{"id":13798,"date":"2024-08-30T13:30:29","date_gmt":"2024-08-30T13:30:29","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=13798"},"modified":"2025-01-10T11:19:14","modified_gmt":"2025-01-10T11:19:14","slug":"convergencia-b2b-dtc-nuevas-oportunidades-comercio-electronico-espanol","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/convergencia-b2b-dtc-nuevas-oportunidades-comercio-electronico-espanol\/","title":{"rendered":"La Convergencia entre B2B y DTC: Nuevas Oportunidades en el Comercio Electr\u00f3nico Espa\u00f1ol"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13798\" class=\"elementor elementor-13798\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d96c0d6 e-flex e-con-boxed e-con e-parent\" data-id=\"7d96c0d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13c37171 e-con-full e-flex e-con e-child\" data-id=\"13c37171\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5f143ef8 e-flex e-con-boxed e-con e-child\" data-id=\"5f143ef8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72067157 elementor-widget elementor-widget-text-editor\" data-id=\"72067157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 id='la-convergencia-entre-b2b-y-dtc-nuevas-oportunidades-en-el-comercio-electr\u00f3nico-espa\u00f1ol'  id=\"boomdevs_1\">La Convergencia entre B2B y DTC: Nuevas Oportunidades en el Comercio Electr\u00f3nico Espa\u00f1ol<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45f64ddd e-flex e-con-boxed e-con e-child\" data-id=\"45f64ddd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63ea0cf7 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"63ea0cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00a3510 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" 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200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t3 min \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f4afd elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"63f4afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/author\/borja-azpiroz\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&amp;d=mm&amp;r=g\" alt=\"Imagen de Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59561ad3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"59561ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/convergencia-b2b-dtc-1024x683.jpg\" class=\"attachment-large size-large wp-image-13804\" alt=\"convergencia-b2b-dtc\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/convergencia-b2b-dtc-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/convergencia-b2b-dtc-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/convergencia-b2b-dtc-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/08\/convergencia-b2b-dtc.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25e325ca e-con-full e-flex e-con e-child\" data-id=\"25e325ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39f40b95 elementor-widget elementor-widget-text-editor\" data-id=\"39f40b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Compartir:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73193d07 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-widget-mobile__width-inherit elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"73193d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" 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57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 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class=\"e-font-icon-svg e-fab-threads\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M331.5 235.7c2.2 .9 4.2 1.9 6.3 2.8c29.2 14.1 50.6 35.2 61.8 61.4c15.7 36.5 17.2 95.8-30.3 143.2c-36.2 36.2-80.3 52.5-142.6 53h-.3c-70.2-.5-124.1-24.1-160.4-70.2c-32.3-41-48.9-98.1-49.5-169.6V256v-.2C17 184.3 33.6 127.2 65.9 86.2C102.2 40.1 156.2 16.5 226.4 16h.3c70.3 .5 124.9 24 162.3 69.9c18.4 22.7 32 50 40.6 81.7l-40.4 10.8c-7.1-25.8-17.8-47.8-32.2-65.4c-29.2-35.8-73-54.2-130.5-54.6c-57 .5-100.1 18.8-128.2 54.4C72.1 146.1 58.5 194.3 58 256c.5 61.7 14.1 109.9 40.3 143.3c28 35.6 71.2 53.9 128.2 54.4c51.4-.4 85.4-12.6 113.7-40.9c32.3-32.2 31.7-71.8 21.4-95.9c-6.1-14.2-17.1-26-31.9-34.9c-3.7 26.9-11.8 48.3-24.7 64.8c-17.1 21.8-41.4 33.6-72.7 35.3c-23.6 1.3-46.3-4.4-63.9-16c-20.8-13.8-33-34.8-34.3-59.3c-2.5-48.3 35.7-83 95.2-86.4c21.1-1.2 40.9-.3 59.2 2.8c-2.4-14.8-7.3-26.6-14.6-35.2c-10-11.7-25.6-17.7-46.2-17.8H227c-16.6 0-39 4.6-53.3 26.3l-34.4-23.6c19.2-29.1 50.3-45.1 87.8-45.1h.8c62.6 .4 99.9 39.5 103.7 107.7l-.2 .2zm-156 68.8c1.3 25.1 28.4 36.8 54.6 35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 .1z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1487f1 elementor-widget elementor-widget-text-editor\" data-id=\"5c1487f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='c\u00f3mo-se-est\u00e1n-fusionando-los-modelos-de-negocio-b2b-y-dtc'  id=\"boomdevs_2\">\u00bfC\u00f3mo se est\u00e1n Fusionando los Modelos de Negocio B2B y DTC?