{"id":17996,"date":"2024-12-26T14:47:12","date_gmt":"2024-12-26T14:47:12","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=17996"},"modified":"2025-01-10T10:21:19","modified_gmt":"2025-01-10T10:21:19","slug":"ias-publica-industry-pulse-report-2025-industria-digital","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/","title":{"rendered":"IAS publica el &#8220;Industry Pulse Report 2025&#8221;: Tendencias y desaf\u00edos clave para la industria digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17996\" class=\"elementor elementor-17996\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1bb90 e-flex e-con-boxed e-con e-parent\" data-id=\"1b1bb90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-118bcdbc e-con-full e-flex e-con e-child\" data-id=\"118bcdbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4737b589 e-flex e-con-boxed e-con e-child\" data-id=\"4737b589\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-351391c0 elementor-widget elementor-widget-text-editor\" data-id=\"351391c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 id='ias-publica-el-industry-pulse-report-2025-tendencias-y-desaf\u00edos-clave-para-la-industria-digital'  id=\"boomdevs_1\">IAS publica el &#8220;Industry Pulse Report 2025&#8221;: Tendencias y desaf\u00edos clave para la industria digital<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cc4764b e-flex e-con-boxed e-con e-child\" data-id=\"3cc4764b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4178b3 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"5b4178b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00a3510 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/\" class=\"elementor-post-info__terms-list-item\">Noticias<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae92127 elementor-align-right elementor-widget elementor-widget-post-info\" data-id=\"2ae92127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/2024\/12\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>diciembre 26, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab05a28 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"6ab05a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t5 min \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48483306 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"48483306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/author\/borja-azpiroz\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&amp;d=mm&amp;r=g\" alt=\"Imagen de Pablo Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPablo Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7cfa12 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1b7cfa12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-1024x683.jpg\" class=\"attachment-large size-large wp-image-17998\" alt=\"IAS-industry-report-2025\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ae6b02d e-con-full e-flex e-con e-child\" data-id=\"2ae6b02d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b27864 elementor-widget elementor-widget-text-editor\" data-id=\"24b27864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Compartir:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144b1a25 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-widget-mobile__width-inherit elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"144b1a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-telegram\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm121.8 169.9l-40.7 191.8c-3 13.6-11.1 16.9-22.4 10.5l-62-45.7-29.9 28.8c-3.3 3.3-6.1 6.1-12.5 6.1l4.4-63.1 114.9-103.8c5-4.4-1.1-6.9-7.7-2.5l-142 89.4-61.2-19.1c-13.3-4.2-13.6-13.3 2.8-19.7l239.1-92.2c11.1-4 20.8 2.7 17.2 19.5z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_threads\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en threads\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-threads\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M331.5 235.7c2.2 .9 4.2 1.9 6.3 2.8c29.2 14.1 50.6 35.2 61.8 61.4c15.7 36.5 17.2 95.8-30.3 143.2c-36.2 36.2-80.3 52.5-142.6 53h-.3c-70.2-.5-124.1-24.1-160.4-70.2c-32.3-41-48.9-98.1-49.5-169.6V256v-.2C17 184.3 33.6 127.2 65.9 86.2C102.2 40.1 156.2 16.5 226.4 16h.3c70.3 .5 124.9 24 162.3 69.9c18.4 22.7 32 50 40.6 81.7l-40.4 10.8c-7.1-25.8-17.8-47.8-32.2-65.4c-29.2-35.8-73-54.2-130.5-54.6c-57 .5-100.1 18.8-128.2 54.4C72.1 146.1 58.5 194.3 58 256c.5 61.7 14.1 109.9 40.3 143.3c28 35.6 71.2 53.9 128.2 54.4c51.4-.4 85.4-12.6 113.7-40.9c32.3-32.2 31.7-71.8 21.4-95.9c-6.1-14.2-17.1-26-31.9-34.9c-3.7 26.9-11.8 48.3-24.7 64.8c-17.1 21.8-41.4 33.6-72.7 35.3c-23.6 1.3-46.3-4.4-63.9-16c-20.8-13.8-33-34.8-34.3-59.3c-2.5-48.3 35.7-83 95.2-86.4c21.1-1.2 40.9-.3 59.2 2.8c-2.4-14.8-7.3-26.6-14.6-35.2c-10-11.7-25.6-17.7-46.2-17.8H227c-16.6 0-39 4.6-53.3 26.3l-34.4-23.6c19.2-29.1 50.3-45.1 87.8-45.1h.8c62.6 .4 99.9 39.5 103.7 107.7l-.2 .2zm-156 68.8c1.3 25.1 28.4 36.8 54.6 35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 .1z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bad5192 elementor-widget elementor-widget-text-editor\" data-id=\"6bad5192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integral Ad Science (IAS) ha presentado su informe anual &#8220;Industry Pulse Report 2025&#8221;, elaborado en colaboraci\u00f3n con YouGov, que ofrece una visi\u00f3n detallada de las tendencias, tecnolog\u00edas y soluciones que impulsar\u00e1n la publicidad digital en el pr\u00f3ximo a\u00f1o.