{"id":19562,"date":"2025-04-21T08:58:00","date_gmt":"2025-04-21T08:58:00","guid":{"rendered":"https:\/\/www.stoamsaas.com\/?p=19562"},"modified":"2025-06-25T10:33:03","modified_gmt":"2025-06-25T10:33:03","slug":"que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b","status":"publish","type":"post","link":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/","title":{"rendered":"\u00bfQu\u00e9 es un PIM y c\u00f3mo mejora la gesti\u00f3n de productos en eCommerce B2B?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19562\" class=\"elementor elementor-19562\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eed45c5 e-flex e-con-boxed e-con e-parent\" data-id=\"3eed45c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-187203f1 e-con-full e-flex e-con e-child\" data-id=\"187203f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41cf3a5d elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"41cf3a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 id='email-marketing-b2b-estrategias-clave-para-mejorar-la-comunicaci\u00f3n-y-fidelizaci\u00f3n'  id=\"boomdevs_1\" class=\"elementor-heading-title elementor-size-default\">Email marketing B2B: Estrategias clave para mejorar la comunicaci\u00f3n y fidelizaci\u00f3n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ca0fcf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47ca0fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44e5363e e-con-full e-flex e-con e-child\" data-id=\"44e5363e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4aa208 elementor-widget elementor-widget-post-info\" data-id=\"4e4aa208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00a3510 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Art\u00edculos<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0c2d9c elementor-widget elementor-widget-post-info\" data-id=\"3f0c2d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3f90f69 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">B2B<\/span>, <span class=\"elementor-post-info__terms-list-item\">Empresa<\/span>, <span class=\"elementor-post-info__terms-list-item\">Negocios<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2222ad41 elementor-widget elementor-widget-post-info\" data-id=\"2222ad41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98d138f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t7 min \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaf75cb elementor-widget elementor-widget-post-info\" data-id=\"1eaf75cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f530f1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/2025\/04\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>abril 21, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b53b1e9 e-con-full e-flex e-con e-child\" data-id=\"2b53b1e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49ed79 elementor-widget elementor-widget-text-editor\" data-id=\"f49ed79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En el mundo del <\/span><span style=\"font-weight: 400;\">comercio electr\u00f3nico B2B<\/span><span style=\"font-weight: 400;\">, la gesti\u00f3n de cat\u00e1logos de productos puede convertirse en un verdadero reto. Con miles de referencias, descripciones, especificaciones y actualizaciones constantes, mantener la informaci\u00f3n organizada y precisa es clave para mejorar la experiencia del cliente y aumentar las ventas. Aqu\u00ed es donde entra en juego un PIM (Product Information Management). Pero, \u00bfqu\u00e9 es un PIM? En este art\u00edculo, exploraremos su funci\u00f3n, beneficios y c\u00f3mo puede transformar la gesti\u00f3n de productos en un eCommerce B2B.<\/span><\/p><h2 id='qu\u00e9-es-un-pim'  id=\"boomdevs_2\"><strong>\u00bfQu\u00e9 es un PIM?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Un PIM (Product Information Management) es un sistema dise\u00f1ado para centralizar, gestionar y distribuir la informaci\u00f3n de los productos de una empresa en diferentes canales de venta. Esto incluye detalles como descripciones, im\u00e1genes, atributos t\u00e9cnicos, precios y datos log\u00edsticos.<\/span><\/p><p><span style=\"font-weight: 400;\">En esencia, un PIM permite a las empresas gestionar grandes vol\u00famenes de datos de manera eficiente, asegurando que la informaci\u00f3n del producto sea precisa y coherente en todos los puntos de contacto con el cliente.<\/span><\/p><h2 id='c\u00f3mo-funciona-un-pim'  id=\"boomdevs_3\"><strong>\u00bfC\u00f3mo funciona un PIM?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Un PIM recopila, estructura y distribuye la informaci\u00f3n de productos a diferentes canales de venta y marketing. Su funcionamiento se basa en cuatro pilares:<\/span><\/p><h3 id='1-importaci\u00f3n-de-datos'  id=\"boomdevs_4\"><strong>1. Importaci\u00f3n de datos<\/strong><\/h3><p><span style=\"font-weight: 400;\">El PIM recopila informaci\u00f3n desde distintas fuentes, como:<\/span><\/p><h4 id='erp-enterprise-resource-planning'  id=\"boomdevs_5\"><span style=\"font-weight: 400;\">ERP (Enterprise Resource Planning)<\/span><\/h4><p><span style=\"font-weight: 400;\">Datos administrativos y financieros.