias-transformacion-comercio-electronico-b2b.jpg 1080w\" sizes=\"(max-width: 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27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-telegram\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm121.8 169.9l-40.7 191.8c-3 13.6-11.1 16.9-22.4 10.5l-62-45.7-29.9 28.8c-3.3 3.3-6.1 6.1-12.5 6.1l4.4-63.1 114.9-103.8c5-4.4-1.1-6.9-7.7-2.5l-142 89.4-61.2-19.1c-13.3-4.2-13.6-13.3 2.8-19.7l239.1-92.2c11.1-4 20.8 2.7 17.2 19.5z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_threads\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en threads\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-threads\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M331.5 235.7c2.2 .9 4.2 1.9 6.3 2.8c29.2 14.1 50.6 35.2 61.8 61.4c15.7 36.5 17.2 95.8-30.3 143.2c-36.2 36.2-80.3 52.5-142.6 53h-.3c-70.2-.5-124.1-24.1-160.4-70.2c-32.3-41-48.9-98.1-49.5-169.6V256v-.2C17 184.3 33.6 127.2 65.9 86.2C102.2 40.1 156.2 16.5 226.4 16h.3c70.3 .5 124.9 24 162.3 69.9c18.4 22.7 32 50 40.6 81.7l-40.4 10.8c-7.1-25.8-17.8-47.8-32.2-65.4c-29.2-35.8-73-54.2-130.5-54.6c-57 .5-100.1 18.8-128.2 54.4C72.1 146.1 58.5 194.3 58 256c.5 61.7 14.1 109.9 40.3 143.3c28 35.6 71.2 53.9 128.2 54.4c51.4-.4 85.4-12.6 113.7-40.9c32.3-32.2 31.7-71.8 21.4-95.9c-6.1-14.2-17.1-26-31.9-34.9c-3.7 26.9-11.8 48.3-24.7 64.8c-17.1 21.8-41.4 33.6-72.7 35.3c-23.6 1.3-46.3-4.4-63.9-16c-20.8-13.8-33-34.8-34.3-59.3c-2.5-48.3 35.7-83 95.2-86.4c21.1-1.2 40.9-.3 59.2 2.8c-2.4-14.8-7.3-26.6-14.6-35.2c-10-11.7-25.6-17.7-46.2-17.8H227c-16.6 0-39 4.6-53.3 26.3l-34.4-23.6c19.2-29.1 50.3-45.1 87.8-45.1h.8c62.6 .4 99.9 39.5 103.7 107.7l-.2 .2zm-156 68.8c1.3 25.1 28.4 36.8 54.6 35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 .1z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e39ad4 elementor-widget elementor-widget-text-editor\" data-id=\"55e39ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='la-evoluci\u00f3n-del-e-commerce-b2b-en-2024-innovaci\u00f3n-y-personalizaci\u00f3n-para-crecer'  id=\"boomdevs_2\">La Evoluci\u00f3n del e-commerce B2B en 2024: Innovaci\u00f3n y Personalizaci\u00f3n para Crecer<\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">El comercio electr\u00f3nico B2B en Espa\u00f1a est\u00e1 experimentando una <\/span><b>transformaci\u00f3n profunda<\/b><span style=\"font-weight: 400;\"> en 2024, con una serie de tendencias clave que est\u00e1n redefiniendo la forma en que las empresas se relacionan con sus clientes y operan en un mercado cada vez m\u00e1s digital. Desde el uso de la <\/span><b>inteligencia artificial<\/b><span style=\"font-weight: 400;\"> hasta la adopci\u00f3n de tecnolog\u00edas emergentes como la realidad aumentada (RA) y la realidad virtual (RV), el sector B2B se prepara para un futuro donde la <\/span><b>personalizaci\u00f3n<\/b><span style=\"font-weight: 400;\"> y la sostenibilidad ser\u00e1n fundamentales.<\/span><\/p><p>\u00a0<\/p><h2 id='la-personalizaci\u00f3n-como-clave-del-\u00e9xito-en-el-comercio-electr\u00f3nico-b2b'  id=\"boomdevs_3\">La Personalizaci\u00f3n como Clave del \u00c9xito en el Comercio Electr\u00f3nico B2B<\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">En 2024, una de las mayores tendencias en el e-commerce B2B es la <\/span><b>personalizaci\u00f3n de la experiencia del cliente<\/b><span style=\"font-weight: 400;\">. Las empresas est\u00e1n utilizando <\/span><b>algoritmos de inteligencia artificial (IA)<\/b><span style=\"font-weight: 400;\"> para analizar grandes vol\u00famenes de datos de clientes y crear experiencias personalizadas que mejoren la satisfacci\u00f3n del cliente y aumenten las tasas de conversi\u00f3n. Estas tecnolog\u00edas permiten ofrecer <\/span><b>recomendaciones de productos<\/b><span style=\"font-weight: 400;\"> m\u00e1s precisas, mejorar la gesti\u00f3n de inventarios y optimizar los tiempos de entrega, brindando una experiencia m\u00e1s adaptada a las necesidades espec\u00edficas de cada cliente.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">La <\/span><b>automatizaci\u00f3n<\/b><span style=\"font-weight: 400;\"> tambi\u00e9n est\u00e1 jugando un papel clave en esta transformaci\u00f3n. Herramientas como los <\/span><b>chatbots<\/b><span style=\"font-weight: 400;\"> est\u00e1n siendo cada vez m\u00e1s utilizadas para mejorar la atenci\u00f3n al cliente, ofreciendo respuestas r\u00e1pidas y precisas a las consultas y ayudando a gestionar los pedidos de manera eficiente. Esta automatizaci\u00f3n no solo mejora la experiencia del cliente, sino que tambi\u00e9n reduce los costos operativos para las empresas.<\/span><\/p><p>\u00a0<\/p><h2 id='el-rol-de-la-sostenibilidad-en-el-comercio-electr\u00f3nico-b2b'  id=\"boomdevs_4\">El Rol de la Sostenibilidad en el Comercio Electr\u00f3nico B2B<\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Otra tendencia destacada en 2024 es la creciente importancia de la <\/span><b>sostenibilidad<\/b><span style=\"font-weight: 400;\"> en el comercio electr\u00f3nico B2B. Con una mayor conciencia ambiental entre los consumidores y una presi\u00f3n regulatoria cada vez mayor, las empresas est\u00e1n adoptando pr\u00e1cticas sostenibles en todas sus operaciones. Esto incluye el uso de <\/span><b>embalajes ecol\u00f3gicos<\/b><span style=\"font-weight: 400;\">, la optimizaci\u00f3n de las rutas de entrega para minimizar las emisiones de carbono y la integraci\u00f3n de fuentes de <\/span><b>energ\u00eda renovable<\/b><span style=\"font-weight: 400;\"> en sus operaciones log\u00edsticas.