<\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">En 2024, el <\/span><b>comercio B2B<\/b><span style=\"font-weight: 400;\"> en Espa\u00f1a est\u00e1 adoptando estrategias propias del modelo <\/span><b>Direct to Consumer (DTC)<\/b><span style=\"font-weight: 400;\">, lo que est\u00e1 creando nuevas oportunidades para las empresas que buscan expandir su alcance y mejorar la experiencia del cliente. Esta convergencia est\u00e1 permitiendo a las empresas B2B ofrecer un enfoque m\u00e1s centrado en el cliente, similar al que utilizan las marcas DTC.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">La adopci\u00f3n de estrategias <\/span><b>DTC por parte de las empresas B2B<\/b><span style=\"font-weight: 400;\"> est\u00e1 impulsada por la necesidad de mejorar la <\/span><b>eficiencia operativa<\/b><span style=\"font-weight: 400;\"> y ofrecer una experiencia de compra m\u00e1s personalizada. Las empresas est\u00e1n invirtiendo en tecnolog\u00edas digitales para mejorar la <\/span><b>transparencia<\/b><span style=\"font-weight: 400;\"> y la <\/span><b>trazabilidad<\/b><span style=\"font-weight: 400;\"> en la cadena de suministro, as\u00ed como para proporcionar una experiencia de cliente m\u00e1s fluida y directa.<\/span><\/p><p>\u00a0<\/p><h2 id='el-rol-de-la-tecnolog\u00eda-en-la-convergencia-b2b-y-dtc'  id=\"boomdevs_3\">El Rol de la Tecnolog\u00eda en la Convergencia B2B y DTC<\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Las tecnolog\u00edas como el <\/span><b>blockchain<\/b><span style=\"font-weight: 400;\"> est\u00e1n siendo utilizadas para mejorar la <\/span><b>seguridad en las transacciones<\/b><span style=\"font-weight: 400;\"> y garantizar la autenticidad de los productos, lo que es especialmente importante en mercados altamente regulados como el farmac\u00e9utico o el alimentario. Adem\u00e1s, la <\/span><b>realidad aumentada (RA) y la realidad virtual (RV)<\/b><span style=\"font-weight: 400;\"> permiten a las empresas B2B ofrecer experiencias inmersivas a sus clientes, demostrando productos de manera virtual antes de que estos realicen una compra.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Las empresas tambi\u00e9n est\u00e1n utilizando <\/span><b>plataformas de redes sociales<\/b><span style=\"font-weight: 400;\"> como Instagram y TikTok para alcanzar audiencias m\u00e1s amplias y generar ventas directamente desde estas plataformas, aprovechando la popularidad de las compras en vivo y el comercio social. Esto no solo mejora la visibilidad de las marcas, sino que tambi\u00e9n permite una interacci\u00f3n m\u00e1s directa y personalizada con los clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-368fbd4a e-con-full e-flex e-con e-child\" data-id=\"368fbd4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4cc206fa e-con-full e-flex e-con e-child\" data-id=\"4cc206fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14992f73 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"14992f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18020 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-empresa tag-finanzas tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/amazon-walmart-lideran-revolucion-retail-media-inversion-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18028\" alt=\"amazon-walmart-retail-media\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='amazon-y-walmart-lideran-la-revoluci\u00f3n-del-retail-media-concentrar\u00e1n-m\u00e1s-del-84-de-la-inversi\u00f3n-para-2025'  id=\"boomdevs_4\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/amazon-walmart-lideran-revolucion-retail-media-inversion-2025\/\" >\n\t\t\t\tAmazon y Walmart lideran la revoluci\u00f3n del Retail Media: concentrar\u00e1n m\u00e1s del 84% de la inversi\u00f3n para 2025\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El Retail Media ha emergido como una de las estrategias m\u00e1s disruptivas y efectivas en el \u00e1mbito publicitario. Conecta marcas y consumidores directamente en los espacios digitales donde se toman decisiones de compra<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/amazon-walmart-lideran-revolucion-retail-media-inversion-2025\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Amazon y Walmart lideran la revoluci\u00f3n del Retail Media: concentrar\u00e1n m\u00e1s del 84% de la inversi\u00f3n para 2025\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 29, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18007 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-ecommerce tag-empresa tag-finanzas\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/comercio-electronico-espana-supera-99200-millones-euros\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18009\" alt=\"aumento-comercio-electronico-espana\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='el-comercio-electr\u00f3nico-en-espa\u00f1a-supera-los-99-200-millones-de-euros-en-2023-un-16-m\u00e1s-con-m\u00e1s-de-30-millones-de-compradores'  id=\"boomdevs_5\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/comercio-electronico-espana-supera-99200-millones-euros\/\" >\n\t\t\t\tEl comercio electr\u00f3nico en Espa\u00f1a supera los 99.200 millones de euros en 2023, un 16% m\u00e1s, con m\u00e1s de 30 millones de compradores\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El comercio electr\u00f3nico en Espa\u00f1a ha experimentado un crecimiento notable en 2023, superando los 99.200 millones de euros en facturaci\u00f3n, lo que representa un incremento del 16% respecto al a\u00f1o anterior. Adem\u00e1s, el n\u00famero d<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/comercio-electronico-espana-supera-99200-millones-euros\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre El comercio electr\u00f3nico en Espa\u00f1a supera los 99.200 millones de euros en 2023, un 16% m\u00e1s, con m\u00e1s de 30 millones de compradores\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 26, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17996 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-b2b tag-empresa tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-300x200.jpg\" class=\"attachment-medium size-medium wp-image-17998\" alt=\"IAS-industry-report-2025\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='ias-publica-el-industry-pulse-report-2025-tendencias-y-desaf\u00edos-clave-para-la-industria-digital'  id=\"boomdevs_6\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/\" >\n\t\t\t\tIAS publica el &#8220;Industry Pulse Report 2025&#8221;: Tendencias y desaf\u00edos clave para la industria digital\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Integral Ad Science (IAS) ha presentado su informe anual \u201cIndustry Pulse Report 2025\u201d, elaborado en colaboraci\u00f3n con YouGov, que ofrece una visi\u00f3n detallada de las tendencias, tecnolog\u00edas y soluciones que impulsar\u00e1n la publicidad digital en el pr\u00f3ximo a\u00f1o.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre IAS publica el &#8220;Industry Pulse Report 2025&#8221;: Tendencias y desaf\u00edos clave para la industria digital\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 26, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17488 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-empresa tag-innovacion tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tiktok-shop-lanza-comercio-electronico-espana-revolucion-ecommerce\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-300x200.jpg\" class=\"attachment-medium size-medium wp-image-17492\" alt=\"tiktok-shop-lanzamiento-espana-diciembre\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='tiktok-shop-lanza-su-comercio-electr\u00f3nico-en-espa\u00f1a-una-revoluci\u00f3n-para-el-e-commerce'  id=\"boomdevs_7\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tiktok-shop-lanza-comercio-electronico-espana-revolucion-ecommerce\/\" >\n\t\t\t\tTikTok Shop Lanza su Comercio Electr\u00f3nico en Espa\u00f1a: \u00a1Una Revoluci\u00f3n para el E-Commerce!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El tan esperado TikTok Shop en Espa\u00f1a finalmente ha llegado a finales de 2024, cambiando la manera en que las marcas y los usuarios interact\u00faan en la plataforma. Despu\u00e9s de varios retrasos, TikTok ahora permite a los comerciante<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tiktok-shop-lanza-comercio-electronico-espana-revolucion-ecommerce\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre TikTok Shop Lanza su Comercio Electr\u00f3nico en Espa\u00f1a: \u00a1Una Revoluci\u00f3n para el E-Commerce!