<\/span><\/p><h4 id='crm-customer-relationship-management'  id=\"boomdevs_6\"><span style=\"font-weight: 400;\">CRM (Customer Relationship Management)<\/span><\/h4><p><span style=\"font-weight: 400;\">Datos relacionados con clientes y ventas.<\/span><\/p><h4 id='proveedores-y-fabricantes'  id=\"boomdevs_7\"><span style=\"font-weight: 400;\">Proveedores y fabricantes<\/span><\/h4><p><span style=\"font-weight: 400;\">Fichas t\u00e9cnicas y especificaciones.<\/span><\/p><h3 id='2-estandarizaci\u00f3n-y-enriquecimiento'  id=\"boomdevs_8\"><strong>2. Estandarizaci\u00f3n y enriquecimiento<\/strong><\/h3><p><span style=\"font-weight: 400;\">Una vez importados, los datos se organizan y enriquecen con informaci\u00f3n adicional, como:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traducciones autom\u00e1ticas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Im\u00e1genes, videos y archivos 3D.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atributos espec\u00edficos para cada canal de venta.<\/span><\/li><\/ul><h3 id='3-distribuci\u00f3n-multicanal'  id=\"boomdevs_9\"><strong>3. Distribuci\u00f3n multicanal<\/strong><\/h3><p><span style=\"font-weight: 400;\">El PIM permite enviar informaci\u00f3n estructurada a diferentes plataformas de venta:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiendas online (eCommerce B2B).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketplaces como Amazon Business.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aplicaciones de cat\u00e1logos digitales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas de marketing y publicidad.<\/span><\/li><\/ul><h3 id='4-monitoreo-y-actualizaci\u00f3n'  id=\"boomdevs_10\"><strong>4. Monitoreo y actualizaci\u00f3n<\/strong><\/h3><p><span style=\"font-weight: 400;\">Los PIM avanzados incluyen herramientas de an\u00e1lisis para monitorear la calidad de los datos y realizar ajustes en tiempo real. Esto permite detectar errores, identificar productos desactualizados y mejorar la presentaci\u00f3n de la informaci\u00f3n.<\/span><\/p><h2 id='por-qu\u00e9-es-importante-un-pim-en-ecommerce-b2b'  id=\"boomdevs_11\"><strong>\u00bfPor qu\u00e9 es importante un PIM en eCommerce B2B?<\/strong><\/h2><p><span style=\"font-weight: 400;\">El sector B2B se caracteriza por procesos de compra complejos, ciclos de venta largos y cat\u00e1logos extensos. Una vez hemos comprendido qu\u00e9 es un PIM, nos tenemos que centrar en cuales son las razones clave para implementarlo en un negocio.<\/span><\/p><h3 id='mayor-precisi\u00f3n-y-consistencia-de-datos'  id=\"boomdevs_12\"><strong>Mayor precisi\u00f3n y consistencia de datos<\/strong><\/h3><p><span style=\"font-weight: 400;\">Un PIM evita errores en la informaci\u00f3n del producto al ofrecer una base de datos \u00fanica y actualizada en tiempo real. Esto reduce discrepancias en precios, especificaciones y disponibilidad.<\/span><\/p><h3 id='optimizaci\u00f3n-del-tiempo-y-recursos'  id=\"boomdevs_13\"><strong>Optimizaci\u00f3n del tiempo y recursos<\/strong><\/h3><p><span style=\"font-weight: 400;\">Automatizar la gesti\u00f3n de datos reduce el trabajo manual, permitiendo que los equipos de marketing y ventas se concentren en estrategias de crecimiento.<\/span><\/p><h3 id='mejora-de-la-experiencia-del-cliente'  id=\"boomdevs_14\"><strong>Mejora de la experiencia del cliente<\/strong><\/h3><p><span style=\"font-weight: 400;\">Una informaci\u00f3n de producto clara y precisa facilita la toma de decisiones, generando confianza y aumentando la conversi\u00f3n de ventas.<\/span><\/p><h3 id='expansi\u00f3n-multicanal-sin-complicaciones'  id=\"boomdevs_15\"><strong>Expansi\u00f3n multicanal sin complicaciones<\/strong><\/h3><p><span style=\"font-weight: 400;\">Con un PIM, puedes distribuir informaci\u00f3n de producto en <\/span><a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-marketplace-descubre-como-sacarle-maximo-beneficio\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketplaces<\/span><\/a><span style=\"font-weight: 400;\">, cat\u00e1logos digitales, ERP, CRM y otras plataformas de manera sencilla y homog\u00e9nea.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb7dac elementor-widget elementor-widget-image\" data-id=\"7cb7dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-05-28-a-las-17.00.35.png\" class=\"attachment-large size-large wp-image-19566\" alt=\"que es un pim\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-05-28-a-las-17.00.35.png 902w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-05-28-a-las-17.00.35-300x198.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-05-28-a-las-17.00.35-768x506.