Decathlon Spain Online Sales Growth in 2023
Decathlon Spain Online Sales Growth in 2023 Share: Decathlon Spain has closed the year 2023 with significant growth in sales, consolidating its position as a leader in the sports sector. The company reported a total turnover of 2,127 million eurosa 10% increase over 2019 levels. This performance has significantly boosted the growth of its global […]
TikTok Shop delays its launch in Spain until the end of 2024
TikTok Shop delays its launch in Spain until the end of 2024 Share: TikTok Shopthe e-commerce platform of the popular social network, has announced a new delay in its launch in Spain. delay in its launch in Spainnow scheduled for the end of the year. Initially planned for October 2023, this postponement could even extend […]
Discover what the Canvas model is for and how you can implement it in your ecommerce
Discover what the Canvas model is for and how you can implement it in your ecommerce In the world of ecommerce, strategic planning is key to ensure the success of any business. One of the most effective tools to achieve a clear and concise vision of your ecommerce is the Canvas model. In this article, […]
What are the key performance indicators in an ecommerce?
What are the key performance indicators in an ecommerce? In the ecommerce environment, knowing and measuring key performance indicators (KPIs) is essential to evaluate the performance of an online store. These key indicators allow ecommerce owners to understand the success of their strategies and make data-driven decisions. In this article, we will explain the main […]
B2B vs B2C: Understanding the key differences in e-commerce
B2B vs B2C: Understanding the key differences in e-commerce What is B2B and B2C? B2B (Business-to-Business) Refers to business transactions that take place between companies. For example, a manufacturer of electronic components selling to a computer assembly company. B2C (Business-to-Consumer) Involves the sale of products or services directly to end consumers. An example would be […]
How to choose the best payment gateway for your ecommerce.
How to choose the best payment gateway for your ecommerce. Choosing a payment gateway is a crucial decision for any e-commerce business. The payment gateway is the bridge that connects your online store with your customers’ banks, allowing transactions to be carried out securely and efficiently. A good choice can make the difference between a […]
5 Examples of market segmentation to boost your B2B online strategy
5 Examples of market segmentation to boost your B2B online strategy Market segmentation is a fundamental strategy in any business, but it is especially relevant in the B2B environment. By dividing your target market into smaller, more defined segments, you can tailor your messages and value propositions more effectively, increasing your chances of success. In […]
Automation and Sustainability: Keys to the Future of e-commerce in Spain in 2024
Automation and Sustainability: Keys to the Future of e-commerce in Spain in 2024 Share: E-commerce Automation: The Revolution of Chatbots and Integrated Platforms Automation has become a key strategy for e-commerce companies in Spain, especially in 2024, where efficiency and resource optimization are more crucial than ever. The chatbots have revolutionized the way companies interact […]
IAB Spain Ecommerce 2024 Study: Keys to Understanding the Future of Ecommerce in Spain
IAB Spain E-commerce 2024 Study: Keys to the Future Share: Key Results of the IAB Spain Ecommerce Study 2024 The recent study by IAB Spain on e-commerce in Spain reveals that the market continues to grow at a rapid pace, driven by the adoption of new technologies and changing consumer preferences. This annual study, conducted […]
The Convergence between B2B and DTC: New Opportunities in Spanish E-Commerce
The Convergence between B2B and DTC: New Opportunities in Spanish E-Commerce Share: How are B2B and DTC Business Models Merging? By 2024, B2B B2B commerce in Spain is adopting strategies that are typical of the Direct to Consumer (DTC) model. Direct to Consumer (DTC)This convergence is creating new opportunities for companies looking to expand their […]