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Las empresas tambi\u00e9n est\u00e1n invirtiendo en la <\/span><b>econom\u00eda circular<\/b><span style=\"font-weight: 400;\">, buscando formas de reutilizar materiales y minimizar los residuos. Esta tendencia no solo es buena para el medio ambiente, sino que tambi\u00e9n mejora la reputaci\u00f3n de las empresas y atrae a clientes que valoran las pr\u00e1cticas responsables.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51bd2911 e-con-full e-flex e-con e-child\" data-id=\"51bd2911\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ff4046d e-con-full e-flex e-con e-child\" data-id=\"3ff4046d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12e04a51 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"12e04a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18020 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-empresa tag-finanzas tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/amazon-walmart-lideran-revolucion-retail-media-inversion-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18028\" alt=\"amazon-walmart-retail-media\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='amazon-y-walmart-lideran-la-revoluci\u00f3n-del-retail-media-concentrar\u00e1n-m\u00e1s-del-84-de-la-inversi\u00f3n-para-2025'  id=\"boomdevs_5\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/amazon-walmart-lideran-revolucion-retail-media-inversion-2025\/\" >\n\t\t\t\tAmazon y Walmart lideran la revoluci\u00f3n del Retail Media: concentrar\u00e1n m\u00e1s del 84% de la inversi\u00f3n para 2025\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El Retail Media ha emergido como una de las estrategias m\u00e1s disruptivas y efectivas en el \u00e1mbito publicitario. Conecta marcas y consumidores directamente en los espacios digitales donde se toman decisiones de compra<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/amazon-walmart-lideran-revolucion-retail-media-inversion-2025\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Amazon y Walmart lideran la revoluci\u00f3n del Retail Media: concentrar\u00e1n m\u00e1s del 84% de la inversi\u00f3n para 2025\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 29, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18007 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-ecommerce tag-empresa tag-finanzas\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/comercio-electronico-espana-supera-99200-millones-euros\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18009\" alt=\"aumento-comercio-electronico-espana\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='el-comercio-electr\u00f3nico-en-espa\u00f1a-supera-los-99-200-millones-de-euros-en-2023-un-16-m\u00e1s-con-m\u00e1s-de-30-millones-de-compradores'  id=\"boomdevs_6\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/comercio-electronico-espana-supera-99200-millones-euros\/\" >\n\t\t\t\tEl comercio electr\u00f3nico en Espa\u00f1a supera los 99.200 millones de euros en 2023, un 16% m\u00e1s, con m\u00e1s de 30 millones de compradores\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El comercio electr\u00f3nico en Espa\u00f1a ha experimentado un crecimiento notable en 2023, superando los 99.200 millones de euros en facturaci\u00f3n, lo que representa un incremento del 16% respecto al a\u00f1o anterior. Adem\u00e1s, el n\u00famero d<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/comercio-electronico-espana-supera-99200-millones-euros\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre El comercio electr\u00f3nico en Espa\u00f1a supera los 99.200 millones de euros en 2023, un 16% m\u00e1s, con m\u00e1s de 30 millones de compradores\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 26, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17996 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-b2b tag-empresa tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-300x200.jpg\" class=\"attachment-medium size-medium wp-image-17998\" alt=\"IAS-industry-report-2025\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='ias-publica-el-industry-pulse-report-2025-tendencias-y-desaf\u00edos-clave-para-la-industria-digital'  id=\"boomdevs_7\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/\" >\n\t\t\t\tIAS publica el &#8220;Industry Pulse Report 2025&#8221;: Tendencias y desaf\u00edos clave para la industria digital\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Integral Ad Science (IAS) ha presentado su informe anual \u201cIndustry Pulse Report 2025\u201d, elaborado en colaboraci\u00f3n con YouGov, que ofrece una visi\u00f3n detallada de las tendencias, tecnolog\u00edas y soluciones que impulsar\u00e1n la publicidad digital en el pr\u00f3ximo a\u00f1o.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre IAS publica el &#8220;Industry Pulse Report 2025&#8221;: Tendencias y desaf\u00edos clave para la industria digital\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 26, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17488 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-empresa tag-innovacion tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tiktok-shop-lanza-comercio-electronico-espana-revolucion-ecommerce\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-300x200.jpg\" class=\"attachment-medium size-medium wp-image-17492\" alt=\"tiktok-shop-lanzamiento-espana-diciembre\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='tiktok-shop-lanza-su-comercio-electr\u00f3nico-en-espa\u00f1a-una-revoluci\u00f3n-para-el-e-commerce'  id=\"boomdevs_8\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tiktok-shop-lanza-comercio-electronico-espana-revolucion-ecommerce\/\" >\n\t\t\t\tTikTok Shop Lanza su Comercio Electr\u00f3nico en Espa\u00f1a: \u00a1Una Revoluci\u00f3n para el E-Commerce!