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cc979 elementor-widget elementor-widget-text-editor\" data-id=\"a7cc979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id='caracter\u00edsticas-clave-de-un-pim'  id=\"boomdevs_16\"><strong>Caracter\u00edsticas clave de un PIM<\/strong><\/h2><p><span style=\"font-weight: 400;\">Para que un sistema PIM sea efectivo, debe contar con funcionalidades como:<\/span><\/p><h3 id='centralizaci\u00f3n-de-datos'  id=\"boomdevs_17\"><strong>Centralizaci\u00f3n de datos<\/strong><\/h3><p><span style=\"font-weight: 400;\">Almacena y gestiona toda la informaci\u00f3n en un solo lugar.<\/span><\/p><h3 id='automatizaci\u00f3n-de-procesos'  id=\"boomdevs_18\"><strong>Automatizaci\u00f3n de procesos<\/strong><\/h3><p><span style=\"font-weight: 400;\">Facilita la actualizaci\u00f3n de datos y la integraci\u00f3n con otros sistemas.<\/span><\/p><h3 id='gestor-de-cat\u00e1logos'  id=\"boomdevs_19\"><strong>Gestor de cat\u00e1logos<\/strong><\/h3><p><span style=\"font-weight: 400;\">Permite organizar los productos de manera flexible y din\u00e1mica.<\/span><\/p><h3 id='integraci\u00f3n-con-canales-de-venta'  id=\"boomdevs_20\"><strong>Integraci\u00f3n con canales de venta<\/strong><\/h3><p><span style=\"font-weight: 400;\">Sincroniza la informaci\u00f3n en eCommerce, marketplaces y plataformas ERP.<\/span><\/p><h3 id='control-de-calidad-de-datos'  id=\"boomdevs_21\"><strong>Control de calidad de datos<\/strong><\/h3><p><span style=\"font-weight: 400;\">Identifica errores y garantiza la coherencia de la informaci\u00f3n.<\/span><\/p><h2 id='c\u00f3mo-implementar-un-pim-en-tu-negocio-b2b'  id=\"boomdevs_22\"><strong>\u00bfC\u00f3mo implementar un PIM en tu negocio B2B?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Si hemos comprendido que es un PIM, cuales son sus caracter\u00edsticas y c\u00f3mo funciona, es momento de conocer c\u00f3mo implementarlo en tu negocio B2B.<\/span><\/p><h3 id='1-eval\u00faa-tus-necesidades'  id=\"boomdevs_23\"><strong>1. Eval\u00faa tus necesidades<\/strong><\/h3><p><span style=\"font-weight: 400;\">Antes de elegir una soluci\u00f3n PIM, analiza los desaf\u00edos actuales de gesti\u00f3n de datos en tu empresa y define objetivos claros.<\/span><\/p><h3 id='2-elige-la-plataforma-adecuada'  id=\"boomdevs_24\"><strong>2. Elige la plataforma adecuada<\/strong><\/h3><p><span style=\"font-weight: 400;\">Existen diversas soluciones PIM en el mercado, desde opciones de c\u00f3digo abierto hasta plataformas empresariales avanzadas. La elecci\u00f3n depender\u00e1 de la complejidad de tu cat\u00e1logo y de la integraci\u00f3n con otros sistemas.<\/span><\/p><h3 id='3-define-roles-y-procesos'  id=\"boomdevs_25\"><strong>3. Define roles y procesos<\/strong><\/h3><p><span style=\"font-weight: 400;\">Es fundamental asignar responsabilidades dentro del equipo para asegurar que la informaci\u00f3n del producto se mantenga actualizada y coherente.<\/span><\/p><h3 id='4-integra-el-pim-con-otros-sistemas'  id=\"boomdevs_26\"><strong>4. Integra el PIM con otros sistemas<\/strong><\/h3><p><span style=\"font-weight: 400;\">Para maximizar la eficiencia, conecta el PIM con tu ERP, CRM y plataformas de eCommerce.<\/span><\/p><h3 id='5-capacita-a-tu-equipo'  id=\"boomdevs_27\"><strong>5. Capacita a tu equipo<\/strong><\/h3><p><span style=\"font-weight: 400;\">Un buen uso del PIM requiere formaci\u00f3n para que los empleados aprovechen al m\u00e1ximo sus capacidades.<\/span><\/p><h3 id='6-monitoriza-y-optimiza-continuamente'  id=\"boomdevs_28\"><strong>6. Monitoriza y optimiza continuamente<\/strong><\/h3><p><span style=\"font-weight: 400;\">El \u00e9xito de un PIM depende de su actualizaci\u00f3n constante. Implementa procesos de revisi\u00f3n peri\u00f3dica para mantener la informaci\u00f3n precisa y relevante.<\/span><\/p><h2 id='listo-para-mejorar-la-gesti\u00f3n-de-tus-productos-b2b'  id=\"boomdevs_29\"><strong>\u00bfListo para mejorar la gesti\u00f3n de tus productos B2B?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Comprender qu\u00e9 es un PIM e implementarlo en tu negocio puede marcar la diferencia en la gesti\u00f3n de tu cat\u00e1logo de productos, mejorando la eficiencia operativa y la experiencia del cliente. Si buscas optimizar tu estrategia digital y potenciar tu eCommerce B2B, contar con un PIM es una inversi\u00f3n clave para el crecimiento de tu negocio.<\/span><\/p><p><span style=\"font-weight: 400;\">En <\/span><a href=\"https:\/\/www.stoamsaas.com\/es\/\" target=\"_blank\" rel=\"noopener\"><b>Stoam SaaS<\/b><\/a><span style=\"font-weight: 400;\">, ofrecemos soluciones tecnol\u00f3gicas para la optimizaci\u00f3n de la informaci\u00f3n de productos en entornos B2B. \u00a1<\/span><a href=\"https:\/\/www.stoamsaas.com\/es\/contacto\/\" target=\"_blank\" rel=\"noopener\"><b>Cont\u00e1ctanos<\/b><\/a><span style=\"font-weight: 400;\"> y descubre c\u00f3mo podemos ayudarte a transformar tu gesti\u00f3n de productos!