<\/p><p>\u00a0<\/p><h2 id='principales-tendencias-para-2025'  id=\"boomdevs_2\">Principales tendencias para 2025<\/h2><p>\u00a0<\/p><h3 id='predominio-de-las-redes-sociales'  id=\"boomdevs_3\">Predominio de las redes sociales<\/h3><p>\u00a0<\/p><p>El 61% de los expertos en medios digitales sit\u00faan a las redes sociales como su principal prioridad para 2025. Sin embargo, anticipan desaf\u00edos como la proliferaci\u00f3n de deepfakes y la creciente relevancia del social shopping, lo que exigir\u00e1 una r\u00e1pida adaptaci\u00f3n por parte de los anunciantes.<\/p><p>\u00a0<\/p><h3 id='crecimiento-del-video-digital'  id=\"boomdevs_4\">Crecimiento del video digital<\/h3><p>\u00a0<\/p><p>El 43% de los encuestados prev\u00e9 que el video digital dominar\u00e1 los formatos publicitarios, especialmente debido a su integraci\u00f3n con las redes sociales. Este auge requerir\u00e1 atenci\u00f3n a nuevas amenazas para la calidad de los medios, como el contenido generado por inteligencia artificial.<\/p><p>\u00a0<\/p><h3 id='aumento-del-marketing-de-influencers'  id=\"boomdevs_5\">Aumento del marketing de influencers<\/h3><p>\u00a0<\/p><p>El 28% de los expertos planea priorizar las campa\u00f1as con influencers para impulsar las compras sociales, aunque reconocen que este formato podr\u00eda enfrentar desaf\u00edos debido a su r\u00e1pida evoluci\u00f3n.<\/p><p>\u00a0<\/p><h2 id='desaf\u00edos-clave-en-la-industria-digital'  id=\"boomdevs_6\">Desaf\u00edos clave en la industria digital<\/h2><p>\u00a0<\/p><h3 id='preocupaciones-sobre-la-seguridad-de-marca'  id=\"boomdevs_7\">Preocupaciones sobre la seguridad de marca<\/h3><p>\u00a0<\/p><p>Los anunciantes contin\u00faan considerando la seguridad de marca como un desaf\u00edo principal, especialmente para evitar que sus anuncios aparezcan junto a contenido riesgoso o desinformaci\u00f3n. La detecci\u00f3n de deepfakes y el desperdicio publicitario tambi\u00e9n se destacan como preocupaciones significativas que requieren una planificaci\u00f3n estrat\u00e9gica.<\/p><p>\u00a0<\/p><h3 id='vulnerabilidad-en-las-redes-sociales'  id=\"boomdevs_8\">Vulnerabilidad en las redes sociales<\/h3><p>\u00a0<\/p><p>El 53% de los expertos en medios considera que las redes sociales son el entorno m\u00e1s vulnerable a problemas de seguridad de marca, lo que subraya la necesidad de soluciones avanzadas para proteger la integridad de las campa\u00f1as publicitarias en estas plataformas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481f8d86 elementor-widget elementor-widget-image\" data-id=\"481f8d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-futuro-1024x683.jpg\" class=\"attachment-large size-large wp-image-18000\" alt=\"IAS-industry-report-futuro\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-futuro-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-futuro-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-futuro-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-futuro.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be2689 elementor-widget elementor-widget-text-editor\" data-id=\"9be2689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='soluciones-propuestas'  id=\"boomdevs_9\">Soluciones propuestas<\/h2><p>\u00a0<\/p><h3 id='medici\u00f3n-impulsada-por-ia'  id=\"boomdevs_10\">Medici\u00f3n impulsada por IA<\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 00;\">El 71% de los expertos coincide en que la medici\u00f3n basada en inteligencia artificial para contenido multimedia garantizar\u00e1 que los anuncios de video digital se ubiquen en entornos seguros para las marcas.<\/span><\/p><h2 id=''  id=\"boomdevs_11\">\u00a0<\/h2><h3 id='importancia-de-la-segmentaci\u00f3n-contextual'  id=\"boomdevs_12\">Importancia de la segmentaci\u00f3n contextual<\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 0;\">El 58% de los encuestados afirma que la segmentaci\u00f3n contextual ser\u00e1 crucial para alcanzar los objetivos de las campa\u00f1as en las redes de medios minoristas, lo que destaca la necesidad de estrategias publicitarias m\u00e1s precisas y adaptadas al contexto.<\/span><\/p><p>\u00a0<\/p><h2 id='conclusi\u00f3n'  id=\"boomdevs_13\">Conclusi\u00f3n<\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 0;\">El &#8220;Industry Pulse Report 2025&#8221; de IAS proporciona una gu\u00eda esencial para que los profesionales del marketing y la publicidad comprendan y se preparen para las din\u00e1micas cambiantes de la industria digital. La adaptaci\u00f3n a las tendencias emergentes y la implementaci\u00f3n de soluciones tecnol\u00f3gicas avanzadas ser\u00e1n fundamentales para enfrentar los desaf\u00edos y aprovechar las oportunidades en el panorama digital del pr\u00f3ximo a\u00f1o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3810590e e-con-full e-flex e-con e-child\" data-id=\"3810590e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ba547c6 e-con-full e-flex e-con e-child\" data-id=\"1ba547c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44680045 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"44680045\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18020 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-empresa tag-finanzas tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/amazon-walmart-lideran-revolucion-retail-media-inversion-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18028\" alt=\"amazon-walmart-retail-media\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/amazon-walmart-retail-media.