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El tan esperado TikTok Shop en Espa\u00f1a finalmente ha llegado a finales de 2024, cambiando la manera en que las marcas y los usuarios interact\u00faan en la plataforma. Despu\u00e9s de varios retrasos, TikTok ahora permite a los comerciante<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tiktok-shop-lanza-comercio-electronico-espana-revolucion-ecommerce\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre TikTok Shop Lanza su Comercio Electr\u00f3nico en Espa\u00f1a: \u00a1Una Revoluci\u00f3n para el E-Commerce!\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 16, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33c46df5 e-con-full e-flex e-con e-parent\" data-id=\"33c46df5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c61903d elementor-widget elementor-widget-heading\" data-id=\"4c61903d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='tambien-puede-interesarte'  id=\"boomdevs_9\" class=\"elementor-heading-title elementor-size-default\">Tambien puede interesarte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-380a6cc3 e-con-full e-flex e-con e-child\" data-id=\"380a6cc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbe908f elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"5bbe908f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:80,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:71,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19592 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-scaled.jpg\" class=\"attachment-full size-full wp-image-19597\" alt=\"estrategia diferenciada ejemplos\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-scaled.jpg 2560w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-1536x1024.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='c\u00f3mo-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan'  id=\"boomdevs_10\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan\/\" >\n\t\t\t\t\u00bfC\u00f3mo aplicar una estrategia diferenciada? Ejemplos que funcionan\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19574 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b-2\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1125\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-scaled.jpg\" class=\"attachment-full size-full wp-image-19575\" alt=\"criterios de segmentacion de mercado\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-scaled.jpg 2560w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-300x132.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-1024x450.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-768x338.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-1536x675.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-2048x900.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='c\u00f3mo-definir-los-mejores-criterios-de-segmentaci\u00f3n-de-mercado-para-atraer-a-tu-cliente-ideal'  id=\"boomdevs_11\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b-2\/\" >\n\t\t\t\tC\u00f3mo definir los mejores criterios de segmentaci\u00f3n de mercado para atraer a tu cliente ideal\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19562 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg\" class=\"attachment-full size-full wp-image-19564\" alt=\"que es un pim\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg 2000w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-300x300.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-1024x1024.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-150x150.jpg 150w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-768x768.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='qu\u00e9-es-un-pim-y-c\u00f3mo-mejora-la-gesti\u00f3n-de-productos-en-ecommerce-b2b'  id=\"boomdevs_12\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" >\n\t\t\t\t\u00bfQu\u00e9 es un PIM y c\u00f3mo mejora la gesti\u00f3n de productos en eCommerce B2B?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19549 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-scaled.jpg\" class=\"attachment-full size-full wp-image-19553\" alt=\"5 fases del proceso de ventas\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-scaled.jpg 2560w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1024x684.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-768x513.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1536x1025.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa'  id=\"boomdevs_13\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\" >\n\t\t\t\tConoce las 5 fases del proceso de ventas y acelera el crecimiento de tu empresa\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico B2B en Espa\u00f1a est\u00e1 experimentando una transformaci\u00f3n profunda en 2024, con una serie de tendencias clave que est\u00e1n redefiniendo la forma en que las empresas se relacionan con sus clientes y operan en un mercado cada vez m\u00e1s digital.<\/p>\n","protected":false},"author":8,"featured_media":13787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[72,71,201],"class_list":["post-13781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-b2b","tag-empresa","tag-innovacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 Tendencias del e-commerce B2B en Espa\u00f1a para 2024<\/title>\n<meta name=\"description\" content=\"El comercio electr\u00f3nico B2B en Espa\u00f1a est\u00e1 experimentando una 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