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5 Examples of market segmentation to boost your B2B online strategy

  • Articles
  • Business, Ecommerce, Innovation
  • 4 min
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Market segmentation is a fundamental strategy in any business, but it is especially relevant in the B2B environment. By dividing your target market into smaller, more defined segments, you can tailor your messages and value propositions more effectively, increasing your chances of success. In this article, we will explore 5 examples of market segmentation that you can apply to your online B2B strategy.

Índice

Why is B2B market segmentation important?

Before delving into the examples, it is essential to understand why segmentation is so crucial in the B2B arena:

  • More personalized messages: By knowing your audience in depth, you can create more relevant and persuasive messages.
  • Greater efficiency in resource allocation: You can target your marketing and sales efforts to the most promising segments.
  • Better understanding of the customer: Segmentation allows you to identify the specific needs and challenges of each segment.
  • Higher return on investment: By directing your actions to a more defined target audience, you will get better results with less investment.
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Demographic Segmentation

Example in the technology sector

A company that sells business management software could segment its market by company size (small and medium-sized companies vs. large corporations), sector of activity (manufacturing, financial services, retail) and geographic location (regions with higher technology adoption).

Case study

A CRM software company could offer customized plans and functionality for each segment. For example, for small businesses, it might emphasize ease of use and attractive pricing, while for large corporations, it might emphasize scalability and integration with other systems.

Psychographic Segmentation

Example in the consulting sector

A sustainability consulting firm could segment its market based on company values. For example, it could identify companies with a strong commitment to corporate social responsibility and offer them specialized consulting services in this area.

Case study

A consulting firm could create customized content and marketing materials for each segment. For companies that value innovation, it could highlight cutting-edge projects and case studies on new technologies.

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Behavioral Segmentation

Example in the marketing software sector

A company offering an email marketing platform could segment its market based on purchase frequency and campaign size.

Case study

It could offer subscription plans with different levels of functionalities and prices, adapted to the needs of each segment. In addition, it could implement loyalty programs for recurring customers.

Segmentation Benefits Sought

Example in the financial services sector

A bank could segment its market based on the benefits sought by its customers. For example, they could identify clients who prioritize the security of their investments and offer them products and services designed to protect their wealth.

Case study

The bank could create customized marketing campaigns that highlight the specific benefits of each product. For example, for clients looking to increase their profitability, it could offer mutual funds with higher growth potential.

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Technology Segmentation

Example in the hardware sector

A company that sells servers could segment its market based on the level of technology adoption and the size of its customers’ technology infrastructure.

Case study

It could offer customized solutions for each segment. For companies with a smaller technology infrastructure, it could offer preconfigured, easy-to-install servers, while for larger companies, it could offer customized solutions and specialized technical support services.

Segmentation tools

  • Google Analytics: Allows you to segment your visitors based on different demographic and behavioral criteria.
  • CRM tools: They help you manage and analyze your customer information.
  • Online advertising platforms: They offer very precise targeting options for your campaigns.
  • Data analysis software: They allow you to perform deeper analysis of your data and uncover hidden patterns.

Remember: Market segmentation is an ongoing process. As your business evolves and your customers change, you will need to review and adjust your segmentation strategy.

Would you like to go deeper into a specific aspect of B2B market segmentation?

In Stoam Sas we help you to learn and be informed about these topics. And if you want to learn more about B2B market segmentation contact us and keep learning.

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