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='amazon-y-walmart-lideran-la-revoluci\u00f3n-del-retail-media-concentrar\u00e1n-m\u00e1s-del-84-de-la-inversi\u00f3n-para-2025'  id=\"boomdevs_14\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/amazon-walmart-lideran-revolucion-retail-media-inversion-2025\/\" >\n\t\t\t\tAmazon y Walmart lideran la revoluci\u00f3n del Retail Media: concentrar\u00e1n m\u00e1s del 84% de la inversi\u00f3n para 2025\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El Retail Media ha emergido como una de las estrategias m\u00e1s disruptivas y efectivas en el \u00e1mbito publicitario. Conecta marcas y consumidores directamente en los espacios digitales donde se toman decisiones de compra<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/amazon-walmart-lideran-revolucion-retail-media-inversion-2025\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Amazon y Walmart lideran la revoluci\u00f3n del Retail Media: concentrar\u00e1n m\u00e1s del 84% de la inversi\u00f3n para 2025\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 29, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18007 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-ecommerce tag-empresa tag-finanzas\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/comercio-electronico-espana-supera-99200-millones-euros\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18009\" alt=\"aumento-comercio-electronico-espana\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/aumento-comercio-electronico-espana.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='el-comercio-electr\u00f3nico-en-espa\u00f1a-supera-los-99-200-millones-de-euros-en-2023-un-16-m\u00e1s-con-m\u00e1s-de-30-millones-de-compradores'  id=\"boomdevs_15\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/comercio-electronico-espana-supera-99200-millones-euros\/\" >\n\t\t\t\tEl comercio electr\u00f3nico en Espa\u00f1a supera los 99.200 millones de euros en 2023, un 16% m\u00e1s, con m\u00e1s de 30 millones de compradores\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El comercio electr\u00f3nico en Espa\u00f1a ha experimentado un crecimiento notable en 2023, superando los 99.200 millones de euros en facturaci\u00f3n, lo que representa un incremento del 16% respecto al a\u00f1o anterior. Adem\u00e1s, el n\u00famero d<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/comercio-electronico-espana-supera-99200-millones-euros\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre El comercio electr\u00f3nico en Espa\u00f1a supera los 99.200 millones de euros en 2023, un 16% m\u00e1s, con m\u00e1s de 30 millones de compradores\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 26, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17996 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-b2b tag-empresa tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-300x200.jpg\" class=\"attachment-medium size-medium wp-image-17998\" alt=\"IAS-industry-report-2025\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/IAS-industry-report-2025.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='ias-publica-el-industry-pulse-report-2025-tendencias-y-desaf\u00edos-clave-para-la-industria-digital-1'  id=\"boomdevs_16\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/\" >\n\t\t\t\tIAS publica el &#8220;Industry Pulse Report 2025&#8221;: Tendencias y desaf\u00edos clave para la industria digital\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Integral Ad Science (IAS) ha presentado su informe anual \u201cIndustry Pulse Report 2025\u201d, elaborado en colaboraci\u00f3n con YouGov, que ofrece una visi\u00f3n detallada de las tendencias, tecnolog\u00edas y soluciones que impulsar\u00e1n la publicidad digital en el pr\u00f3ximo a\u00f1o.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/ias-publica-industry-pulse-report-2025-industria-digital\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre IAS publica el &#8220;Industry Pulse Report 2025&#8221;: Tendencias y desaf\u00edos clave para la industria digital\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 26, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17488 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-empresa tag-innovacion tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tiktok-shop-lanza-comercio-electronico-espana-revolucion-ecommerce\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-300x200.jpg\" class=\"attachment-medium size-medium wp-image-17492\" alt=\"tiktok-shop-lanzamiento-espana-diciembre\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/tiktok-shop-lanzamiento-espana-diciembre.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Noticias<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='tiktok-shop-lanza-su-comercio-electr\u00f3nico-en-espa\u00f1a-una-revoluci\u00f3n-para-el-e-commerce'  id=\"boomdevs_17\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tiktok-shop-lanza-comercio-electronico-espana-revolucion-ecommerce\/\" >\n\t\t\t\tTikTok Shop Lanza su Comercio Electr\u00f3nico en Espa\u00f1a: \u00a1Una Revoluci\u00f3n para el E-Commerce!