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33db8ffe e-con-full e-flex e-con e-child\" data-id=\"33db8ffe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aeb4159 e-con-full e-flex e-con e-child\" data-id=\"aeb4159\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb1b95c elementor-widget elementor-widget-text-editor\" data-id=\"5fb1b95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Compartir:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2d26d9 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"2b2d26d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-telegram\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm121.8 169.9l-40.7 191.8c-3 13.6-11.1 16.9-22.4 10.5l-62-45.7-29.9 28.8c-3.3 3.3-6.1 6.1-12.5 6.1l4.4-63.1 114.9-103.8c5-4.4-1.1-6.9-7.7-2.5l-142 89.4-61.2-19.1c-13.3-4.2-13.6-13.3 2.8-19.7l239.1-92.2c11.1-4 20.8 2.7 17.2 19.5z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_threads\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en threads\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-threads\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M331.5 235.7c2.2 .9 4.2 1.9 6.3 2.8c29.2 14.1 50.6 35.2 61.8 61.4c15.7 36.5 17.2 95.8-30.3 143.2c-36.2 36.2-80.3 52.5-142.6 53h-.3c-70.2-.5-124.1-24.1-160.4-70.2c-32.3-41-48.9-98.1-49.5-169.6V256v-.2C17 184.3 33.6 127.2 65.9 86.2C102.2 40.1 156.2 16.5 226.4 16h.3c70.3 .5 124.9 24 162.3 69.9c18.4 22.7 32 50 40.6 81.7l-40.4 10.8c-7.1-25.8-17.8-47.8-32.2-65.4c-29.2-35.8-73-54.2-130.5-54.6c-57 .5-100.1 18.8-128.2 54.4C72.1 146.1 58.5 194.3 58 256c.5 61.7 14.1 109.9 40.3 143.3c28 35.6 71.2 53.9 128.2 54.4c51.4-.4 85.4-12.6 113.7-40.9c32.3-32.2 31.7-71.8 21.4-95.9c-6.1-14.2-17.1-26-31.9-34.9c-3.7 26.9-11.8 48.3-24.7 64.8c-17.1 21.8-41.4 33.6-72.7 35.3c-23.6 1.3-46.3-4.4-63.9-16c-20.8-13.8-33-34.8-34.3-59.3c-2.5-48.3 35.7-83 95.2-86.4c21.1-1.2 40.9-.3 59.2 2.8c-2.4-14.8-7.3-26.6-14.6-35.2c-10-11.7-25.6-17.7-46.2-17.8H227c-16.6 0-39 4.6-53.3 26.3l-34.4-23.6c19.2-29.1 50.3-45.1 87.8-45.1h.8c62.6 .4 99.9 39.5 103.7 107.7l-.2 .2zm-156 68.8c1.3 25.1 28.4 36.8 54.6 35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 .1z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea6c700 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ea6c700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219113a4 elementor-widget elementor-widget-heading\" data-id=\"219113a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 id='articulos-relacionados'  id=\"boomdevs_30\" class=\"elementor-heading-title elementor-size-default\">Articulos Relacionados<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65553f71 elementor-posts--align-left elementor-widget__width-initial elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"65553f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:31,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19592 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-300x200.jpg\" class=\"attachment-medium size-medium wp-image-19597\" alt=\"estrategia diferenciada ejemplos\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-1536x1024.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/word-strategy-on-wooden-background-2025-01-08-10-08-49-utc-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='c\u00f3mo-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan'  id=\"boomdevs_31\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/como-aplicar-una-estrategia-diferenciada-ejemplos-que-funcionan\/\" >\n\t\t\t\t\u00bfC\u00f3mo aplicar una estrategia diferenciada? Ejemplos que funcionan\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tmayo 2, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19574 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b-2\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"132\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-300x132.jpg\" class=\"attachment-medium size-medium wp-image-19575\" alt=\"criterios de segmentacion de mercado\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-300x132.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-1024x450.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-768x338.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-1536x675.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/business-woman-hand-holding-magnet-and-pulling-man-2025-03-08-06-57-42-utc-2048x900.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='c\u00f3mo-definir-los-mejores-criterios-de-segmentaci\u00f3n-de-mercado-para-atraer-a-tu-cliente-ideal'  id=\"boomdevs_32\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b-2\/\" >\n\t\t\t\tC\u00f3mo definir los mejores criterios de segmentaci\u00f3n de mercado para atraer a tu cliente ideal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tabril 28, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19562 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-300x300.jpg\" class=\"attachment-medium size-medium wp-image-19564\" alt=\"que es un pim\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-300x300.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-1024x1024.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-150x150.jpg 150w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-768x768.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209-1536x1536.