Travel Agencies Take Off: Leading E-Commerce in Spain with 2,878 Million Euros in the Third Quarter of 2023



Travel agencies and tour operators emerge as the undisputed champions of e-commerce in the third quarter of 2023, leading the ranking of sectors with the highest sales volume. According to the latest data provided by the Comisión Nacional de los Mercados y la Competencia (CNMC), these entities have accumulated an impressive 13.2% of total e-commerce turnover in Spain, generating around 2,878 million euros in revenues.

The transportation sector follows closely behind, claiming 5.6% of turnover, while clothing clings to third place with a solid 5.2%.

E-commerce as a whole has experienced robust growth, reaching 21,803 million euros in sales during the third quarter, representing an increase of 12.7%. compared to the same period of the previous year. This upward trend is also reflected in the number of transactions, which has increased significantly over the past year. 15.6%, reaching a staggering 385 million transactions. Within this panorama, land passenger transportation stands out with 7% of total transactions, reaching the 27 million mark.

In terms of international transactions, travel agencies once again lead the way, accounting for 33.8% of the total volume of e-commerce business from Spain to foreign countries, ahead of other sectors such as hotels (14.7%) and air transport (7.4%).

In addition, the areas of activity related to the tourism sector have demonstrated their weight in international transactions, with an impressive63.6% of purchases made from abroad to Spain.

These data confirm the fundamental role played by travel agencies and the tourism sector in general within e-commerce, consolidating their position as key drivers of the digital economy in Spain.

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