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El tan esperado TikTok Shop en Espa\u00f1a finalmente ha llegado a finales de 2024, cambiando la manera en que las marcas y los usuarios interact\u00faan en la plataforma. Despu\u00e9s de varios retrasos, TikTok ahora permite a los comerciante<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/noticias\/tiktok-shop-lanza-comercio-electronico-espana-revolucion-ecommerce\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre TikTok Shop Lanza su Comercio Electr\u00f3nico en Espa\u00f1a: \u00a1Una Revoluci\u00f3n para el E-Commerce!\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 16, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52bb98f3 e-con-full e-flex e-con e-parent\" data-id=\"52bb98f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-223dc958 elementor-widget elementor-widget-heading\" data-id=\"223dc958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='tambien-puede-interesarte'  id=\"boomdevs_18\" class=\"elementor-heading-title elementor-size-default\">Tambien puede interesarte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49e3533f e-con-full e-flex e-con e-child\" data-id=\"49e3533f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7106b075 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"7106b075\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:80,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:71,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19592 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-scaled.jpg\" class=\"attachment-full size-full wp-image-19597\" alt=\"estrategia diferenciada ejemplos\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-scaled.jpg 2560w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-1536x1024.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='c\u00f3mo-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan'  id=\"boomdevs_19\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan\/\" >\n\t\t\t\t\u00bfC\u00f3mo aplicar una estrategia diferenciada? Ejemplos que funcionan\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19574 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b-2\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1125\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-scaled.jpg\" class=\"attachment-full size-full wp-image-19575\" alt=\"criterios de segmentacion de mercado\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-scaled.jpg 2560w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-300x132.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-1024x450.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-768x338.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-1536x675.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-2048x900.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='c\u00f3mo-definir-los-mejores-criterios-de-segmentaci\u00f3n-de-mercado-para-atraer-a-tu-cliente-ideal'  id=\"boomdevs_20\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b-2\/\" >\n\t\t\t\tC\u00f3mo definir los mejores criterios de segmentaci\u00f3n de mercado para atraer a tu cliente ideal\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19562 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg\" class=\"attachment-full size-full wp-image-19564\" alt=\"que es un pim\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg 2000w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-300x300.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-1024x1024.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-150x150.jpg 150w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-768x768.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='qu\u00e9-es-un-pim-y-c\u00f3mo-mejora-la-gesti\u00f3n-de-productos-en-ecommerce-b2b'  id=\"boomdevs_21\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" >\n\t\t\t\t\u00bfQu\u00e9 es un PIM y c\u00f3mo mejora la gesti\u00f3n de productos en eCommerce B2B?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19549 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-scaled.jpg\" class=\"attachment-full size-full wp-image-19553\" alt=\"5 fases del proceso de ventas\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-scaled.jpg 2560w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1024x684.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-768x513.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1536x1025.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 id='conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa'  id=\"boomdevs_22\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\" >\n\t\t\t\tConoce las 5 fases del proceso de ventas y acelera el crecimiento de tu empresa\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS) ha presentado su informe anual \u201cIndustry Pulse Report 2025\u201d, elaborado en colaboraci\u00f3n con YouGov, que ofrece una visi\u00f3n detallada de las tendencias, tecnolog\u00edas y soluciones que impulsar\u00e1n la publicidad digital en el pr\u00f3ximo a\u00f1o.<\/p>\n","protected":false},"author":8,"featured_media":17998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[10],"tags":[72,71,199],"class_list":["post-17996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-b2b","tag-empresa","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 IAS publica el &quot;Industry Pulse Report 2025&quot;<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) ha presentado su informe anual 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