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='qu\u00e9-es-un-pim-y-c\u00f3mo-mejora-la-gesti\u00f3n-de-productos-en-ecommerce-b2b'  id=\"boomdevs_33\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" >\n\t\t\t\t\u00bfQu\u00e9 es un PIM y c\u00f3mo mejora la gesti\u00f3n de productos en eCommerce B2B?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tabril 21, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19549 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-300x200.jpg\" class=\"attachment-medium size-medium wp-image-19553\" alt=\"5 fases del proceso de ventas\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1024x684.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-768x513.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-1536x1025.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/escena-de-oficina-vista-superior-2048x1367.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa'  id=\"boomdevs_34\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/conoce-las-5-fases-del-proceso-de-ventas-y-acelera-el-crecimiento-de-tu-empresa\/\" >\n\t\t\t\tConoce las 5 fases del proceso de ventas y acelera el crecimiento de tu empresa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tabril 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19441 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-b2b tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/email-marketing-b2b-estrategias-clave-para-mejorar-la-comunicacion-y-fidelizacion\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/email-marketing-b2b-300x200.jpg\" class=\"attachment-medium size-medium wp-image-19398\" alt=\"email marketing b2b\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/email-marketing-b2b-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/email-marketing-b2b-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/email-marketing-b2b-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/email-marketing-b2b-1536x1024.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/email-marketing-b2b-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='email-marketing-b2b-estrategias-clave-para-mejorar-la-comunicaci\u00f3n-y-fidelizaci\u00f3n-1'  id=\"boomdevs_35\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/email-marketing-b2b-estrategias-clave-para-mejorar-la-comunicacion-y-fidelizacion\/\" >\n\t\t\t\tEmail marketing B2B: Estrategias clave para mejorar la comunicaci\u00f3n y fidelizaci\u00f3n\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tabril 3, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19434 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-ecommerce tag-empresa tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/kpi-para-ecommerce-como-medir-y-mejorar-el-rendimiento-de-tu-tienda-online\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/ecormece-kpi-300x200.jpg\" class=\"attachment-medium size-medium wp-image-19372\" alt=\"kpi para ecommerce\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/ecormece-kpi-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/ecormece-kpi-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/ecormece-kpi-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/ecormece-kpi-1536x1024.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/ecormece-kpi-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='kpi-para-ecommerce-c\u00f3mo-medir-y-mejorar-el-rendimiento-de-tu-tienda-online'  id=\"boomdevs_36\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/kpi-para-ecommerce-como-medir-y-mejorar-el-rendimiento-de-tu-tienda-online\/\" >\n\t\t\t\tKPI para ecommerce: C\u00f3mo medir y mejorar el rendimiento de tu tienda online\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, exploraremos qu\u00e9 son estos indicadores clave, por qu\u00e9 son fundamentales y, sobre todo, cu\u00e1les debes priorizar para mejorar el rendimiento de tu ecommerce.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tmarzo 17, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19420 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-empresa tag-negocios tag-software\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/descubre-como-hacer-un-modelo-canvas-para-tu-negocio\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/como-hacer-un-modelo-canva-300x200.jpg\" class=\"attachment-medium size-medium wp-image-19362\" alt=\"como hacer un modelo canvas\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/como-hacer-un-modelo-canva-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/como-hacer-un-modelo-canva-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/como-hacer-un-modelo-canva-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/como-hacer-un-modelo-canva-1536x1025.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/como-hacer-un-modelo-canva-2048x1366.