\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 16, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30b4a1ed e-con-full e-flex e-con e-parent\" data-id=\"30b4a1ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-719fdfe8 elementor-widget elementor-widget-heading\" data-id=\"719fdfe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='tambien-puede-interesarte'  id=\"boomdevs_8\" class=\"elementor-heading-title elementor-size-default\">Tambien puede interesarte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58336831 e-con-full e-flex e-con e-child\" data-id=\"58336831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-648df89 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"648df89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:80,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:71,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19592 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-scaled.jpg\" class=\"attachment-full size-full wp-image-19597\" alt=\"estrategia diferenciada ejemplos\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-scaled.jpg 2560w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-1536x1024.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='c\u00f3mo-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan'  id=\"boomdevs_9\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan\/\" >\n\t\t\t\t\u00bfC\u00f3mo aplicar una estrategia diferenciada? Ejemplos que funcionan\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19574 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b-2\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1125\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-scaled.jpg\" class=\"attachment-full size-full wp-image-19575\" alt=\"criterios de segmentacion de mercado\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-scaled.jpg 2560w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-300x132.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-1024x450.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-768x338.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-1536x675.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-2048x900.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='c\u00f3mo-definir-los-mejores-criterios-de-segmentaci\u00f3n-de-mercado-para-atraer-a-tu-cliente-ideal'  id=\"boomdevs_10\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b-2\/\" >\n\t\t\t\tC\u00f3mo definir los mejores criterios de segmentaci\u00f3n de mercado para atraer a tu cliente ideal\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19562 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg\" class=\"attachment-full size-full wp-image-19564\" alt=\"que es un pim\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg 2000w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-300x300.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-1024x1024.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-150x150.jpg 150w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-768x768.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='qu\u00e9-es-un-pim-y-c\u00f3mo-mejora-la-gesti\u00f3n-de-productos-en-ecommerce-b2b'  id=\"boomdevs_11\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" >\n\t\t\t\t\u00bfQu\u00e9 es un PIM y c\u00f3mo mejora la gesti\u00f3n de productos en eCommerce B2B?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19549 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-scaled.jpg\" class=\"attachment-full size-full wp-image-19553\" alt=\"5 fases del proceso de ventas\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-scaled.jpg 2560w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1024x684.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-768x513.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1536x1025.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa'  id=\"boomdevs_12\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\" >\n\t\t\t\tConoce las 5 fases del proceso de ventas y acelera el crecimiento de tu empresa\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En 2024, el comercio B2B en Espa\u00f1a est\u00e1 adoptando estrategias propias del modelo Direct to Consumer (DTC), lo que est\u00e1 creando nuevas oportunidades para las empresas que buscan expandir su alcance y mejorar la experiencia del cliente.<\/p>\n","protected":false},"author":8,"featured_media":13804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[72,197,202],"class_list":["post-13798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-b2b","tag-ecommerce","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 La Convergencia entre B2B y DTC<\/title>\n<meta name=\"description\" content=\"En 2024, el comercio B2B en Espa\u00f1a est\u00e1 adoptando estrategias propias del modelo Direct to Consumer (DTC) \u2705\" \/>\n<meta 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