TikTok Shop delays its launch in Spain until the end of 2024

TikTok Shopthe e-commerce platform of the popular social network, has announced a new delay in its launch in Spain. delay in its launch in Spainnow scheduled for the end of the year. Initially planned for October 2023, this postponement could even extend to 2025. The reasons behind this delay include technical and compliance issuesHowever, the platform for sellers is now available in Spanish and accessible by invitation only.

Why is TikTok Shop delaying its arrival in Spain?

The delay has been communicated to the partners with whom TikTok is already working in Spain, thus postponing its debut initially planned for February/March 2023. The legal problems y compliance were the first obstacles faced by the company, to which technical challenges were added, although the latter have now been practically resolved.

The vendor registration system on the platform is fully translated into Spanish. fully translated into Spanish and several brands and agencies already have their stores ready to operate. However, entry to TikTok Shop remains restricted by invitation only from the platform itself, as part of an exhaustive control of the type of products to be sold in this initial phase.

A proven global success

TikTok Shop was launched for the first time in China in 2016operating under the name Douyinand has achieved remarkable growth in key markets such as the United States, the United Kingdom and Southeast Asia. Since its launch, the platform has achieved an impressive turnover of 4 billion a yearwith GMV topping US$20 billion in 2023, particularly driven by Southeast Asia.

At U.S. and U.K. where TikTok Shop is now fully operational, brands are earning up to 30% of their revenues from TikTok Shop. 30% of their revenue through the platform. This success has led to more than half a million sellers to join the ecosystem in the U.S., and U.S. sales are expected to reach $17.5 billion by 2024. 17.5 billion by 2024.

Future prospects and expansion in Europe

In addition to Spain, TikTok Shop was also scheduled to be launched in Ireland in October 2023, although it has not been confirmed whether this country will experience a similar delay. What is clear is that TikTok is focused on expanding its global business model, with the objective of quadrupling its revenue volume in the short term.

Impact on brands and e-commerce in Spain

The delay in the launch of the TikTok Shop in Spain may have significant implications for brands that were hoping to take advantage of the platform during the holiday season. However, this strategic decision could allow TikTok to optimize the launch and avoid the high demand generated by such a campaign, providing a more stable environment for its introduction in the Spanish market.

TikTok Shop continues to generate great expectations for its potential to transform e-commerce in social networks. e-commerce into social networksDespite setbacks, Spain remains a key market in the platform’s expansion plans.