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='descubre-c\u00f3mo-hacer-un-modelo-canvas-para-tu-negocio'  id=\"boomdevs_37\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/descubre-como-hacer-un-modelo-canvas-para-tu-negocio\/\" >\n\t\t\t\tDescubre c\u00f3mo hacer un modelo Canvas para tu negocio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te brindaremos la gu\u00eda definitiva para hacer un modelo Canvas que sea efectivo y te ayude a alcanzar tus objetivos m\u00e1s r\u00e1pido.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tmarzo 14, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19405 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-empresa tag-finanzas tag-negocios tag-software\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-el-sistema-sap-funciones-y-beneficios-para-empresas\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"140\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/que-es-el-sitemap-300x140.jpg\" class=\"attachment-medium size-medium wp-image-19357\" alt=\"que es el sistema sap\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/que-es-el-sitemap-300x140.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/que-es-el-sitemap-1024x480.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/que-es-el-sitemap-768x360.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/que-es-el-sitemap-1536x719.jpg 1536w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/03\/que-es-el-sitemap-2048x959.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='qu\u00e9-es-el-sistema-sap-funciones-y-beneficios-para-empresas'  id=\"boomdevs_38\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-el-sistema-sap-funciones-y-beneficios-para-empresas\/\" >\n\t\t\t\t\u00bfQu\u00e9 es el sistema SAP? Funciones y beneficios para empresas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el vertiginoso mundo empresarial de hoy, muchos empresarios se enfrentan a retos en cuanto a la gesti\u00f3n eficiente de sus operaciones. La integraci\u00f3n de distintos procesos comerciales, la obtenci\u00f3n de informaci\u00f3n precisa en tiempo real y la organizaci\u00f3n de recursos puede resultar todo un desaf\u00edo. Si eres uno de estos empresarios, es probable que te est\u00e9s preguntando qu\u00e9 es el sistema SAP y c\u00f3mo puede ayudarte. Este software empresarial, ampliamente utilizado en todo el mundo, promete optimizar la gesti\u00f3n de empresas como la tuya.\u00a0<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tmarzo 13, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18049 post type-post status-publish format-standard has-post-thumbnail hentry category-articulos tag-empresa tag-finanzas tag-negocios\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-marketplace-descubre-como-sacarle-maximo-beneficio\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18056\" alt=\"ventajas-desventajas-marketplace\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-300x200.jpg 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-1024x683.jpg 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace-768x512.jpg 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/12\/ventajas-desventajas-marketplace.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Art\u00edculos<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='qu\u00e9-es-un-marketplace-descubre-c\u00f3mo-sacarle-el-m\u00e1ximo-beneficio'  id=\"boomdevs_39\" class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-marketplace-descubre-como-sacarle-maximo-beneficio\/\" >\n\t\t\t\t\u00bfQu\u00e9 es un marketplace? Descubre c\u00f3mo sacarle el m\u00e1ximo beneficio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el mundo digital actual, los marketplaces se han convertido en una pieza fundamental para muchos negocios. Si alguna vez te has preguntado qu\u00e9 es un marketplace, est\u00e1s en el lugar indicado.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdiciembre 29, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6dfdb6 e-con-full e-flex e-con e-child\" data-id=\"e6dfdb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5513be15 e-con-full e-flex e-con e-child\" data-id=\"5513be15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-433bb780 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"433bb780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Automatiza <\/strong>los<strong> pedidos<\/strong> con el <strong>ecommerce b2b<\/strong> de Stoam SaaS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6bb49 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"ec6bb49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stoamsaas.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f17750 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"68f17750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x587.png\" class=\"attachment-large size-large wp-image-12832\" alt=\"StoamSaaS_ecommerce_b2b_erp_integracion-cta\" srcset=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-1024x587.png 1024w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-300x172.png 300w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1-768x440.png 768w, https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/07\/StoamSaaS_ecommerce_b2b_erp_integracion-cta-1.png 1159w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo, te explicamos qu\u00e9 es esta estrategia y cu\u00e1ndo deber\u00edas aplicarla en tu negocio B2B para maximizar su impacto.<\/p>\n","protected":false},"author":8,"featured_media":19564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"ai_generated_summary":"","page_builder":"","footnotes":""},"categories":[9],"tags":[72,71,202],"class_list":["post-19562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-b2b","tag-empresa","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es un PIM? Clave en la gesti\u00f3n de productos<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es un PIM y c\u00f3mo optimiza la gesti\u00f3n de productos en eCommerce B2B, mejorando la eficiencia, precisi\u00f3n y escalabilidad de tu negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un PIM? Clave en la gesti\u00f3n de productos\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 es un PIM y c\u00f3mo optimiza la gesti\u00f3n de productos en eCommerce B2B, mejorando la eficiencia, precisi\u00f3n y escalabilidad de tu negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Stoam Saas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stoamsaas\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T08:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T10:33:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/\"},\"author\":{\"name\":\"Pablo Mart\u00ednez\",\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/#\\\/schema\\\/person\\\/9e741f3efc36074d165fd9a414f0d263\"},\"headline\":\"\u00bfQu\u00e9 es un PIM y c\u00f3mo mejora la gesti\u00f3n de productos en eCommerce B2B?\",\"datePublished\":\"2025-04-21T08:58:00+00:00\",\"dateModified\":\"2025-06-25T10:33:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/\"},\"wordCount\":986,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stoamsaas.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/2794209.jpg\",\"keywords\":[\"B2B\",\"Empresa\",\"Negocios\"],\"articleSection\":[\"Art\u00edculos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/\",\"url\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/\",\"name\":\"\u00bfQu\u00e9 es un PIM? Clave en la gesti\u00f3n de productos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stoamsaas.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/2794209.jpg\",\"datePublished\":\"2025-04-21T08:58:00+00:00\",\"dateModified\":\"2025-06-25T10:33:03+00:00\",\"description\":\"Descubre qu\u00e9 es un PIM y c\u00f3mo optimiza la gesti\u00f3n de productos en eCommerce B2B, mejorando la eficiencia, precisi\u00f3n y escalabilidad de tu negocio.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stoamsaas.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/2794209.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stoamsaas.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/2794209.jpg\",\"width\":2000,\"height\":2000,\"caption\":\"que es un pim\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/blog\\\/articulos\\\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es un PIM y c\u00f3mo mejora la gesti\u00f3n de productos en eCommerce B2B?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/\",\"name\":\"Stoam Saas B2B\",\"description\":\"Nuestra soluci\u00f3n transforma tu ERP en un poderoso portal de comercio electr\u00f3nico B2B.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/#organization\",\"name\":\"Stoam Saas B2B\",\"url\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stoamsaas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/stoam-saas-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.stoamsaas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/stoam-saas-logo.png\",\"width\":636,\"height\":115,\"caption\":\"Stoam Saas B2B\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/stoamsaas\",\"https:\\\/\\\/www.instagram.com\\\/stoamsaas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/stoam-saas\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stoamsaas.com\\\/es\\\/#\\\/schema\\\/person\\\/9e741f3efc36074d165fd9a414f0d263\",\"name\":\"Pablo Mart\u00ednez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g\",\"caption\":\"Pablo Mart\u00ednez\"},\"description\":\"Soy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pablo-martinez-g-p\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es un PIM? Clave en la gesti\u00f3n de productos","description":"Descubre qu\u00e9 es un PIM y c\u00f3mo optimiza la gesti\u00f3n de productos en eCommerce B2B, mejorando la eficiencia, precisi\u00f3n y escalabilidad de tu negocio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es un PIM? Clave en la gesti\u00f3n de productos","og_description":"Descubre qu\u00e9 es un PIM y c\u00f3mo optimiza la gesti\u00f3n de productos en eCommerce B2B, mejorando la eficiencia, precisi\u00f3n y escalabilidad de tu negocio.","og_url":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/","og_site_name":"Stoam Saas","article_publisher":"https:\/\/www.facebook.com\/stoamsaas","article_published_time":"2025-04-21T08:58:00+00:00","article_modified_time":"2025-06-25T10:33:03+00:00","og_image":[{"width":2000,"height":2000,"url":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg","type":"image\/jpeg"}],"author":"Pablo Mart\u00ednez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pablo Mart\u00ednez","Tiempo de lectura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/#article","isPartOf":{"@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/"},"author":{"name":"Pablo Mart\u00ednez","@id":"https:\/\/www.stoamsaas.com\/es\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263"},"headline":"\u00bfQu\u00e9 es un PIM y c\u00f3mo mejora la gesti\u00f3n de productos en eCommerce B2B?","datePublished":"2025-04-21T08:58:00+00:00","dateModified":"2025-06-25T10:33:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/"},"wordCount":986,"publisher":{"@id":"https:\/\/www.stoamsaas.com\/es\/#organization"},"image":{"@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg","keywords":["B2B","Empresa","Negocios"],"articleSection":["Art\u00edculos"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/","url":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/","name":"\u00bfQu\u00e9 es un PIM? Clave en la gesti\u00f3n de productos","isPartOf":{"@id":"https:\/\/www.stoamsaas.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/#primaryimage"},"image":{"@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg","datePublished":"2025-04-21T08:58:00+00:00","dateModified":"2025-06-25T10:33:03+00:00","description":"Descubre qu\u00e9 es un PIM y c\u00f3mo optimiza la gesti\u00f3n de productos en eCommerce B2B, mejorando la eficiencia, precisi\u00f3n y escalabilidad de tu negocio.","breadcrumb":{"@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/#primaryimage","url":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg","contentUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2025\/05\/2794209.jpg","width":2000,"height":2000,"caption":"que es un pim"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stoamsaas.com\/es\/blog\/articulos\/que-es-un-pim-y-como-mejora-la-gestion-de-productos-en-ecommerce-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stoamsaas.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es un PIM y c\u00f3mo mejora la gesti\u00f3n de productos en eCommerce B2B?"}]},{"@type":"WebSite","@id":"https:\/\/www.stoamsaas.com\/es\/#website","url":"https:\/\/www.stoamsaas.com\/es\/","name":"Stoam Saas B2B","description":"Nuestra soluci\u00f3n transforma tu ERP en un poderoso portal de comercio electr\u00f3nico B2B.","publisher":{"@id":"https:\/\/www.stoamsaas.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stoamsaas.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.stoamsaas.com\/es\/#organization","name":"Stoam Saas B2B","url":"https:\/\/www.stoamsaas.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.stoamsaas.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png","contentUrl":"https:\/\/www.stoamsaas.com\/wp-content\/uploads\/2024\/01\/stoam-saas-logo.png","width":636,"height":115,"caption":"Stoam Saas B2B"},"image":{"@id":"https:\/\/www.stoamsaas.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/stoamsaas","https:\/\/www.instagram.com\/stoamsaas","https:\/\/www.linkedin.com\/company\/stoam-saas"]},{"@type":"Person","@id":"https:\/\/www.stoamsaas.com\/es\/#\/schema\/person\/9e741f3efc36074d165fd9a414f0d263","name":"Pablo Mart\u00ednez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13db6ea91fe438e5eef86f277c1dc9cf02e9aba0e7e07f113bf665a436cf8fce?s=96&d=mm&r=g","caption":"Pablo Mart\u00ednez"},"description":"Soy un apasionado del software SaaS con m\u00e1s de 10 a\u00f1os de experiencia en ventas, gesti\u00f3n de cuentas y generaci\u00f3n de contenido. He trabajado con empresas tecnol\u00f3gicas de referencia, ayud\u00e1ndolas a optimizar procesos y aumentar su rentabilidad mediante soluciones innovadoras. Mi enfoque est\u00e1 en entender a fondo las necesidades de los clientes para ofrecerles soluciones que generen resultados concretos y medibles.","sameAs":["https:\/\/www.linkedin.com\/in\/pablo-martinez-g-p\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/posts\/19562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/comments?post=19562"}],"version-history":[{"count":10,"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/posts\/19562\/revisions"}],"predecessor-version":[{"id":19588,"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/posts\/19562\/revisions\/19588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/media\/19564"}],"wp:attachment":[{"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/media?parent=19562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/categories?post=19562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stoamsaas.com\/es\/wp-json\/wp\/v2\/tags?post=19562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}